Cerebral Selling

MARCH 4, 2024

The Massive Impact of Great Sales Leadership I started my career as a research scientist before spending nearly two decades in sales leadership roles across four high-growth tech startups and five years as a Vice President at Salesforce. The result was a more powerful, human, and high-conviction way of selling. How massive?

Cross-sell 130

Cross-sell Sales Referrals Launch 130

ClickFunnels

JANUARY 28, 2022

A lead is a potential customer who has: Expressed an interest in your product. Someone whose contact details you have somehow obtained but who hasn’t expressed any interest in your product isn’t a lead either. You offer the potential customer your least expensive and least valuable product. Gave you their contact details.

Lead generation 217

Lead generation Cross-sell Profit margin Contact 217

Martech

JULY 24, 2023

If these summer months are a slow period for you, take time now to look through these emails or use other sources to come up with ideas and innovations you can test and implement for your program. But study after study reinforces that when an acquisition form is up at the top, you get more registrations. Does it say thank you?

Cross-sell 98

Cross-sell Real Estate Retail Represent 98

ClickFunnels

OCTOBER 26, 2021

Middle of the funnel (potential customers): You get them interested in your product. Bottom of the funnel (existing customers): You persuade them to buy your product. Here at ClickFunnels, we believe that the most effective way to sell online is… The Value Ladder Sales Funnel.

Consult 201

Consult A/B testing Cross-sell Sales 201

Veloxy

AUGUST 31, 2023

Know your product Whereas inside sales reps need to speak intelligently about their products, outside sales reps also need to know how best to use their products, their industrial applications, and in some cases the products’ intricate engineering. But more often than not, customers won’t come asking for a quote.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

Highspot

MAY 3, 2024

The buyer’s journey doesn’t just start and stop with sales. Either way, this blog is your next step – a comprehensive guide to understanding what revenue enablement is, how to get started, and so much more. But every search result focuses on just one team: sales. Interested to learn more? Still on the fence? What is Revenue Enablement?

Cross-sell 52

Cross-sell GTM Technology Technology 52

ClickFunnels

AUGUST 22, 2022

It’s something you can package, market, and sell. It’s not as simple as creating a course, crossing your fingers, and waiting for raving fans to knock down your digital door. You need to know who you want to reach with your message before you can start creating content that resonates. Knowledge is now a commodity.

Cold Call 242

Cold Call Cross-sell Clients Up-sell 242

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. In this article, we’ll delve into the challenges and share expert tips for selling your AI products to an apprehensive buyer or within a competitive market.

Product 64

Product Sell Cross-sell Education 64

Highspot

OCTOBER 23, 2023

You’ve put months of hard work into developing your new product, and now it’s time for its much-awaited debut. However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year.

Launch 59

Launch Negotiate Product GTM 59

Sales Hacker

AUGUST 3, 2022

As brands continue to move into an age of cross-platform promotion, what could the proliferation of social media mean for the future of e-commerce? Never fear — I’ll navigate you through the rise of social e-commerce and divulge the best-kept social selling tactics for a campaign that targets a new active audience. With over 4.62

E-commerce 79

E-commerce Sell Cross-sell Campaign 79

SaaStr

NOVEMBER 8, 2022

Most of you are familiar with the customer life cycle, including customer acquisition, onboarding, adoption, cross-selling and upselling, and retention. . Stage 4: Employee Promotion. Create an onboarding plan so new employees are always clear about products and expectations goes a long way toward growth and success. .

Objectives and Key Results 93

Objectives and Key Results Cross-sell Promote Construction 93

Search Engine Land

DECEMBER 6, 2022

Imagine walking into a grocery store, list in hand, and all of the store’s products were randomly strewn on tables displayed throughout. You wouldn’t want to spend the rest of your life sorting through all the products to find the things on your list. What you call “Products” and where you have them on your ecommerce site (i.e.,

UX 98

UX Manufacturing User Experience Cross-sell 98

ClickFunnels

DECEMBER 5, 2022

Want to make money online by selling someone else’s products? Then you need to understand that the real money is in building your email list – once you have it, you can monetize it by promoting affiliate products. We believe that the most effective way to sell anything online is the Value Ladder sales funnel.

Niche 130

Niche Pitch Cross-sell A/B testing 130

Martech

OCTOBER 16, 2023

commercial email laws and regulations (CAN-SPAM), a transactional email doesn’t require an opt-out link like a promotional email does. The design also must scale up for large orders. Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue.

Cross-sell 135

Cross-sell Retail B2C Strategize 135

Veloxy

AUGUST 17, 2022

Salesforce automation tools go a long way in helping you improve the productivity and efficiency of your sales team. When you can access Salesforce from anywhere on any device, you can automate and eliminate up to 95%, or 1,200 hours, of non-selling activity. The Top 7 Best Salesforce Automation Tools. Docomotion.

Appointment 147

Appointment Territory Cross-sell Contract 147

Search Engine Land

NOVEMBER 28, 2022

Brick-and-mortar retailers, who for the last two Black Fridays contended with Covid-19 outbreaks and restrictions, saw in-store visits tick up this year by 2.9% Shopify announced a record-setting Black Friday with sales of $3.36* billion from the start of Black Friday in New Zealand through the end of Black Friday in California.

Cross-sell 98

Cross-sell Retail Sales Up-sell 98

SaaStr

DECEMBER 4, 2022

Back then, I wrote that when I was a SaaS founder, I thought Net Promoter Score (“NPS”) was a somewhat dumb, Big Company metric. Customers can like an old product that is no longer competitive. (“You’re never getting that copy of ACT! If your customers love you … you’re gonna sell them more.

Cross-sell 114

Cross-sell Engineering Sales Support Promote 114

SaaStr

APRIL 28, 2022

Snowflake’s account-based marketing aims to engage key decision-makers at the must-win accounts through strategic, cross-functional campaigns. As you begin setting up your ABM strategy, you need to determine what makes an account a must-win. Solution Research: Have they started searching for solutions for their pain point?

Cross-sell 108

Cross-sell Sell Lead generation Education 108

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. This plan serves as a roadmap, outlining clear objectives, targeted customer segments, and actionable tactics to drive sales and promote brand awareness. Marketing Mix (4Ps) Product: Details about the products or services being marketed.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. This plan serves as a roadmap, outlining clear objectives, targeted customer segments, and actionable tactics to drive sales and promote brand awareness. Marketing Mix (4Ps) Product: Details about the products or services being marketed.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Salesforce

APRIL 25, 2024

Let’s look at the ins and outs of good customer service and how to set up for success. This puts them in a unique position to spot – and act on – opportunities for cross-selling and upselling. After just a few months, the edge of the sweater starts to fray and unravel. New revenue opportunities.

Service 52

Service Customers E-commerce CRM 52

Hubspot

MAY 17, 2021

Focusing on selling products rather than helping your audience. Nelson Chacon, the principal marketing manager of YouTube at HubSpot, says, "Don't sell, help. When businesses first started using social media sites, one of the older marketing tactics was to sell, sell, sell. They want help.

Cross-sell 100

Cross-sell Entertainment Promote Education 100

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Action #1: Cross-functional Alignment with Common KPIs. Customer Obsession.

B2B 109

B2B Cross-sell Education Strategize 109

Gong.io

AUGUST 3, 2022

In this article, you’ll learn how to define customer success, and discover the most important KPIs for measuring retention and growth (and other customer success goals) as well as the value buyers receive from your product. For product-led growth teams, onboarding sequences are generally automated. Retention and expansion.

Customers 87

Customers Cross-sell Contract Price 87

APACSMA

DECEMBER 14, 2023

Instead of giving up after an initial failure to close a deal, consistent follow-ups and providing ongoing value can eventually lead to success. Learn how to sell effectively in a remote or virtual environment. Persistence in the Marathon: Sales is a marathon, not a sprint. Persistence is key.

Cross-sell 52

Cross-sell Inside sales Account management Strategize 52

Search Engine Land

SEPTEMBER 14, 2023

No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. Find your products valuable and also see your business as an extension of themselves. By definition, they’re easy to find – you simply need to start paying attention. Who loves your brand the most?

Niche 143

Niche Intrinsic Campaign B2B 143

Heinz Marketing

SEPTEMBER 29, 2022

As a marketer, you will most likely switch your focus from the newly converted prospects (at the purchase stage) to acquiring and converting new prospects that are still further up in the funnel. And, it also signifies the broad range of products or services you can encourage them to purchase from you in the future.

Profit margin 120

Profit margin Cross-sell Drivers/motivators Referrals 120

Search Engine Land

MARCH 6, 2024

All this typically becomes apparent via performance once that connection is made and a partnership starts. Keyword targeting Brands have keywords that represent who they are, what they do, the problems they fix and the products and services they offer. Cross-channel promotion Different people hang out in different places.

Objectives and Key Results 119

Objectives and Key Results Cold Call Cross-sell Engineering 119

Salesforce

NOVEMBER 16, 2023

Get actionable customer service insights Service Intelligence, a powerful new analytics app for Service Cloud, can help you boost agent productivity, cut costs, and enhance customer satisfaction. Grow revenue: Analyzing customer purchase history and behavior helps identify opportunities for cross-selling and up-selling.

Service 72

Service Customers Cross-sell Contact 72

Martech

SEPTEMBER 25, 2023

Finance departments have widely adopted this “leaked” funding approach in start-ups and established companies. It gives marketing just enough funding to start a program in a quarter; if the program does not return value in that quarter, it is canceled in the next. How many saw your product demonstration? Competition.

A/B testing 122

A/B testing Tradeshows Finance Cross-sell 122

Hubspot

AUGUST 22, 2022

Building trust and rapport, crafting a personalized sales approach, and prioritizing existing customers are more important than ever to a successful sales strategy that not only attracts customers, but turns them into promoters of your brand. Selling by offering a solution rather than pitching a product/service is key to sales pros.

Cross-sell 62

Cross-sell B2C CRM Quota 62

ConversionXL

OCTOBER 16, 2022

From start to finish, that experience ideally follows this path: Leads or subscribers. They’ve bought your product multiple times and are ready to tell others. One month later, sales are up by $38,500, and the business owner deems the campaign a success. It’s also the first step of a broader customer experience. Advocates.

Customers 129

Customers Retail Cross-sell Follow-up 129

Veloxy

NOVEMBER 29, 2021

60% of customers will shake their head NO to a sale up to 4 times before they actually say YES to it. Sadly, many sales reps miss their opportunity to get the YES when 48% of them don’t do the necessary follow-up. Yet, how it can shape selling for your company can be revolutionary for you. ” sales meetings?

Inside sales 162

Inside sales Sales Outside Sales Cross-sell 162

Hubspot

NOVEMBER 22, 2023

When you go up to the counter, a barista greets you and asks if you want your usual order. Explore CRM integrations Get started with HubSpot User Permissions CRM integrations like HubSpot User Permissions can help you with data entry and updating, according to McKibbens. You walk into a coffee shop where you’re a regular.

CRM 64

CRM Cross-sell Customer Relationship Management Drivers/motivators 64

Martech

AUGUST 2, 2022

Smaller businesses may lack the scope and the time, being too busy selling…and growing. “A A marketing guy will say ‘buy what is promoted.’ ’ Operations and inventory will say ‘just buy what is there’,” said Mark Hart, chief operating officer of Pollen Returns, a pick-up service for e-commerce businesses.

E-commerce 102

E-commerce Retail Cross-sell Teamwork 102

Martech

JULY 14, 2022

It changes depending on the type of product you’re selling and the market you are pursuing. Canare says that while there are elements common to all campaigns, there are significant differences depending on what you sell and who you’re selling it to. You have to sell to them differently. Customer knowledge.

E-commerce 125

E-commerce Cross-sell Contract Up-sell 125

Hubspot

OCTOBER 24, 2022

Prioritizing upselling and cross-selling over winning new clients. It's a well-known fact in business: selling to existing customers is easier than converting new ones. Primarily through upselling and cross-selling — and the results are intriguing. Building a healthy sales culture from the ground up.

Cross-sell 54

Cross-sell Drivers/motivators CRM Sales 54