Salesforce

OCTOBER 10, 2023

It’s no different in sales — only instead of game rules, you use a sales cycle to make sure you’re following the right steps at the right time. Let’s take a look at the stages of a sales cycle, and how you can use it to secure regular deal wins. See how it works What is a sales cycle? Probably not.

Objectives and Key Results 110

Objectives and Key Results Negotiate Sales Technique 110

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Customers 112

Customers User Experience Profit margin A/B testing 112

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Customers 115

Customers User Experience Profit margin A/B testing 115

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Customers 105

Customers User Experience Profit margin A/B testing 105

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Customers 98

Customers User Experience Profit margin A/B testing 98

Sales Hacker

OCTOBER 16, 2020

Shifting your mental game. Leveraging information to become your prospects doctor. Tip #1: Shifting Your Mentality. Before you approach an enterprise account, you need to get the space between your ears ready to go for the day. Believe in your product. Their calendars are blocked with 76 meetings.

Prospecting 105

Prospecting Cold Call Referrals Objectives and Key Results 105

Hubspot

FEBRUARY 12, 2020

Okay, probably not what your Valentine's date cares about. But if you're a marketer, you might be interested in merging the most lovey-dovey of days with your marketing. Comment below! This Valentine’s Day, get engaged at a Panera and we might cater your wedding, for free. Love, flowers, chocolate, bla bla bla.

Campaign 101

Campaign Transportation Drivers/motivators Promote 101

Beeketing

MAY 3, 2021

One of the reasons the dream never gets realized is because the business owner uses the wrong system to grow and scale their business. And scaling with eCommerce SEO can grow your business’s revenues exponentially. . Success starts with the infrastructure of your eCommerce website. This dream becomes reality for some.

Growth 52

Growth Niche Angle Pitch 52

Hubspot

MARCH 29, 2018

Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. Black hat techniques include keyword stuffing, cloaking, and using private link networks. Instead of earning the right to rank highly on search engine results pages black hat SEO uses shady tactics to get you there.

Technique 77

Technique Engineering Networking User Experience 77

Hubspot

MARCH 25, 2015

With thoughtful content, original ideas, clear how-tos, and consistent schedules, these blogs have become household names (at least in your marketing department). There are plenty of up-and-coming blogs worthy of following -- you just have to know where to look. What does JavaScript have to do with your content structure?

B2B 78

B2B Follow-up Lead generation Education 78

Hubspot

APRIL 6, 2021

On social media, your follower count gives you an idea of your brand awareness and reach. So, how do you gain followers? Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. Let's cover them below.

Entertainment 95

Entertainment Promote Follow-up Niche 95

Hubspot

APRIL 16, 2014

The hardest part of starting a blog is writing all of the content, right? Before you even begin brainstorming topics and creating content, there''s some work to do to get your blog set up and running -- the design, settings, comments, social sharing buttons, etc. And how do you know if you did everything you need to do?

Start-ups 75

Start-ups Networking User Experience Technique 75

Search Engine Land

JULY 31, 2023

Terms that are obvious descriptions of your product or service, you know competitors are using, or are frequently used buzzwords in your space are good additions to your list. Publications (online and offline) that their prospects and customers read. Conferences their prospects and customers attend.

B2B 19

B2B Niche Real Estate Price 19

Hubspot

SEPTEMBER 1, 2017

Customers are more inclined to engage with or purchase from brands they feel the strongest connection with. What is new is the definition of the term “engagement” itself, or more accurately, what defines a customer’s engagement. For many customers today, an experience is inauthentic if it’s not interactive.

E-commerce 78

E-commerce Real Estate Transportation A/B testing 78

Hubspot

MAY 10, 2016

You’ve worked your socks off to get as much press coverage as possible. You’ve created blog posts, been included in news articles, and even made an appearance in a few features. A successful campaign is something to be proud of, so sit back for a minute and admire the fruits of your labour. Now it’s back to business.

Campaign 69

Campaign Angle Follow-up Contact 69

Hubspot

JANUARY 31, 2018

Cold calling is hard, wasteful, ugly, and negatively impacts your brand and potential success -- it's also not nearly as effective as inbound selling. I bet them a breakfast sandwich that I can create more leads blogging than they can in 100 hours of cold calling -- and I have the statistics to prove it. Drop the 18 tactics below.

Cold Call 101

Cold Call Assembly Line Inside sales Sales 101

Hubspot

MARCH 22, 2013

During that announcement, CEO Mark Zuckerberg shared how almost 50% of News Feed content today is photos and visual content. During that announcement, CEO Mark Zuckerberg shared how almost 50% of News Feed content today is photos and visual content. Here's how the updated guidelines read: "All covers are public. you guessed it.

Real Estate 78

Real Estate Promote B2C Launch 78

Heinz Marketing

AUGUST 31, 2020

Pacific you can find the transcription and recording here on the blog every Monday morning. This week’s show is called “How Design Thinking Can Help You Sell More.” Ashley starts us out with describing her business and tells us what design thinking means as it relates to effective sales teams.

Pipeline 128

Pipeline Sales Up-sell Start-ups 128

ConversionXL

FEBRUARY 18, 2014

To enter all you had to do was leave a comment letting us know your biggest takeaway from Peep’s interview with Bronson Taylor & tweet the link to this page. One of my reasons for requiring a comment was to get a feel for: How many people were actually paying attention to the rules.

A/B testing 99

A/B testing Follow-up Promote Growth 99

Hubspot

JANUARY 4, 2016

Ideas come to us in all shapes and sizes, in all levels of importance, and at all different times of day. Sometimes, we get inspired by something we read online and want to capture it and comment on it. Thankfully, there are some amazing tools out there that can help us track and organize ideas in all different situations.

Price 53

Price Appointment Campaign Clients 53

Hubspot

MARCH 12, 2018

But, compared to the overly salesy prospecting email templates most salespeople are sending, I am confident that these will work better -- or your money back. Caught up in this technology obsession, we’ve neglected to teach junior sales professionals how to build relationships. Shame on us. Any takers?

Prospecting 101

Prospecting Referrals Sales Up-sell 101

Hubspot

NOVEMBER 30, 2015

On the one hand, email can be exciting -- whether you're making progress with a client, replacing a meeting with a (much more efficient) email thread, or receiving an invitation to a fun social gathering. Luckily, there are a lot of tools out there that can help us get more organized. 11 Tools for Organizing Your Inbox.

Price 57

Price Clients Gaming Follow-up 57

PandaDoc

APRIL 2, 2018

As the Event Sales Manager, you want to show why your venue is the ultimate venue for a planner or coordinator to choose for their event. In this blog post, we’ll show you 3 ways you can take the stress away from Event Planners and Coordinators, so you win more business. Showcase your venue with impressive visuals and testimonials.

Clients 45

Clients Price Contract Presentation 45

Hubspot

FEBRUARY 29, 2012

Since the recent explosion in popularity of Pinterest, many marketers have been experimenting with how they can take advantage of it for business. Turns out traffic from Pinterest converts pretty darn well for us, even though we're a B2B company. from Google+. Should websites like Pinterest be off-limits to marketers?

Networking 68

Networking Promote B2C Education 68

Hubspot

JANUARY 5, 2012

In simplest terms, a Facebook Social Plugin is basically a widget you can add to your website to extend the benefits of your Facebook marketing efforts beyond Facebook. While some are definitely more useful than others, these plugins offer some awesome opportunities to amplify your business' social media marketing efforts.

Networking 75

Networking Follow-up Represent Promote 75

Heinz Marketing

OCTOBER 24, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. This week’s show is entitled, “ Right-Sizing Your Tech Stack Amidst Economic Uncertainty “ and my guest is Lauren Vaccarello , CMO at Salesloft. Feel free to comment and ask questions.

Pipeline 42

Pipeline CRM Sales Start-ups 42

Hubspot

JUNE 9, 2010

However, extracting those opportunities sometimes can be difficult using only the tools Facebook provides. Improving a social network and scaling it for use by 500 million people is difficult; because of this, the tools and engagement opportunities for marketers are still limited. Networked Blogs is a Facebook blog directory.

Networking 70

Networking Campaign Price Strategize 70

Hubspot

JUNE 9, 2013

You know about the importance of social media, online videos, PPC ads, blogs, and interactive websites -- but the rest of the world is still catching on. Twitter Testing a New Look for Threaded Conversations, From Mashable. You''re already aware that content plays a huge role in today''s world of inbound marketing.

Conversion 63

Conversion Launch Campaign Engineering 63

Hubspot

JANUARY 2, 2015

The internet has dissolved the geographical barriers that used to constrain businesses, allowing them to create remote teams of contractors from around the world. So how do we build and manage our global workforce? Here’s a general overview of our process, which you may find helpful as you build your own remote teams.

Clients 75

Clients Follow-up Negotiate Networking 75

ConversionXL

SEPTEMBER 14, 2015

When should you use bandit tests, and when is A/B/n testing best? Though there are some strong proponents (and opponents) of bandit testing, there are certain use cases where bandit testing may be optimal. Question is, how do you learn with slot machine is the best and get the most money in the shortest amount of time?

A/B testing 116

A/B testing Campaign Intrinsic Conversion 116

ConversionXL

MARCH 24, 2016

Equally valuable is finding activities that correlate with higher customer success – whether that be RPV, LTV, or whatever metric you’re optimizing for. But how do you find these correlative metrics? Basically, Facebook found that if a user added 7 friends in 10 days, they were much more likely to continue to use Facebook.

Conversion 77

Conversion A/B testing X-functional Technique 77

Heinz Marketing

JULY 20, 2020

Pacific you can find the transcription and recording here on the blog every Monday morning. This week’s episode is entitled “ Your most important sales meetings just went virtual. This week’s episode is entitled “ Your most important sales meetings just went virtual.

Pipeline 92

Pipeline Sales Up-sell Conversion 92

Hubspot

SEPTEMBER 11, 2013

Within 48 hours your post has received over 1 million page views -- and from that one article, over 500K people decide to follow you so they can read subsequent posts. Within 48 hours your post has received over 1 million page views -- and from that one article, over 500K people decide to follow you so they can read subsequent posts.

Networking 68

Networking CTR Healthcare Launch 68

Hubspot

JUNE 4, 2013

We kind of thought of this blog post because I was eavesdropping on one of your conversations while waiting to get lunch. In a nutshell, I help to manage our relationships with marketing and PR firms who choose to use HubSpot software for themselves, and also their customers. How do you do it? Me: Hey Jessica!

Angle 70

Angle Strategize Trust Start-ups 70

Gong.io

NOVEMBER 12, 2021

So you want to learn what skills the best-of-the-best sales pros use to close more deals, crush their goals, and make boatloads of cash? You are reading this blog post! and cross your fingers that you sat in on the “right” calls. If you are new to Gong/Gong labs, here is how we operate. Of course, you do. It’s tough.

Cold Call 118

Cold Call Objectives and Key Results Negotiate Cross-sell 118

Heinz Marketing

FEBRUARY 26, 2018

What a great conversation I had with Joyce Brown, VP of Customer Success at Allocadia. We talked about The Art & Science of Customer Loyalty: Community, Advocacy and More. Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. Paul: I’m an expert in the Luge.

Pipeline 46

Pipeline Sales B2B Start-ups 46

Search Engine Land

MAY 3, 2023

The techniques below can be used for almost any situation, with varying degrees of scale depending on many factors. But before we get into the strategies, you need to ensure you are using the right one for your company’s situation. Am I using the right link building strategy? How competitive are your keywords?

Niche 111

Niche Technique Angle Pitch 111