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3 Ways the Indiana Fever Shape Their Game-Changing Fan Experience

Salesforce

When the WNBA’s Indiana Fever selected a college basketball phenom with the first pick in this year’s player draft, fan interest surged. To do this with such a rapidly increasing fan base, the Fever use trusted artificial intelligence (AI) in their customer relationship management (CRM) platform to connect with fans and keep data secure.

Gaming 104
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Data Does It: 4 Leaders’ Data Success With Products, Services, and Innovation

Salesforce

The trick is to be intentional, consistent, and connected, to use data to build a sensory system and grow a brain as a brand so that user interactions can be personal and cumulative and customers always feel as though they are picking up where they left off. And Hinds is not a traditional social marketer.

Service 52
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10 Vital Sales Discovery Questions for Evaluating Prospective Clients

Lead Fuze

Today, we’re diving headfirst into the ten sales discovery questions you’ll need to evaluate potential customers. These are the questions that get you to the core of the customer’s needs, wants, and opportunities. Sounds like some kind of corporate Indiana Jones adventure, right? So, buckle up.

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How to Begin Building Trust

Heinz Marketing

What is one of the most difficult aspects of marketing a product or service? According to Brenda Bailey-Hughes , a professor at Kelley School of business in Bloomington, Indiana, there are 3 primary types of trust, also known as trust drivers.

Trust 114
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Understand What Your Customer Wants When Delivering Digital Government Services

Salesforce

Improve your customer experience. Countries where a large portion of customers indicated all or most of their needs had been met include traditionally strong performers: Australia, Canada, Denmark, Estonia, the Netherlands, and the UK. How do customers want to engage with government services? Get started now.

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Big vendor risks: Friday’s daily brief

Martech

Software vendors are no different, and who wants to get stuck with an unsupported product? Big martech suite vendors aren’t going to fail as companies, but they will kill or replace individual products at the drop of the hat. Advanced AI offers the promise of keeping up with the personal needs of thousands of customers.

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Learning How to Adapt in the Sales Community with Celine North

Sales Hacker

Commit to accurate sales forecasting, replace manual process with real time guidance and unlock actionable customer intelligence that guides you and your team to win. Celine North: Boardable was founded by Jeb Banner in Indianapolis, Indiana about five years ago. There’s a lot of product shortcomings in SaaS.

Sales 84