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Online Product Differentiation: How to Win Customers by Standing Out from the Crowd

Sales Pop!

With thousands of competitors just a click away, customers are overwhelmed by options. If you dont spell out why your product or service is the better choice, customers wont fill in the blanks. The key is to craft this messaging in a way that resonates with your target customer. Selling online isnt what it used to be.

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The Easiest Month-End Negotiation Tactic

Cerebral Selling

“Hey David, I’ve been working with this customer for a while now and I think we can get the deal done by our deadline. You said the customer obviously prefers us and is ready to move forward. “Would you believe it, I asked the customer and they said the quarterly payments weren’t a deal-breaker.

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5 Problem-Centric Discovery Questions (That Will Stop Customers in Their Tracks)

Cerebral Selling

When it comes to sales discovery, reps are often trained to ask basic, surface-level questions about the customers needs. The issue with these questions is that they fail to provide a sense of depth and insight into arguably the most important motivation behind the customers decision to even look at solutions; their problems!

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3 Ways to Negotiate Better By Giving In Slowly

Cerebral Selling

One of the most important concepts in negotiation has to do with feelings of satisfaction. That’s why one of the most effective ways of reducing the size of the concessions you give while increasing the other side’s level of satisfaction (especially when negotiating at month-end ) is giving in slowly. concession.

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The Enterprise AI Agent Era: Why Trust, Security, and Governance are Non-Negotiable

Salesforce

From automating customer service interactions to assisting employees with complex tasks, agents promise unprecedented efficiency and personalized experiences. This built-in layer means companies can leverage the power of generative AI without compromising sensitive customer information.

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The Art of Remote Negotiation: Tactics for Success via Email

Sales Pop!

In an ideal world, negotiations would always happen face-to-face, allowing for immediate responses and a clearer read of the room. However, as virtual communication becomes the norm, negotiating via email has become increasingly prevalent. Customers, especially, are opting for email negotiations.

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7 strategies for getting the most from your martech stack

Martech

However, effective integration requires technical expertise and may involve custom development, especially for complex use cases or unique business requirements. Negotiate better deals Deploy your usage data and business goals to get better pricing from vendors. It’s your greatest negotiation tool. Act like it.

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