Veloxy

JANUARY 7, 2025

This is the foundation of your sales management, outlining the progression from prospect to customer. A sales cycle is the process your sales team goes through in order to close a sale with a customer. Every stage reflects adistinct interaction level between your team and the customer. What is a Sales Cycle?

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

AUGUST 13, 2024

The essentials of operational maturity involve management practices, process improvement, technology and how it’s used, and staff capabilities, including existing skill sets, training opportunities, and identifying personnel or skill gaps. For example: Strategic performance measures. Customer interaction data 2. Time tracking.

Objectives and Key Results 114

Objectives and Key Results Strategize Follow-up Technology 114

Martech

JULY 26, 2024

However, understanding its strategic importance is crucial. An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Strategize 131

Strategize User Experience High impact Construction 131

Martech

JULY 29, 2024

Unlike other recently hyped technologies (e.g., What happens when adopting a technology such as AI outpaces leaders’ understanding of its potential, its current application and its potential for harm? The customer loses Finally, when the race to adoption outpaces understanding of AI, the end customer also loses.

Technology 140

Technology Technology Education Follow-up 140

Martech

AUGUST 14, 2024

However, effective integration requires technical expertise and may involve custom development, especially for complex use cases or unique business requirements. Analyze your tool usage, engagement metrics and future needs to demonstrate your value to them as a customer. Act like it. Bring data to the table.

Negotiate 117

Negotiate Objectives and Key Results Technology Technology 117

Martech

NOVEMBER 13, 2024

In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. This underscores a critical insight: from an investor’s standpoint, marketing has the potential to create long-term value akin to infrastructure or technology investments.

Drivers/motivators 134

Drivers/motivators Growth Objectives and Key Results Strategize 134

Martech

MARCH 12, 2025

To thrive in this climate, focus on using data analytics, embracing technological efficiency and reimagining what marketing means in an age of economic pressure. Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI. Email: Business email address Sign me up!

Strategic partnership 114

Strategic partnership Strategize Finance B2B 114

Martech

SEPTEMBER 24, 2024

The first says that marketers should have a big picture understanding of how customer data should be collected, unified and prepared for activation via different channel (such as social, email, SMS, web push, app notification, etc). Is customer data flowing safely and securely through the stack?

Strategize 119

Strategize Technology Technology Growth 119

Martech

AUGUST 8, 2024

This allows for the integration of gamification features into Optimove’s marketing platform, enhancing customer engagement through real-time event synchronization and personalized interactions. This data-driven approach provides real-time intelligence, aiding strategic planning while complying with GDPR and CCPA.

E-commerce 122

E-commerce Objectives and Key Results Hospitality Strategic planning 122

Martech

JULY 18, 2024

Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration. Competitors who move faster can capture market share and secure customers you could have had.

Objectives and Key Results 120

Objectives and Key Results Government Strategize Launch 120

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Growth 137

Growth GTM B2B Strategize 137

Martech

MARCH 10, 2025

Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your ideal customers, you must go old school to nurture them. “AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference.

Customers 118

Customers A/B testing Click Through Rate Campaign 118

Martech

AUGUST 9, 2024

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. And if the campaign is evergreen, there must be oversight as well.

Territory 118

Territory Transportation Electricity Government 118

SaaStr

OCTOBER 23, 2024

At SaaStr’s AI Summit during the SaaStr Annual , René chatted with SaaStr CEO and founder Jason Lemkin about how BILL has reached half a million customers and $1.3B ’ Bill is approaching half a million customers, so has a good pulse on small businesses. There was an inflection point for BILL around 10k customers.

Customers 123

Customers Networking UX Engineering 123

Heinz Marketing

AUGUST 9, 2024

However, as powerful as AI is, the human touch remains irreplaceable in fostering genuine connections and building trust with customers. Use AI tools to analyze customer behavior, preferences, and trends. Example: AI can help identify which products a customer is most likely to buy based on their browsing history and past purchases.

E-commerce 115

E-commerce Campaign Follow-up Trust 115

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables. Building custom tech to address siloed problems is resource-draining.

Non-Profits 120

Non-Profits Real Estate Launch Campaign 120

Salesforce

AUGUST 15, 2024

Keep an eye on your financial progress, get a better understanding of your customer’s behavior, and use dashboards to track key performance indicators (KPIs) — all in real time. Remote, hybrid, and onsite teams can operate smoother, respond to customer needs quicker, and achieve better results with less effort. Back to top. )

Product 89

Product E-commerce CRM A/B testing 89

Martech

SEPTEMBER 12, 2024

These trends and Starbucks’ commitment to quality consistency and customer service built enduring popularity and success. The digital revolution: A double-edged sword Starbucks’ mobile app, initially a boon for customer convenience and loyalty, inadvertently contributed to a decline in the traditional in-store experience.

Appointment 114

Appointment Strategize Customers Promote 114

Martech

SEPTEMBER 27, 2024

High ROAS often comes from targeting existing customers or high-intent audiences, which is effective but overlooks the long-term brand-building needed for lasting growth. This erosion decreases conversion rates, reduces customer loyalty and ultimately lowers ROAS. Fixating on ROAS leads to a narrow focus on short-term gains.

Campaign 129

Campaign Conversion Strategize Trust 129

Martech

NOVEMBER 4, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field. I am trained with MarTech content.

Technology 117

Technology Technology Strategize Niche 117

Martech

JULY 30, 2024

While startups often kick off with agile, cost-effective tactics, large corporations typically have extensive resources and cutting-edge technologies. However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance.

X-functional 116

X-functional Territory Customer Relationship Management CRM 116

Martech

JULY 16, 2024

As marketers battle for customer attention, marketing channels are inundated with offers and content. Understanding where potential customers are leaving the site can help refine content and improve user experience, leading to higher engagement. However, technology alone is not enough.

Finance 126

Finance Non-Profits Click Through Rate Strategize 126

Martech

SEPTEMBER 20, 2024

” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-market fit, where integrated solutions drive customer value and position the company for long-term growth. Platform-market fit is about scaling, improving execution and tracking key metrics by customer groups.

GTM 114

GTM Product Cross-sell Profit margin 114

Martech

JANUARY 2, 2025

The store represents significant reach and opportunity to introduce ads at the point of customer purchase decision. AI powering connected RMN experiences The goal of successful RMNs is to improve the shopping experience for customers. If it doesnt, the ads will alienate customers.

Retail 122

Retail Networking Transportation Hospitality 122

Martech

SEPTEMBER 6, 2024

Dig deeper: AI content creation: Ushering in the unimaginable 7 emerging trends to watch If there’s one thing I’ve learned in my years of covering marketing technology , it’s that the only constant is change. And boy, is the AI landscape changing fast. Here are a few trends that have me on the edge of my seat.

Negotiate 131

Negotiate Campaign Strategic planning Start-ups 131

Heinz Marketing

SEPTEMBER 24, 2024

Consider tools that offer customization and can accommodate an expanding team or an increasing volume of leads. What was once a manual, time-intensive process can now be handled by smart technology, freeing SDRs to focus on strategic, high-impact activities.

Objectives and Key Results 101

Objectives and Key Results GTM CRM Follow-up 101

Martech

JULY 17, 2024

Scaling has become complex, with rising targets and an unclear ideal customer profile. Her budget hasn’t grown enough to keep up with rising costs, and building differentiated customer experiences feels like an insurmountable challenge. This shift becomes evident in how marketing implements its measurement program.

GTM 103

GTM Product Drivers/motivators Strategize 103

Salesforce

JULY 18, 2024

How MOL Group went digital to become their customers’ number one travel companion. With AI assistants now automating customer service , writing scripts, and balancing budgets, the business uses of generative AI seem endless. Taking an innovative approach to using this technology can result in outcomes that are better than expected.

A/B testing 98

A/B testing Retail CRM Consult 98

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. 2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. The answer? You’re not alone. Up to 72% of U.S.

Government 114

Government Technology Technology B2C 114

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Adoption is already underway.

Drivers/motivators 131

Drivers/motivators Represent Contact Service 131

Martech

MAY 8, 2025

Why your integration project is doomed before it starts Most integration projects begin with technology selection and end with disappointment. The marketing team wants customer data to flow between systems. But, six months later, customer experiences remain fragmented and teams still operate in silos.

Healthcare 108

Healthcare Retail Technology Technology 108

Salesforce

SEPTEMBER 9, 2024

Core financial services systems like FIS, Mambu, and DuckCreek, customer relationship management (CRM) platforms, and external data providers each contribute to a vast pool of data that often remains isolated in silos. This inconsistency can impede the integration of data from multiple sources and the creation of a unified customer view.

Service 97

Service Customer Relationship Management Clients Relationship Management 97

Heinz Marketing

SEPTEMBER 26, 2024

Strategic clarity and focus. Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Ensure the marketing budget supports broader company goals for growth, brand awareness, customer retention, etc. Here are some of the big ones for us….

Objectives and Key Results 97

Objectives and Key Results Strategize Growth Start-ups 97

Search Engine Land

JULY 29, 2024

It’s not just about being seen; it’s about engaging potential customers, clients and audiences in meaningful ways, regardless of where they begin their search journey. Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance. How is GEO different from SEO?

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Martech

JULY 10, 2024

However, this approach is complex and requires customer-centric, cross-functional methods and well-orchestrated customer journeys spanning multiple channels based on customer needs, with effectiveness measured across these channels and variables. Each component has a defined purpose (e.g.,

Government 117

Government Legal Pipeline Technology 117

Salesforce

OCTOBER 29, 2024

In today’s tech-driven world, digital transformation is key to building better customer relationships and future-proofing your business. With this clarity, your employees can respond quickly to changes in the market, customer needs, or regulations. But there’s a catch. In fact, firms spend $1.3

Government 64

Government Objectives and Key Results Teamwork Strategize 64