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Political ad spending shifts regional CTV costs for brands

Martech

Regional brands in swing states also got some relief, as political advertisers maxed out linear TV, but left some CTV inventory for brands. Plus, less advertising by national competitors is an opportunity for regional swing-state brands that must advertise in these states. Politics drive up CPMs. That said, the 10.5% Processing.

Territory 122
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Territory or Vertical: What’s the Best Sales Team Structure for Your Business?

Highspot

Should we organize our sales team by region or industry? It also gives your customers a consistent experience no matter who theyre talking to. What is a territory-based sales structure? In a territory-based structure, your reps own opportunities and accounts within defined geographic regions.

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Mastering sales territory management for better results

PandaDoc

Effective sales territory management is key to maximizing revenue and ensuring that your sales team operates efficiently. Thoroughly researching new areas and understanding their laws and regulations will help you successfully break into new territories. Request a demo today What is sales territory?

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How additional information changes customer value assessments

Martech

Let’s explore how customer value assessments evolve with data, using examples from probability theory to illuminate the powerful impact of information on business decisions. What region do they live in?” “Are Returning to your business case, what can you know about people who are potential customers of yours?

Customers 117
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Is it time to rethink your Google Ads strategy?

Search Engine Land

The account was set up by region, and each ad group housed thousands of product-focused keywords. Organizing the account by region might have made sense at one time. It had expanded the regions it served to encompass most of the U.S., yet all of its advertising focused on its “old” territory. But the company had changed.

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Sales Territory Management: 6 Steps to Creating an Effective Plan

Veloxy

Are you struggling to optimize your sales territories and boost your sales team’s productivity? 64% of companies struggle with ineffective territory planning. In this blog post, we will guide you through the essential steps to create an effective sales territory management plan that will lead your team to success. Let’s dive in!

Territory 130
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Measuring marketing incrementality: Best of the MarTechBot

Martech

By comparing sales performance in the test regions against the control regions, you can assess the incremental impact of your marketing activities. Customer surveys: Conduct surveys to gather insights from customers about their purchasing decisions. This helps isolate the impact of the campaign.