Search Engine Land

DECEMBER 21, 2023

Content intelligence – knowing what type of content will perform, based on data – should become your foundation of content creation. Establishing a data-driven approach to measure the effectiveness of content will become crucial for content creators. Be everywhere. Web stories. Visual optimization. Review content performance.

Real Estate 133

Real Estate UX Customer Relationship Management Relationship Management 133

Salesforce

JANUARY 10, 2024

One example of how we’re meeting our users where they are is Sales Cloud Everywhere. It’s a browser plugin that allows your CRM data to come with you wherever you work online. This means users aren’t required to log into their CRM to be able to update their data. Enter Sales Cloud Everywhere. Exciting, right?

UX 59

UX Territory User Experience CRM 59

Salesforce

SEPTEMBER 13, 2023

If you want to get the most from your data, become more efficient, and scale your marketing efforts, here’s where you can start. Unlock efficiency with AI-powered campaigns by automatically generating segments, email subject lines, body copy, and visual assets based on your natural language inputs and your first-party data.

Referrals 136

Referrals Strategic partnership CRM Launch 136

Search Engine Land

MARCH 6, 2024

And your customers are everywhere. SEO helps us know what to talk about, how to say it and what data points are most important. This data is then built into the marketing strategy and used to guide much of it. SEO data has long been thorough and useful when identifying what works well and what doesn’t on a website.

Objectives and Key Results 118

Objectives and Key Results Cold Call Cross-sell Engineering 118

Partners in Excellence

MARCH 9, 2023

In Samuel Coleridge’s The Rime Of The Ancient Mariner , there’s a famous line, “Water, water, everywhere, Nor any drop to drink.” ” Today, we seem to face the same thing in selling, except now it’s data. But the data (hmmmm) shows exactly the opposite thing.

Cross-sell 68

Cross-sell Pipeline Represent Technology 68

Sales Hacker

DECEMBER 1, 2023

Behind the Curtains of 2 Companies Killing It Take a peek behind the curtains at some of the go-to-market strategies and tactics behind these two companies excelling despite challenging times Owner : Behind the curtains Year-to-date in 2023 (11 months) Owner has grown 2.6X This week’s newsletter is sponsored by Flex. with great economics.

GTM 87

GTM Contract Represent CRM 87

Search Engine Land

JANUARY 19, 2024

You’ll generally need at least two quarters to build and test new measurement frameworks , which might include: First-party data tracking. Dig deeper: Google Ads broad match: What the data reveals for PPC marketers 4. Lean into generative AI creative Generative AI appears to be everywhere. Enhanced conversions.

Campaign 122

Campaign Retail Engineering Gaming 122

Salesforce

OCTOBER 4, 2022

I’ve been helping people build better charts for 15 years, through my book, The Big Book of Dashboards , on Chart Chat (a video series about the good and bad of data visualization), and at conferences around the world. I’m endlessly fascinated by the power of data to persuade or inform. Pie charts are everywhere.

Quota 98

Quota Angle Represent Process 98

Search Engine Land

AUGUST 15, 2023

But topical content and structured data re-enforce all your further steps making it easier for Google to connect all the dots and finally collect all the positive signals to turn your site into an entity. Be everywhere People will start searching for your brand when they see you again and again, and that’s the goal.

Niche 98

Niche Trust Start-ups Engineering 98

Partners in Excellence

MAY 3, 2022

.” Readers of the blog, also, know that I’m a huge fan of data. A sales people and leaders, we are fortunate to have more data than we have ever had access to in the past–and some of it is actually useful and informative. When I meet with managers, I ask them, “What data do you use to monitor performance?”

Quota 94

Quota Pipeline CRM High impact 94

Martech

DECEMBER 10, 2021

Last year, this statement became the universal motto of brands everywhere, as people learned to adapt to unfamiliar circumstances brought on by the global pandemic. Bridge the gap between customer privacy and personalization with first-party data. “We’re all in this together.” This is the privacy and personalization paradox.

Customers 106

Customers Government Trust Meeting 106

Search Engine Land

APRIL 13, 2023

They give data-laden reports that lack context. Many read more like annual accounts, with numbers everywhere, arrows up and down. Generally speaking, SEOs give clients too much data they neither value nor understand. It’s time to change that model and provide stakeholders with data they understand and care about.

Clients 102

Clients Engineering Start-ups Follow-up 102

Martech

AUGUST 26, 2022

The first treatment was framed around saving 200 lives whereas the second treatment was framed around a 1/3 probability that 600 people would be saved along with a 2/3 probability that everyone will perish. Read next: Using psychology and better data practices to get customers closer to purchase. Cognitive bias 2: The decoy effect.

Customers 106

Customers Price Campaign Service 106

Martech

APRIL 17, 2023

” “I need Mary in IT to move data around for me.” This means deep diving into where your data lives, how it gets there, and your processes, APIs, data fields, access, and governance. Dig deeper: Martech stack documentation is vital, here are some tips to do it right 2. Which one applies to you?

Contract 121

Contract Technology Technology Government 121

Salesforce

JANUARY 8, 2024

Generative AI has entered the chat See how AI is changing the ecommerce landscape Get details 2. Businesses are prioritizing data management and harmonization Data is your most valuable business asset. So it’s critical to make sure your data is in order. That’s where data management and harmonization come in.

Angle 76

Angle Healthcare Technology Technology 76

criteria for success

OCTOBER 21, 2021

You might have one or two top performers who seem to get great leads everywhere they go, while others on the team are attending event after event without anything to show for it. Keep your goal simple and measurable: 6 qualified opportunities, 2 scheduled talks, 8 meetings with prospects. Track Your Prospecting. Get Out There.

Prospecting 105

Prospecting Process Clients Education 105

Smarter With Gartner

JULY 8, 2021

Data and analytics leaders know that without good governance , their investments in data and analytics will fail to meet key organizational demands such as revenue growth, cost optimization and better customer experience. 7 data governance key foundations. 1: Align data and analytics governance with business outcomes.

Government 93

Government Objectives and Key Results Trust Education 93

SaaStr

APRIL 7, 2023

For 2 days, more than 75+ sessions and 100+ expert speakers will be sharing their best practices on scaling, revenue, profitability, venture and so much more. And the best VCs from the best VC firms will be everywhere, and also doing mentorship sessions and meet-a-VC sessions to help you learn. Check out the detailed agenda here.

GTM 86

GTM Launch Growth Meeting 86

Martech

DECEMBER 28, 2021

Marketers will adapt their e-commerce strategies to be more personalized, simplify their customer data and marketing stack, incorporate shoppable ads and even retrain their in-store associates to better accommodate digital-first shoppers. Marketers who pay attention to these data signals will gain a competitive edge. “By

E-commerce 138

E-commerce Retail Objectives and Key Results Promote 138

SaaStr

APRIL 25, 2022

Basically three things are happening right now, which makes the announcements in the press and Twitter and LinkedIn confusing: Seed funds grew 20x in the past 2 years and are still mostly investing like it’s 2021. Most important for founders to understand is the venture “crunch” right now is everywhere except seed.

Gaming 102

Gaming Price Closing Process 102

Hubspot

OCTOBER 4, 2023

These days, personalization is everywhere. AI algorithms can compile historical data about a potential customer, including their purchase history, online interactions, and more. AI is enabling B2B sales and marketing organizations to access and leverage data about their buyers that was previously unavailable.

Prospecting 72

Prospecting Objectives and Key Results Pitch Drivers/motivators 72

Heinz Marketing

MAY 19, 2023

Marketers have grown to believe that inundating viewers with content every day, sometimes multiple times per day, is the best way to ensure that they reach some engagement, but it doesn’t really increase the quality of engagement – in fact, it could burn out folks to see your brand everywhere, and not linked with anything of significant value.

Strategize 104

Strategize Referrals Contact Pipeline 104

Martech

MAY 26, 2023

Whether you’re for it or against it, AI is everywhere nowadays. Data-driven insights for targeted content Imagine having a crystal ball that reveals the preferences and needs of your target audience. You can tap into giant data pools and extract valuable insights by leveraging AI-powered tools.

B2B 92

B2B Click Through Rate Lead generation Engineering 92

Highspot

OCTOBER 6, 2022

As sales enablement becomes a business imperative for companies everywhere, more than 1,500 professionals spanning sales, marketing and enablement will come together to define how sales enablement can increase sales productivity in any economy.

Customers 97

Customers Government Strategize Pipeline 97

Partners in Excellence

OCTOBER 13, 2021

Data has always been a little problematic. Too often, we find the data that supports what the views we may have already formed. We may have problems with certain people, we find the data that supports them being the wrong people, so we can move them out of the organization. We find the data to support what we want to do.

Assembly Line 83

Assembly Line Quota Prospecting Start-ups 83

Search Engine Land

MAY 3, 2023

I took a list of 1,000 popular finance keywords, then grouped them based on the following Ahrefs data: Keyword difficulty range. Mistake 2: Leaving links to chance (vs. Mistake 4: Scattergun link building vs. doubling down on 2-3 scalable ones Marketers ruin everything. You just need ~2-3 legit ones to start. The answer?

Finance 102

Finance Niche Referrals Follow-up 102

Hubspot

DECEMBER 12, 2023

For instance, salespeople don't need to spend their day working on administrative tasks or combing through data — that can be automated. As Heiden explains, "You need to put out content everywhere: short-form video content, long-form video content, newsletters, and Tweets, and repurpose content across all platforms. Not necessarily.

Objectives and Key Results 75

Objectives and Key Results Pipeline Trust Sales 75

Gong.io

AUGUST 23, 2021

Option 2: You run native recordings using your usual web conferencing tool (Zoom, GoToMeeting, etc.) Question 2: What’s the best way for sales managers to coach using call recordings? 2 Most reps are always looking to improve their game. And making forecasting decisions on incomplete data? Listen to every call.

Legal 118

Legal CRM Sales Follow-up 118

Martech

AUGUST 7, 2023

Maybe it didn’t use the right data. You can see why purchase data matters here and why there is no rule of thumb for when to start a reactivation program or how long it should run. As a marketer, you must call on the data and your knowledge of your customers and their products. Who should get the reactivation emails?

Objectives and Key Results 98

Objectives and Key Results Promote Drivers/motivators Cross-sell 98

Salesmate

SEPTEMBER 29, 2021

But if you really like someone, and see them everywhere, that’s great. This is why it’s essential that businesses do their own research, and closely monitor their data and marketing strategies to separate fact from fiction. Every piece of data a company has on you can and will be used against you. Brian Dean .

Campaign 132

Campaign Follow-up Technology Technology 132

Gong.io

MAY 12, 2022

Your team has been working remotely for 2+ years, and you are ready to bring them back to the office. INSIGHT #2: Strike a balance between what leaders, managers, and reps want. We broke down the data by role: Leaders | Managers | Individual Contributors (Sales Reps). But are they ready? Do you have a plan? Interesting, right?

Sales 62

Sales Quota Represent Drivers/motivators 62

Salesforce

SEPTEMBER 20, 2021

Recognize that Trailblazers are everywhere. Talent (and work) is everywhere, but opportunity is not. Areas of focus included marketing technology, business analyst skills, data analytics with Tableau, and Salesforce administration and Salesforce development. Our work-from-anywhere world isn’t going anywhere.

Consult 98

Consult Trust Pipeline Technology 98

SaaStr

SEPTEMBER 17, 2021

The Key to Upgrades to Enterprise and from Free-to-Paid in Self-Service at Scale is Data. Vimeo is still early here, but key to maximizing customer-centric upgrades and leads for sales is having the data that surfaces the opportunity. But they don’t take it everywhere. That’s as important now as ever. #2.

Service 103

Service User Experience Engineering Conversion 103

SaaStr

JUNE 21, 2021

Those of us who have been doing it for a long time remember when Free plans seemed everywhere on the web, not just part of self-service apps. And the data often says if folks don’t convert to Paid quickly — they almost never do. These data almost always argue for a short Free Trial, not a never-have-to-pay Free edition.

B2C 74

B2C Launch Start-ups Product 74

Hubspot

SEPTEMBER 17, 2020

We have some good ol’ quantitative data about how much search volume these keywords get and what the estimated CPC is for bottom funnel search terms. Here’s the data: One can assume this blog post has a pretty solid ROI. Without even looking at any data, you know how you can tell these keywords are high value?

Click Through Rate 101

Click Through Rate Real Estate Launch Follow-up 101

Martech

OCTOBER 19, 2022

The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. Provides real-time data and advanced reporting about ad placements and performance, making it easy to quickly optimize campaigns. Programmatic ad targeting is only as good as the data it’s based on.

Retail 124

Retail CTR Networking Campaign 124

Search Engine Land

SEPTEMBER 15, 2023

Step 3: Identify your audience’s favorite social media platforms and ignore the rest (for now) As a one-person marketing team, you can’t be everywhere at once no matter how badly you might want to be. Use hard data to optimize your day: As marketers, we love our data.

Objectives and Key Results 140

Objectives and Key Results Campaign Launch Follow-up 140