Search Engine Land

FEBRUARY 19, 2024

To succeed in this environment, you need a clear, actionable SEO strategy that ensures your content does something different, stands out, and deserves to rank highly. If mentioned at all, the only hat-tip to strategy is to create something better. I don’t find that useful, as better is often subjective. What does better mean?

Strategize 117

Strategize Niche Angle UX 117

Partners in Excellence

APRIL 18, 2024

But the conversation related to the post was even more shocking, from too many perspectives. Task forces would be in frenzied action trying to figure out why this was happening and what need be done to change that win rate, getting it up to more acceptable levels in the shortest time possible. The data, by itself, is stunning.

SQL 117

SQL Quota Presentation Prospecting 117

Partners in Excellence

MAY 15, 2024

We all know the data plummeting win rates, quota attainment, tenure, engagement, declining retention, and more. There must be something more to creating and sustaining a high performance organization. Markets change, better/different products emerge. We can do even more in less time.

GTM 113

GTM Quota Technology Technology 113

SaaStr

APRIL 25, 2024

Dear SaaStr: When Do VCs Try To Replace Founders as CEOs? Second, if you don’t end up being a great CEO in the long-run, shouldn’t you be replaced when someone can do the next stage materially better than you can? This will make you more money as a shareholder, no? So … how do you protect yourself? That’s fair.

Finance 94

Finance Legal Up-sell Trust 94

Search Engine Land

NOVEMBER 2, 2023

Google said , that this core “update involves an improvement to a different core system than last month.” Google said a reviews update will also be coming next week. ” More details. Google posted a more detailed Q&A over here , explaining more about the new core update and the upcoming reviews update.

Start-ups 137

Start-ups Engineering Process 137

SaaStr

FEBRUARY 10, 2024

This is the #1 thing you can do to move the needle. It really does make a difference, adding one more truly great one to the team. You may be doing better than you think. I know you aren’t doing as well as Figma or OpenAI. But it’s possible you are doing better than you think.

Growth 122

Growth Product Customers 122

Martech

MARCH 29, 2024

Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. Why do some organizations realize results like these from applying agile methodologies while others simply engage in theatrics?

Manufacturing 122

Manufacturing Promote Pipeline Technique 122

SalesLoft

MARCH 11, 2024

Since joining the Salesloft family, Tomas Buckby ,Marketing Operations Manager at Advanced , has witnessed a marked difference in the performance of his team. They don’t have to do the work to set them off. And what they need to do is there,” he said while sharing at Saleslove on Tour in London. They all buy in different ways.

Gaming 98

Gaming Healthcare Prospecting Start-ups 98

Search Engine Land

MAY 9, 2024

Can we use more creative thinking to pursue better optimization strategies? So, how do we reach that goal? Users are always looking to do something, whether it’s finding information, being entertained or purchasing a product. How do we tap into emotional and behavioral data to support them? What is design thinking?

A/B testing 97

A/B testing Entertainment Engineering Campaign 97

Search Engine Land

MARCH 22, 2024

It did Search better. Ten years ago, Google’s Eric Schmidt (former CEO and Executive Chairman) said a Google killer was inevitable : “But more important, someone, somewhere in a garage is gunning for us. The next Google won’t do what Google does, just as Google didn’t do what AOL did. A better way.

Engineering 124

Engineering Launch Product Market share 124

Search Engine Land

APRIL 4, 2024

Where do you even start? We’re looking for a couple of common signs: Big data discrepancies: Google Search Console is reporting vastly different metrics than your internal analytics platform. They are, after all, different metrics measured by different tools, using different methodologies!) Is this a brand problem?

Referrals 123

Referrals CTR Territory Sports 123

Martech

JANUARY 12, 2024

It’s a challenge beyond being more efficient with limited resources. Is 2024 about doing more of the same? If true for you, doing more of the same will not produce better outcomes. Now is the time to question prior assumptions, change your thought process and find comfort in testing more than subject lines.

B2B 133

B2B Construction Strategize Growth 133

Search Engine Land

MARCH 22, 2024

These queries are often more complex, or involve questions where it may be helpful to get information from a range of web pages – like “how do I get marks off painted walls.” Google will be testing a few different variations – so what searchers may see in the experiments may not launch broadly to all users in this test.

Launch 145

Launch Engineering Technology Technology 145

SaaStr

MAY 14, 2024

A lot of hype cycles have come along where people say, “This is going to change the world, and everything will be different.” So, two truths can, and do, exist. It can be challenging to have bubbly conversations about everything GenAI might do while also being hard-nosed about actually helping customers do their jobs better.

UX 77

UX Intrinsic Product Conversion 77

Partners in Excellence

FEBRUARY 17, 2024

But each requires different approaches with our customers. They are so busy doing their jobs, they fail to see there might be a better way of doing things. We are helping our customers think differently about their businesses. The first is the failure to recognize there might be a better way to do something.

Manufacturing 117

Manufacturing Represent Clients Education 117

Martech

MAY 7, 2024

We were in a meeting, and I said something like, “Alex, I think it would be helpful if we could cut the data in a different way to figure out what’s really happening.” I didn’t specifically ask Alex to look at the data differently, did I? So Alex didn’t do it. and “I want you to do X.” Who is working on them.

X-functional 105

X-functional Follow-up Meeting Strategize 105

Partners in Excellence

FEBRUARY 16, 2024

It was roughly 4 times better than the lowest performing technique and 2-3 times better than the others. But in what world do we consider that acceptable? Even though it’s 2-4 times better than other approaches, why do we consider that an acceptable response rate? It’s like so much other data we see.

Manufacturing 115

Manufacturing Technique Pitch Up-sell 115

Partners in Excellence

MARCH 6, 2024

Just as selling has evolved, buying has evolved–but differently. Too often, there is an alignment challenge between what buyers need and what sellers do. It’s probably much more efficient for them to learn about our products through those resources. These are different. What do our customers need?

Education 129

Education Trust Sell Product 129

Partners in Excellence

MARCH 9, 2024

“How do I avoid or minimize objections?” ” “How do I best handle them?” ” “Should I do everything I can to avoid them?” ” I have a different point of view on these, perhaps a little unusual. Poor performers are terrified, often taking objections personally.

Conversion 116

Conversion Customers Sell Sales 116

Martech

MAY 15, 2024

And really all the pieces of a business come together to serve the customer better. And maybe even more so because now it’s not just creating a testing matrix and putting it out there. Now, you’re testing in real-time, so the things you’ve learned come together even more quickly. You’re looking to do technology A, B or C.

Healthcare 98

Healthcare Technology Technology Sports 98

Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. Google Ads AI conversational experience to create ads using Gemini is now available in English globally (well, real soon) – can AI make better Google Ads than you can?

Campaign 124

Campaign Conversion Clients Technology 124

Search Engine Land

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. Because of this, you’ll need to shift your strategies.

Government 112

Government Campaign Follow-up Conversion 112

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. Reducing carbon emissions can come at a hefty cost to businesses, but doing nothing is not an option.

Electricity 110

Electricity Campaign Process Conversion 110

Search Engine Land

APRIL 26, 2024

You might see a huge surge or drop, but it’s more likely that you’ll see a smaller fluctuation. Monitor traffic and rankings Once you’ve assessed visibility changes, take a more in-depth view of rankings and traffic. This will give you a better view of how any changes are actually affecting your results.

X-functional 123

X-functional User Experience UX Follow-up 123

Salesforce

MARCH 19, 2024

In order to train them to answer complex customer questions with accuracy and fluency, Algo knew it needed something more robust than an off-the-shelf LLM, which is typically trained on the public internet, and lacks the specific business context needed to answer questions accurately. Want better answers from generative AI?

Trust 122

Trust Represent Start-ups Technology 122

Partners in Excellence

MARCH 1, 2024

We go through nominal discovery, schedule the demo, then say, “If you buy by month end, we can do a deal… ” What we fail to realize is that we are only dealing with the smallest part of the market. They are doing something they don’t know how to do and get overwhelmed.

Manufacturing 77

Manufacturing GTM Represent CRM 77

Force Management

DECEMBER 14, 2023

It's important to put time and resources into helping your channel sellers understand your company's value and differentiation as well as your internal revenue teams do. How do we specifically solve these problems with your solution? • How do we do it differently from the competition? What is our proof?

Negotiate 137

Negotiate Education Market share Growth 137

Partners in Excellence

MARCH 26, 2024

While the basic principles at the core of high performance selling are the same, each book has a slightly different perspective on how to implement them. Where do your customers go to learn? Where are they going to get insights on how to more effectively grow their businesses and perform?”

Manufacturing 125

Manufacturing Technique Sell Customers 125

Search Engine Land

MAY 9, 2024

Information gain means different things to different people. As you can see, we have three different meanings for the same term. However, information foraging is more complex, so we need to examine it more thoroughly. The point is that Google is trying to understand content to serve search engine users better.

Engineering 97

Engineering Angle UX Trust 97

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. The AI-powered tools your team uses depend on what they’re trying to do and the access they have to the tools that will help them do it. Grain will help you take better notes in meetings.

CRM 128

CRM Technology Technology Campaign 128

Search Engine Land

FEBRUARY 15, 2024

What services do SEO agencies offer? However, if it’s a matter of one or the other, it’s important to understand the benefits of each and determine which is a better fit for your needs. Because of this, SEO agencies usually produce faster results because they have more experience. How to evaluate an SEO agency.

Consult 119

Consult Clients Engineering Service 119

Martech

FEBRUARY 5, 2024

Meh … They don’t do much for our email program, but we send them anyway to stay in the inbox and every once in a while, we get interesting comments. How could we do a better job with these familiar emails? Personal contacts through focus groups, telephone surveys and the like are more expensive. The boss told us to do it.

Profit margin 130

Profit margin Contact Campaign Service 130

Partners in Excellence

FEBRUARY 22, 2024

But we need to think of discovery differently. And it’s something they struggle with–too often failing to do it well. When they do recognize the issues, they struggle with, “What should we be looking for to better understand the situation? What happens if we choose to do nothing?

Technique 109

Technique B2B Start-ups Up-sell 109

Partners in Excellence

APRIL 16, 2024

We spend 100’s of millions on SKO speakers, books, and training–all focused on doing the things that drive business, sales and marketing performance. We are inspired by thousands of articles, podcasts, and videos–each offering the same answers to what we have to do to be successful. (I Fear holds us back.

Cross-sell 113

Cross-sell Pipeline Meeting Presentation 113

Martech

APRIL 25, 2024

What do you do if the vendor of one of your martech solutions gets bought? This can change many things, including price, customer service, contract enforcement and more. The buyer likely tell you why the two will work well together and provide you with something better than ever. Know what you need and why.

Contract 107

Contract Legal Price Technology 107

SaaStr

APRIL 5, 2024

How do you sell against the competition or become a market leader in a very crowded space? Today, that tech stack would be different because of AI-enabled companies like Apollo. What they did for marketers, Apollo is trying to do for sales. How do you do that? That depends on how you do it.

Sell 76

Sell GTM Price Contract 76

Partners in Excellence

MARCH 7, 2024

I do believe that in many ways I am in a rare position. I believe the experience of being in both roles has helped me be a better marketer and also better in sales. With no hesitation, he said, “I hate golf, these are from a tradeshow and I figured they would be better on my shelf than my trash can.”

Sell 119

Sell Tradeshows Pitch Up-sell 119