ConversionXL

MARCH 31, 2021

We’re told time and time again, producing high quality content is one of the highest value activities you can do for your business. Yet, the question remains, what does high quality content actually mean and how do you measure it? I asked 18 digital marketing experts and content creators to find out. Image source ).

Objectives and Key Results 163

Objectives and Key Results Real Estate Teamwork Gaming 163

Martech

AUGUST 31, 2021

The people are critical of course, but you need the technology to work really well.”. I set out to speak to two people from very different backgrounds, each of whom has created a technology to enable community — very different offerings representing very different perspectives. It’s just maturing. It was fascinating to me.

Technology 120

Technology Technology Networking CRM 120

Salesmate

AUGUST 20, 2021

I realized how these changes could create major opportunities for content creators. My immediate thought was: How can we help content creators stay on top of a quickly evolving industry so that their target audiences can find their content, engage with it, and convert because of it? They’re always working and evolving.

Drivers/motivators 98

Drivers/motivators Start-ups Follow-up Networking 98

SaaStr

NOVEMBER 22, 2021

I will try to weave this into why people think about buying enterprise SaaS software based on things they see on this app. So growth is a really important topic. Both, what are the drivers of growth and how do you build for growth? What else did we find? We found that growth predicts success. Here what do you see?

Growth 116

Growth Product B2C Consult 116

Martech

MARCH 30, 2023

The key to any conversation is at least two people engaging in a substantive back and forth. Yet, too much of the marketing we see today talks at people. And too many ads talk at people. It happens less today than in the past, thanks to the readily available data we can pull from platforms like Google Analytics.

Conversion 131

Conversion Entertainment Trust Customers 131

Hubspot

JUNE 8, 2021

Plus, it helps people grow their businesses. Now, all that being said, you might be wondering, "How do I grow my YouTube channel so I can drive more traffic to my website and revenue to my business?". To help marketers and business owners answer this question, we asked 300 consumers why they most commonly subscribe to YouTube channels.

Entertainment 101

Entertainment Education Start-ups Networking 101

Heinz Marketing

APRIL 11, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Well, welcome everyone to another episode of Sales Pipeline Radio.

Pipeline 98

Pipeline B2B Go To Market Sales 98

SaaStr

AUGUST 29, 2022

If you haven’t already, sign up here for tickets before we sell out. We’re 15 days away from SaaStr Annual 2022, and we are excited to feature hundreds of speakers, sharing their knowledge and experience with you! Scaling Revenue in 2022: What’s the Same and What’s Different?

GTM 101

GTM Growth B2B Territory 101

Heinz Marketing

JANUARY 24, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Well, welcome everybody to another episode of the Sales Pipeline Radio.

Pipeline 96

Pipeline Real Estate Sales Gaming 96

ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

PandaDoc

AUGUST 9, 2023

In this article, we will provide you with the LinkedIn profile tips and tricks that will sharpen yours until it’s a samurai sword ready to slice through pain points, objections, and the doubts of prospects or potential employers. In this way, many people view a LinkedIn profile simply as a digital resume or CV.

Networking 83

Networking Legal Cross-sell Teamwork 83

Hubspot

JANUARY 29, 2019

Content marketing’s steady adoption of storytelling is an exciting new opportunity for content creators. The human brain is wired to respond to well-crafted narrative -- neuroscience proves that storytelling is the best way to capture people’s attention, bake information into their memories, and forge close, personal bonds.

Entertainment 101

Entertainment Cold Call Lead generation Education 101

Hubspot

MARCH 9, 2021

On its creators' account , the company announced it would be on the lookout for recycled content and stop recommending it to users on the Reels tab. People's Revolt. In this video, People's Revolt does three things right. It's really all you need for a good Reels video. Now, Instagram is saying, " Hey, stop that. ".

Launch 101

Launch Commission Promote Follow-up 101

A Sales Guy

JANUARY 11, 2016

In today’s new economy, we’ve become information hounds. We demand information at all times. We want to be educated. We want to be taught. We want to be motivated. We want to be inspired. We want to be entertained. We want to be challenged.

Entertainment 66

Entertainment Education Follow-up Drivers/motivators 66

ConversionXL

NOVEMBER 27, 2019

That was all most people knew. Brown’s argument challenges conventional wisdom about consumers: They do not want us to prostrate ourselves in front of them and promise to love them, till death us do part. Why do we assume that secret information has more value? The New York Times, January 2001.

Customers 108

Customers Strategize Campaign Manufacturing 108

Hubspot

OCTOBER 23, 2019

Like a lot of you reading this, we had dreams of being a big, successful tech company, but in order to do it, we needed to create a new category of business. There are a few reasons you might think you want to do this: Take advantage of a new trend. But we also saw the big drawback. Get the name right.

Product 62

Product Finance Growth Meeting 62

SaaStr

DECEMBER 3, 2020

403: Sam Taylor is the VP of Sales and Success @ Loom, the startup that helps you get your message across by making it easy to record instantly shareable videos. As for Sam, prior to Loom, Sam spent over 4 years at Salesforce following their acquisition of Quip, a startup Salesforce acquired for $750M where Sam was also the 1st sales leader.

Sales 73

Sales Cross-sell Start-ups Growth 73

ConversionXL

NOVEMBER 27, 2019

That was all most people knew. Brown’s argument challenges conventional wisdom about consumers: They do not want us to prostrate ourselves in front of them and promise to love them, till death us do part. Why do we assume that secret information has more value? The New York Times, January 2001.

Customers 101

Customers Strategize Campaign Manufacturing 101

Lead Fuze

DECEMBER 4, 2023

We’ve all been there, staring at a blank screen while the cursor blinks back mockingly. It crafts quality blog posts or product descriptions faster than any human could ever dream of doing so. Ever hit a wall trying to write fresh, engaging content? You’re not alone. What if I said there’s a simpler method?

Engineering 52

Engineering Technique Contact Follow-up 52

ConversionXL

NOVEMBER 2, 2017

If you want to know how you can become better at writing persuasively, keep reading. We’ll go through these one-by-one and define what you can do to ace them all, and get your reader to take the desired action. We’ll go through these one-by-one and define what you can do to ace them all, and get your reader to take the desired action.

E-commerce 120

E-commerce Drivers/motivators Trust Conversion 120

Partners in Excellence

JUNE 11, 2017

We’re almost through the 14 principles of lean manufacturing that underlie the Toyota Production System (TPS). If you haven’t read the three preceding articles, you may find them helpful: What Sales Can Learn From Lean Manufacturing , Part 2 , and Part 3. This is very important for sales and marketing.

Manufacturing 59

Manufacturing Networking Sales Represent 59

Hubspot

JUNE 9, 2020

While that’s a positive thing for the industry and course creators, it will inevitably make the space more competitive. If you’re a course creator already established in your space, that means the coming years will bring more competition. Either way you’ll want to focus on improving your conversion rate to maximize sales.

Sell 57

Sell Niche Presentation Up-sell 57

Hubspot

DECEMBER 23, 2019

In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis. However, unlike traditional viewing on television and even YouTube, a large percentage of people watch Facebook videos from their smartphones, and play them silently from their news feed. Here are a few tips on how to do just that.

A/B testing 101

A/B testing Follow-up Up-sell Start-ups 101

Sales Hacker

MARCH 19, 2019

Scenario : I wanted to connect with a prospect who had just started in their role, reaching out immediately to offer congratulations and build rapport. Our process is as follows: Ask for a quote from the startup founder, exec or business influencer to include in an upcoming article they’d want to weigh in on.

E-commerce 85

E-commerce Promote Prospecting Meeting 85

Partners in Excellence

APRIL 2, 2012

We struggle to get customers to see us. There are hundreds of blog post, articles, training programs, and other sources that offer ideas in getting customers to respond to our emails or calls. We wonder, “Why do they do everything they can to avoid us?” We’ve got lots of stuff to “help them.”

Gate keeper 90

Gate keeper Customers Technique Meeting 90

Hubspot

APRIL 27, 2021

Whether due to lack of clarity about the style in which you'd like to write or disjointed communication across the multitude of content creators in your organization, failure to decide upon and document accepted editorial guidelines is a recipe for inconsistent messaging. These conventions are specified in our writing style guide.

E-commerce 100

E-commerce Legal Follow-up Start-ups 100

Partners in Excellence

FEBRUARY 22, 2018

We have to wait for them, then be prepared to work with them in their buying process.” We, sales and marketing, have a huge impact on influencing and shaping the customer’s readiness and desire to buy. I’ll circle back, to how we, individually, can incite our customers to buy.

Customers 54

Customers Transportation Construction Manufacturing 54

Pointclear

MARCH 22, 2018

Unless you are the low-price leader, value selling is essential to the success of your business. That takes more persuasive skills, better navigation of the prospect organization, a broader understanding of strategic objectives - and frankly a likable demeanor - to convince your target of the value you offer. Our people do as well.

Sell 63

Sell Objectives and Key Results Cross-sell Price 63

Hubspot

MARCH 12, 2018

Where Sales Prospecting Went Bad. I'm not sure where sales prospecting went bad. But I do have a theory. My theory is that someone applied some math to this whole prospecting sales funnel-y thing and realized that spam is actually a decent prospecting method. But, I don’t blame our SDRs or our salespeople.

Prospecting 101

Prospecting Referrals Sales Up-sell 101

Heinz Marketing

AUGUST 4, 2018

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Instead of Always Be Closing, we should Actually Be Confirming. Telling doesn’t translate to doing. The 5 Habits of Highly Successful Content Creators.

B2B 44

B2B Referrals Technique Campaign 44

Heinz Marketing

OCTOBER 21, 2019

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Thanks t o our sponsor, Intercom.com !

Pipeline 46

Pipeline Sports Sales B2B 46

SaaStr

APRIL 24, 2019

In Today’s Episode We Discuss: * How did Alex make his way into the world of SaaS and come to found Scale? What two characteristics of the market should founders really look to examine? What two characteristics of the market should founders really look to examine? How does Alex approach the element of market sizing?

Price 53

Price Start-ups Consult Product 53

ConversionXL

MARCH 17, 2016

It’s power is immense, and if you’re doing your nurturing campaigns right, this concept should be ingrained deep into your messaging. These people never asked why he sent the cards, they were simply reciprocating the action. Even if people don’t know you, if you provide them value, they are likely to reciprocate.

Campaign 90

Campaign Objectives and Key Results Trust Education 90

Hubspot

JANUARY 16, 2020

audience of over 350 people to find out whether they regularly log into Snapchat, TikTok, or neither. However, when I asked participants, "Which platform do you log into most often?", Which platform do you log into most often? When looking at these results, it's important to note that we surveyed only a general U.S.

Non-Profits 94

Non-Profits Entertainment Launch Growth 94

Heinz Marketing

JULY 8, 2019

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Plus, we talk some sports too! I am really excited.

Pipeline 57

Pipeline Sales Pitch Angle 57

SalesLoft

OCTOBER 3, 2016

This post was written by Manny Alamwala, a Sales Development Rep at Vision Critical in Toronto and creator of The Sales Journal. His personal experience in the role of business development has taught him the importance of developing the sales action habit for success as an SDR. Doing the right things at the right time.

Hospitality 52

Hospitality Drivers/motivators Sales Gaming 52

Lead Fuze

AUGUST 5, 2021

Lead generation is the method of piquing prospects’ attention in order to improve future sales. It is the key element of many businesses’ sales processes. In this digital age where literally billions of people are on the internet, there are tons of ways to acquire leads. What is Lead Generation.

Lead generation 52

Lead generation Campaign Contact SQL 52