Search Engine Land

MAY 9, 2024

In this article, you will learn: How to properly monitor what is said about your brand online across different platforms. How the right strategy and different processes can defend your brand from potential threats. Who you do it for. What products or services you offer to fulfill your promise.

Engineering 110

Engineering Networking Clients Construction 110

SaaStr

MAY 16, 2024

Jason has noted the importance of a hybrid model and, in 2023, added that many CROs have said they want folks back in the office at least three days a week because those outside of the top 5% of performers suffer from a remote model. Let’s first unpack the return to work and hybrid models. Is that true today?

B2B 79

B2B Angle X-functional Trust 79

SaaStr

MAY 8, 2024

Let’s jump right into this set of community questions focused on SaaS metrics, growth, and efficiency. Sales is much harder than in 2021. Therefore, sales and marketing practices made no sense in 2020. You were supposed to change the world and be utterly disruptive to succeed. How Does That Impact Sales and Marketing?

Quota 85

Quota GTM Price Finance 85

Martech

MARCH 1, 2024

As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers.

B2B 130

B2B Cross-sell Pharmaceutical Account management 130

SaaStr

FEBRUARY 9, 2024

Everything from hiring on the GTM side to layering in a sales-led motion into PLG. From a Go-To-Market perspective, Zapier uses a hybrid model that involves a combination of freemium offerings, subscription plans, and partnerships. Let’s dive into what’s making that hybrid model successful: PLG and Sales Led?

Go To Market 107

Go To Market Growth GTM Product 107

Martech

MAY 9, 2024

Ivan Ostojic is Chief Business Officer at Infobip, the omnichannel marketing platform focused on communications, conversations, chat and messaging. But I know you think they’re trying to implement some over-complicated solutions. A surprising number of businesses have had sensitive corporate data exposed on ChatGPT.

Appointment 98

Appointment Technology Technology Follow-up 98

Martech

MAY 14, 2024

While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. However, they do not focus on or do not know how to market internally. The right metrics Martech is an asset, but also a distraction from ROI measurement.

Click Through Rate 119

Click Through Rate Promote Finance Technology 119

SaaStr

APRIL 9, 2024

At SaaStr’s AI Day, George Kreitler, Global IBM Embeddable AI Sales Leader, talks about the paradox of AI, three equations that relate to the world productivity and AI, a little math to help guide the next decade, top use cases, and the importance of responsible AI. These are all things we, as a collective, will have to attack head-on.

Product 92

Product Government Healthcare Growth 92

SaaStr

FEBRUARY 20, 2024

In a recent Workshop Wednesday, Tolithia Kornweibel, CRO, and Jamie Edwards, Head of Go-to-Market Operations and Tools, share how Gusto maximizes revenue so that you can do the same. Their hope in sharing this model is to help fellow revenue professionals grow their businesses similarly.

Go To Market 86

Go To Market Territory Technique A/B testing 86

Salesforce

DECEMBER 5, 2023

You have managed systems rollouts and cloud migrations. In the last decade, you have modernized legacy systems, connected and disconnected applications, and amped up cybersecurity. AI isn’t news to you or your IT team. Do your developers have the skills to build AI and generative AI apps?

Healthcare 122

Healthcare CRM Engineering Start-ups 122

Martech

SEPTEMBER 27, 2023

Marketers now have a blueprint to adopt new AI technology thanks to Shawn Goodin, principal martech strategist at technology services and digital transformation leader Capgemini. This layer is made up of the organization’s data, AI data models and testing and “trust” layer. Image: Capgemini. Foundation layer.

Technology 124

Technology Technology Launch Trust 124

Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. All you need to start is your website URL and Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords.”

Campaign 125

Campaign Conversion Clients Technology 125

SaaStr

DECEMBER 13, 2023

Numbers don’t lie, but sometimes the stories we tell around them do. Dave Kellogg, EIR at Balderton Capital and 25-year C-level veteran, shares the top 14 signs that you have a SaaS metrics problem, the five reasons those symptoms exist, and a SaaS metrics maturity model with five layers to help you move the needle at every stage.

X-functional 120

X-functional Trust Presentation Drivers/motivators 120

Partners in Excellence

JANUARY 24, 2024

Properly used, with the right prompt engineering, AI can help us better understand potential issues our customers face. They may get us closer to issues that might be a concern to our customers, but they only get us (and everyone else doing similar things) to a certain point. The LLMs will provide ideas, insights.

Represent 120

Represent Presentation Up-sell Engineering 120

Salesforce

MAY 2, 2024

Your company may be using generative AI to analyze vast datasets, shape business strategies, streamline interactions, and provide personalized responses to customers. Many leaders don’t realize you can customize an LLM without having to fully train it from the ground up.

Real Estate 52

Real Estate SQL Manufacturing Government 52

Salesforce

APRIL 9, 2024

Yes, that’s how long companies have struggled to make sense of and extract value from what’s now called big data — datasets so large they can only be analyzed via computer. This relevant, trusted data is automatically sent to an AI model, giving it the context it needs to create high-quality outputs. How did we get here? Let’s face it.

SQL 110

SQL Retail Service Represent 110

SaaStr

SEPTEMBER 19, 2023

Many of the fundamental business models that were once engraved in the SaaS playbook are now changing thanks to a tougher macro environment and a maturing market. PST, Stephanie Opdam, Partner at Notion Capital, shares four business model changes that will allow SaaS companies to build resilience and staying power over time.

Profit margin 102

Profit margin GTM Price Growth 102

Martech

MARCH 13, 2024

Q: What do you see happening right now with business and AI? It has been an inflection point and people have realized that this technology has reached a point where you could have meaningful human-like conversations and drive efficiency. How do I train them? So that’s what we are in.

Hospitality 93

Hospitality Appointment Technology Technology 93

Salesforce

APRIL 24, 2024

Remember the last time you moved? You probably had to pack up too much stuff, transport it in a truck and unpack it in the new location – hoping it survived the trip. It’s not possible (yet) in the physical world, but with zero copy integration, that’s how you can handle your customer data. They don’t have to.

Customers 124

Customers Transportation Government UX 124

Martech

FEBRUARY 28, 2024

MarTech columnist Scott Gillum runs his business Carbon Design from his home in Raleigh, N.C. He knew from a very young age that running a business was what he wanted to do. That led him on a circuitous path to learning a lot about business and marketing, and then having to unlearn some of it. I hate this.”

Clients 108

Clients Management Consulting Start-ups Consult 108

Martech

DECEMBER 27, 2023

“In 2024, brands are gearing up to face new challenges around privacy and ethics with the end of third-party cookies and the advent of new large language models (LLMs),” said Brian Land, VP global sales engineering at search technology company Lucidworks. Those cookies are retiring in 2024.

B2B 130

B2B Government Technology Technology 130

Salesforce

MARCH 15, 2024

AI has taken center stage, but the question on many manufacturers’ minds is “how do I get started with generative AI?” While many manufacturers have taken advantage of predictive AI when it comes to planning and supply chain, forecasting, wallet share, and market share, generative AI presents new opportunities and challenges.

Manufacturing 97

Manufacturing Networking Start-ups Technology 97

Martech

MARCH 27, 2024

But is ABM the right approach for your business? Increased sales and revenue: By concentrating efforts on high-value accounts, ABM can lead to higher conversion rates and increased revenue. The personalized approach tends to resonate more with decision-makers, facilitating the sales process.

B2B 114

B2B Objectives and Key Results Strategize CRM 114

Partners in Excellence

AUGUST 25, 2023

The rise of SaaS and other subscription based businesses has created a series of discussions around “recurring revenue” and how those business models differ from non SaaS or subscription based revenue models. The initial sale, often produces zero revenue, we create a design win.

Manufacturing 87

Manufacturing Contract Represent Service 87

ConversionXL

SEPTEMBER 20, 2018

Right now, there is a tsunami that’s coming to wipe out thousands of SaaS companies. In this article, I’ll walk you through the three tidal waves coming ashore and show you how to avoid their potentially disastrous consequences. The Three Tidal Waves Coming for Your SaaS Business. Do you agree?

Go To Market 289

Go To Market GTM Profit margin Education 289

Salesforce

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. What you’ll learn: What is channel sales?

Manufacturing 111

Manufacturing Retail Territory Sales 111

Partners in Excellence

MARCH 2, 2024

Preface: I first met Rene Voorhost years ago when he was the Nordics/Benelux sales manager for National Instruments. ” Since then, he’s become a thought partner in helping me develop tools and models on driving sales performance. .” I was hooked, I found my career and never left sales ever since.

Sell 113

Sell Education Territory Engineering 113

Search Engine Land

MARCH 27, 2024

But is ABM the right approach for your business? Increased sales and revenue: By concentrating efforts on high-value accounts, ABM can lead to higher conversion rates and increased revenue. The personalized approach tends to resonate more with decision-makers, facilitating the sales process.

B2B 108

B2B Objectives and Key Results Strategize CRM 108

Martech

JUNE 15, 2023

” So far, so familiar; similar announcements have been made at numerous marketing technology conferences this season. “There are opportunities in a business to make portions of the business self-optimizing,” Pega CTO Don Schuerman told us. In other words, the enterprise as a self-driving car.

Technology 110

Technology Technology Campaign CRM 110

Salesforce

SEPTEMBER 25, 2023

Would you believe there are some companies that attribute at least 20% of their earnings (before interest and taxes) to their use of artificial intelligence? What do these leading AI companies know that you don’t? They use AI more broadly, implementing AI in at least four business functions.

Electricity 133

Electricity Appointment Sports CRM 133

The 5% Institute

MARCH 22, 2022

In this guide, you’ll learn the steps of our sales process model that works absolute wonders for our Students and Sales Professionals all around the world. Read on to learn our sales process model, and how you can implement it into your sales strategy. The Benefits Of Using Our Sales Process Model.

Closing 143

Closing Process Sales Clients 143

Salesforce

AUGUST 2, 2023

As businesses look for ways to serve customers more efficiently, many are realizing the benefits of generative AI. This technology can help you simplify your processes, organize data, provide more personalized service, and more. Let’s dig into how generative AI can help your business do more, and learn more about large language models.

Customers 98

Customers Pharmaceutical Trust Government 98

Martech

FEBRUARY 26, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Price 109

Price Strategic planning Referrals Sales 109

Salesforce

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. By grouping your email list properly, you set yourself up for targeting the right people with the right content. But what exactly is segmentation in practice, and how do you make sure you’re doing it correctly?

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

SaaStr

DECEMBER 14, 2023

In terms of goals, Alison and Google Cloud have five “Priority Pillars” to focus on: People and culture — ensuring they have the right talent and that everyone’s growing Lifting mindshare — shifting perception in the market. Alison brings the perspective of all sides of a startup, from investing to SaaS to Cloud.

GTM 98

GTM Cross-sell Territory Retail 98

SaaStr

NOVEMBER 30, 2023

The four stages of growth are: Early stage Early growth Growth Pre-IPO Each of those stages has key GTM milestones, benchmarks, and team-building strategies that allow you to grow effectively. Without it, you don’t have a business. But to develop a GTM strategy, you must have Product Market Fit.

Go To Market 95

Go To Market GTM Cross-sell Growth 95

Salesforce

SEPTEMBER 13, 2023

At Dreamforce, I announced the newest Marketing Cloud releases that will help you not only focus on more big-picture ideas, but help you build lasting customer relationships. If you want to get the most from your data, become more efficient, and scale your marketing efforts, here’s where you can start.

Referrals 136

Referrals Strategic partnership CRM Launch 136