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Do You Respect Your People Enough To Fire Them?

Partners in Excellence

We’re just terrible in dealing with them. There all sorts of reasons we avoid dealing with them–all bad. Most people tend to avoid these. Most people tend to avoid these. Recently I wrote, Solve Your Problem Before I Have To Solve Mine. I tend to believe most people, at least deep down, are like Ron.

Trust 97
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5 Tips for Building a Sales Culture Optimized for Growth

Cerebral Selling

What do you think we should do, David?”, No matter how detailed your onboarding manual or how comprehensive your ongoing professional development is, sooner or later each of your team members and colleagues will encounter a situation just like this. We had work to do and this MBA BS was getting in the way!

Growth 130
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How to build a values-based agency that drives results

Search Engine Land

One of the best things about starting your own business is that you can set it up to reflect your values. As a leader, you set the stage for: How the company will operate. The types of people you will hire. The clients you choose. How you partner with clients.

Clients 85
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What is the psychology of sales and why is it important? Study behavior to close more deals

PandaDoc

You already know who your customers are — but do you know what makes them tick and drives their decision-making? Key takeaways Understanding your customers’ fears, desires, and motivations can help you connect with them and build genuine relationships. Why do people buy?

Closing 52
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How to foster effective collaboration between marketing and IT

Martech

IT and marketing staff need to understand the sources of conflict and take positive steps to avoid them. IT’s main tool is the computer, which nudges them toward a particular mindset. For marketers, doing the same thing twice means you didn’t learn anything the first time. IT staff want to: Automate. Limit exceptions.

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5 CMO tips to transform marketing operations from killer to dream fulfiller

Martech

You just applied a dose of shampoo to your hair. You finished your best singing-in-the-shower rendition of Ed Sheeran’s “Shivers” when BAM! That once-in-a-lifetime genius marketing idea hits that will enrapture customers and slay your KPIs. Was it your bathrobe? CMOs can learn from Jobs.

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Entrepreneurial Competency: What it Is & Why it Matters

Hubspot

Why do I bring this up in the context of entrepreneurship? No matter your niche, product, or service, and no matter how prepared you are, your business will throw you a curveball. I tell you this from experience. To gain competency, you first need to have — or learn to have — entrepreneurial competencies.