ClickFunnels

AUGUST 16, 2021

According to Marketo, 96% of visitors who come to your website aren’t ready to buy (not yet, at least). They’re trying to learn about your brand and what you have to offer. They’re looking to see if your company is trustworthy… or if your products/services fit their needs. Someone joins your email list via a lead magnet.

Campaign 242

Campaign A/B testing Trust Click Through Rate 242

ClickFunnels

JULY 21, 2021

How do you sell someone something in 90 seconds or less? That’s what an elevator pitch tries to accomplish — by systematizing the elements required for an effective sales pitch, an elevator pitch attempts to catch interest and convert in as little time as possible. And sales is psychological. Because humans are all similar.

Pitch 246

Pitch Appointment E-commerce Real Estate 246

Salesforce

APRIL 5, 2024

Remember to begin where it makes the most sense for your organization. Here are some suggestions for ways you might approach addressing web accessibility in your apps: Understand needs for accessible design. Prioritize keyboard accessibility in your app design. And think about people who use screen readers.

User Experience 98

User Experience Conversion Start-ups Trust 98

Tibor Shanto

SEPTEMBER 28, 2021

Most people when challenged or pushed will revert to their comfort zone, and for sellers, comfort is their product. Yet every time we do an exercise around what “you sell”, we see a different result. Beyond the weakness and sheer predictability of these statements, they do not add value to the prospect. ( Definition of value ).

Objectives and Key Results 167

Objectives and Key Results Appointment Prospecting Up-sell 167

Search Engine Land

AUGUST 21, 2023

By carefully measuring your SEO with metrics that matter to your business, you can understand where you are currently and what value SEO brings to your marketing. SEO KPIs bridge the gap between your business and marketing objectives and the data available in SEO tools and web analytics. What are KPIs?

Objectives and Key Results 98

Objectives and Key Results Referrals CTR Conversion 98

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Which key goals will your marketing efforts affect?

Objectives and Key Results 106

Objectives and Key Results Cross-sell Strategize Retail 106

Martech

MARCH 12, 2024

You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of your profit comes from 20% of your customers. The metric that illuminates your best customers is customer lifetime value. But do you know who your next best customers are? Your TAM has a subset of your ICP.

Customers 108

Customers Drivers/motivators Construction Legal 108

Highspot

MAY 3, 2024

Imagine that only 28% of your sales reps expect to hit quota. As a sales leader, you’d probably scoff at this. But according to Salesforce, this is the reality for many businesses, and the pressure to hit revenue targets has companies looking to improve sales processes to boost performance. Interested to learn more?

Cross-sell 52

Cross-sell GTM Technology Technology 52

ConversionXL

JUNE 16, 2022

Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. Consistency is the cornerstone of good marketing.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

JANUARY 26, 2024

Do you know what drives revenue growth? Winning your clients’ loyalty brings you much more revenue. An ICP identifies your best-fit target customers that you can serve exceptionally well. Key decision-makers are founders, heads of sales or heads of marketing and C-level executives in the same fields.

B2B 125

B2B Customers Appointment Objectives and Key Results 125

Salesforce

OCTOBER 18, 2023

It’s about helping that person realize that your product helps solve their problems (when that happens, it’s called generating demand ). Move your personalization beyond segmentation Reaching many people on an individual level used to be a dream. Well, it’s now reality – and something marketers need to do.

Objectives and Key Results 111

Objectives and Key Results Customers Drivers/motivators Lead generation 111

Lead Fuze

JUNE 26, 2023

These agencies are experts in crafting effective strategies that can catapult your brand into the spotlight. They’re adept at creating engaging content across multiple channels while also leveraging video creatives for maximum impact. How Do Social Media Marketing Agencies Make Money? What Does a Media Marketing Agency Do?

Objectives and Key Results 97

Objectives and Key Results Campaign Promote Clients 97

SaaStr

DECEMBER 12, 2023

Traditional Sales Teams Vs. Modern Sales Teams Traditionally, most people learned to sell by taking a product, showing the sales team with a demo of how to use it, and then sending them off to sell it. What you need to do instead is leverage more content and intent data. What is your Ideal Customer Profile?

GTM 100

GTM CRM Pipeline Referrals 100

Salesforce

JANUARY 4, 2024

Thankfully, email makes it possible for you to gain influence with your desired audience over time. A marketer’s job is to find and understand high quality leads, then help convert them to sales. In this piece, we’ll give you a clear understanding of drip marketing and how you can use it. Why use drip campaigns?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Hubspot

DECEMBER 12, 2023

We expect the sales game to change every year, but 2023 has stood out as a uniquely transformative one. To help you stay ahead of the curve, I spoke with top sales professionals to get their tips for selling in 2024. John Barrows , CEO at JB Sales , recommends being selective in how you use AI. Content is key for building trust.

Objectives and Key Results 75

Objectives and Key Results Pipeline Sales Trust 75

Salesforce

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. By grouping your email list properly, you set yourself up for targeting the right people with the right content. But what exactly is segmentation in practice, and how do you make sure you’re doing it correctly?

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Partners in Excellence

MAY 30, 2023

I realized, 90% of the content is repeats. The world has changed, but we are still doing the stuff we’ve always done–at least in selling. We have our classic, “marketing catches them/sales skins them” approach. Marketing creates awareness/demand, sales qualifies/closes.

Objection handling 114

Objection handling Quota Entertainment Up-sell 114

Martech

FEBRUARY 12, 2024

What could she do with her team in the next fiscal that would help her company overcome the slump in revenues they had experienced in the previous three quarters? She couldn’t keep spending money on search words, emails, and sales events that didn’t produce revenue. Mary looked at the calendar as she started her workday.

Lead generation 111

Lead generation A/B testing Government Customer Relationship Management 111

Search Engine Land

OCTOBER 23, 2023

Crafting relevant content through a deep understanding of the customer experience is vital for enhancing SEO and fostering brand loyalty. Understanding SEO and content for a smooth customer journey 1. Implement content marketing through blog posts focusing on SEO for broad terms and questions.

B2B 116

B2B Customers Objectives and Key Results Price 116

The 5% Institute

MARCH 12, 2024

In the ever-evolving landscape of online commerce, basic sales form the bedrock of a successful business. In this comprehensive guide, we delve into the intricacies of basic sales strategies, providing you with actionable insights to elevate your business to new heights. Building Trust: Establishing trust is paramount.

E-commerce 52

E-commerce Objectives and Key Results Territory Technique 52

Salesforce

OCTOBER 10, 2023

It’s no different in sales — only instead of game rules, you use a sales cycle to make sure you’re following the right steps at the right time. It’s no different in sales — only instead of game rules, you use a sales cycle to make sure you’re following the right steps at the right time. Why is a sales cycle important?

Objectives and Key Results 110

Objectives and Key Results Negotiate Sales Technique 110

PandaDoc

MAY 15, 2024

Did you know that companies with a strong lead nurturing strategy generate 50% more sales-ready leads than companies that don’t do this? So, it’s clear that nurturing your leads and prospects is a great way to improve your sales and build lasting customer loyalty. Pushy sales tactics. What is lead nurturing?

Appointment 52

Appointment Objectives and Key Results Campaign Legal 52

Search Engine Land

AUGUST 1, 2023

Understand the existing SEO knowledge and process For most organizations, organic search has the potential to be a significant driver of traffic, brand visibility and revenue. Your initial discovery meetings with different stakeholders and teams are a great opportunity to: Establish any existing processes.

Objectives and Key Results 86

Objectives and Key Results Education UX User Experience 86

ConversionXL

MARCH 31, 2021

We’re told time and time again, producing high quality content is one of the highest value activities you can do for your business. Yet, the question remains, what does high quality content actually mean and how do you measure it? In an ideal world, your content would rank well and get lots of social shares.

Objectives and Key Results 163

Objectives and Key Results Real Estate Teamwork Gaming 163

Heinz Marketing

AUGUST 26, 2020

So you have an understanding of your buying committee and how to market to them , now it’s time to build out your buyer personas. By asking the right questions you get a framework for researching and building a buyer dossier that fits within the larger story of your ICP and buyer’s journey. What do I want?

B2B 140

B2B Campaign Represent Education 140

Salesforce

MAY 3, 2024

Picture this: Your ecommerce website is up and running, and traffic is flowing in. Shoppers are finding you through your social channels , search engines , and paid media campaigns. CRO is how you increase the percentage of users who perform a desired action on your website (typically, the desired action is a purchase).

Conversion 52

Conversion E-commerce Drivers/motivators Angle 52

Heinz Marketing

OCTOBER 28, 2022

The following are some of my top takeaways from the sessions and keynotes they originated from with brief explanations: Creativity can be your competitive advantage. Speakers: Pierce Ujjainwala , Co-Founder and CEO of Knak ; Ann Handley , Chief Content Officer, Marketing Profs. Creativity is the best way to connect to your audience.

B2B 113

B2B B2C Networking Campaign 113

Partners in Excellence

JANUARY 25, 2024

I’m afraid too many people will latch onto that concept and miss the real point of this post which is the revenue/growth potential we lose. The majority of our sales engagement strategies involve us in only the very latest stages of our customers’ buying journeys. First, every month, Lahat Tzvi and I have a conversation.

Customers 117

Customers Objectives and Key Results Growth Objection handling 117

Martech

DECEMBER 18, 2023

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. Below is an actionable blueprint to lay the foundation for using AI within your organization so that you can start benefiting from its value appropriately and scalably. First, what is AIOps? Digital asset management.

Government 117

Government Objectives and Key Results Campaign Legal 117

The 5% Institute

JANUARY 10, 2022

Cold calling incorrectly can potentially harm your sales efforts – which is why in this article, we’ll go through our recommended cold call script, to help you win more sales. Qualifying them for a sale. Do Cold Call Sales Scripts Work? Further reading: Are Sales Scripts Hurting Your Sales?

Cold Call 144

Cold Call Objectives and Key Results Pitch Clients 144

Martech

MAY 3, 2023

Search engine optimization (SEO) platforms are perhaps the most powerful strategy to drive traffic to your website. Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Other questions to ask: How do you calculate search volumes?

Objectives and Key Results 111

Objectives and Key Results Engineering User Experience CRM 111

The 5% Institute

NOVEMBER 3, 2021

Cold calling incorrectly can potentially harm your sales efforts – which is why in this article, we’ll go through our recommended cold calling process, to help you win more sales. Qualifying them for a sale. Do Cold Call Sales Scripts Work? Further reading: Are Sales Scripts Hurting Your Sales?

Cold Call 145

Cold Call Process Objectives and Key Results Pitch 145

Search Engine Land

SEPTEMBER 1, 2023

Identifying the most valuable keywords for your business can make or break your visibility and online presence and put distance between you and your competition. It involves understanding the trifecta of volume, difficulty, and intent. Volume tells you how often people search for specific keywords.

Objectives and Key Results 136

Objectives and Key Results UX Niche Engineering 136

Search Engine Land

JANUARY 20, 2023

Access to data helps make savvy marketing decisions and, when analyzed correctly, aids a deeper understanding of users. By analyzing data, marketers can understand how valuable SEO’s contribution to marketing is. It allows marketers to benchmark success and understand what went well and what didn’t. What are SEO metrics?

Objectives and Key Results 119

Objectives and Key Results Conversion Campaign Drivers/motivators 119

Highspot

JANUARY 29, 2024

Sales negotiations can be tense and anxiety-ridden. Sales negotiation is a skill that can be learned which is great news, because let’s be honest, not all of us are born sellers. There are certain strategies that many successful salespeople use to move the sales process forward and close more deals. You’ll have to read on.

Negotiate 52

Negotiate Closing Objectives and Key Results Technique 52

Search Engine Land

MARCH 6, 2024

So, how do we create winning ads when two layers of technology promote less human involvement? There is a shared agreement that AI may be a support tool due to people’s busy schedules. As we navigate an AI-driven world, we must adapt our strategies to create impactful ads that resonate with their target audience.

A/B testing 122

A/B testing Campaign Networking Engineering 122

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52