Martech

JULY 29, 2024

The knowledge gap Despite the follow-through on the recent hype, it doesn’t appear that many businesses truly understand the potential opportunities and challenges of AI, let alone the basics of how these technologies work. Up to 42% of respondents in the Savanta survey worry about AI taking their jobs, a fear supported by recent layoffs.

Technology 140

Technology Technology Education Follow-up 140

Search Engine Land

JULY 23, 2024

Let’s break down and understand the following: What does digital marketing include? Video content : Producing videos to educate, entertain or inform your audience. Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. What does content marketing include?

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

Salesforce

AUGUST 29, 2024

Even though you’re trying to speak more to executives and decision-makers instead of the general public, you don’t always need to take a buttoned-up approach to your social marketing. According to research by Wpromote, 60% of B2B marketers polled in 2023 said that social media was the most effective channel for revenue — up from 50% in 2022.

B2B 109

B2B Legal Entertainment Follow-up 109

Martech

JULY 26, 2024

Rich media integration : Utilize high-quality videos, immersive infographics and virtual reality experiences to captivate and educate your audience. Personalized retention strategies : Implement loyalty programs, personalized follow-up emails and customer success stories to retain and nurture existing customers. Processing.

Strategize 132

Strategize User Experience High impact Construction 132

Martech

AUGUST 19, 2024

Take our brief 2024 MarTech Replacement Survey With a series of well-timed emails, you gradually educate and inform contacts at your target accounts, fostering trust and rapport over time. Initially, focus the first few emails on top-of-funnel content that showcases your company’s industry expertise rather than promoting your product.

B2B 122

B2B Objectives and Key Results Campaign Contact 122

ClickFunnels

SEPTEMBER 28, 2021

The agile approach to marketing involves coming up with a marketing idea, creating a minimum viable campaign, and then observing how your ideal customers react. So make sure that you have a basic sales funnel before you start promoting your product. Did it resonate with them? You can start with just: Bait. Frontend offer.

Campaign 256

Campaign Product Niche Promote 256

Sales Pop!

JANUARY 27, 2022

Besides, you can use automation to do the following: Create drip campaigns. Schedule follow-ups and reminders. Set up email funnels. Video marketing has the potential to help educate your customers, build awareness, and increase conversions. The answer is by following these tips. Test subject lines.

Technique 242

Technique A/B testing Campaign Promote 242

Martech

JULY 22, 2024

Demographic Segmentation: This approach involves dividing customers based on demographic factors such as age, gender, income, education, occupation, or marital status. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! What kind of data is needed for each segmentation? Processing.

Campaign 115

Campaign Territory Technique Service 115

Martech

MAY 13, 2025

Email: Business email address Sign me up! It’s time to flip the script If you follow my columns here on MarTech , you know I get frustrated when marketers or their higher-ups see email only for its tactical ability to make money. Which promotions lead to long-term loyalty? Processing. Send another email!”?

Drivers/motivators 101

Drivers/motivators A/B testing Promote Strategize 101

Hubspot

APRIL 13, 2021

Well, event promotion is similar. If you put on an event but don't promote it, will it even happen? Without promotion, you probably won't get any attendees because no one will know it's happening. While event promotion is simple in theory, actually planning a successful marketing strategy and promotion plan is not.

Promote 99

Promote Follow-up Campaign Start-ups 99

Veloxy

MAY 25, 2021

In sales terms, it’s the ability to focus on promoting your product or service over and over again (from different angles if necessary) until there are no more possibilities for a successful sale. A personable salesperson is respectful, patient, easy to talk to, and picks up on social queues (just to name a few). Resilience.

Referrals 290

Referrals Quota Cold Call Contact 290

ClickFunnels

AUGUST 2, 2021

You need to be able to effectively promote your products online if you want your company to thrive in today’s fiercely competitive marketplace. Follow us on Instagram! #2 Show up there yourself. They come up with stuff and then hope that it will work. Follow us on Instagram! #4 What events do they attend?

Niche 290

Niche Follow-up Up-sell Start-ups 290

Search Engine Land

SEPTEMBER 17, 2024

Reduced reliance on follower count for reach. Let’s explore how to develop a holistic video strategy that sets you up for success. It’s likely you are trying to achieve one of the following: Brand awareness : Increase visibility and recognition of your brand. Business email address Sign me up! Processing.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Veloxy

APRIL 12, 2023

Speed up the process. Educate the Customer As a solar salesperson, you are not only selling a product but also educating your customers about solar energy. This means providing them with accurate and up-to-date information about the benefits of solar, how it works, and what their options are. Let’s get started!

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

Martech

OCTOBER 18, 2024

India, China and Brazil follow the US in terms of users. This is best done passive-aggressively: “It’s great to see [competitor] getting back up to speed. Respond to comments, follow people who you want to connect with, and comment on their posts. Sponsored Content: Promote organic posts to a wider audience.

Objectives and Key Results 140

Objectives and Key Results Click Through Rate B2B Campaign 140

Search Engine Land

DECEMBER 11, 2023

Prompt: The indoor plant market has suffered a decline in the past year, and you need to generate a creative promotional campaign idea to support and ‘Indoor Plant Month’ promotion in February 2024. Formulate 10 engaging over-arching campaign ideas to promote Indoor Plant Month: Answer: Certainly!

Promote 96

Promote Campaign B2C Retail 96

Martech

MAY 19, 2025

Heres a structured outline of what such a journey could look like: Email: Business email address Sign me up! Awareness stage Content accessibility: Provide a wealth of educational resources such as blog posts, whitepapers, webinars and videos that address common industry challenges and solutions. Processing. See terms.

B2B 108

B2B Customers Education Campaign 108

ClickFunnels

SEPTEMBER 27, 2021

So think about what issues come up again and again when dealing with clients: Are there any laws that could benefit potential clients that they might be unaware of? Pick the issue that comes up most often and provide a free solution to it in a format that makes the most sense. …etc. And we recommend you start with Facebook ads.

Referrals 237

Referrals Legal Lead generation Non-Profits 237

ClickFunnels

OCTOBER 20, 2021

Ask yourself: When you interact with potential customers… What questions come up again and again? At this stage, your aim is to help the potential customer by educating them, not to sell life insurance to them. 3 Offline Promotion. Create a simple 6-email follow-up sequence. Don’t make this mistake!

Lead generation 242

Lead generation Niche Promote Up-sell 242

Martech

MARCH 19, 2025

Positionless Marketing follows this same philosophy. Positionless Marketing follows this principle by shifting power to marketers themselves. Instead of waiting for executive approval at every step, marketers can leverage AI-driven insights to make informed decisionsspeeding up execution without sacrificing quality.

Assembly Line 80

Assembly Line Manufacturing Campaign Education 80

Search Engine Land

APRIL 3, 2023

For that reason, let’s learn how to create, optimize and promote your ebook. Here are some tips to find the right topic: Follow your content strategy Your strategy should include guidance on content creation topics your brand focuses on. In other words, an ebook is an indispensable part of a brand content marketing strategy.

Promote 85

Promote Follow-up Entertainment Strategize 85

ClickFunnels

NOVEMBER 18, 2021

93% of marketers agreed that interactive content is effective in educating its buyers. This tool has a drag-and-drop quiz builder, content promotion, and real-time analytics. For example, The Tonic, an email newsletter for growth-minded people, uses the following fun quiz to generate leads…. LeadQuizzes. Don’t judge me.

Lead generation 252

Lead generation Consult Conversion Gaming 252

ClickFunnels

AUGUST 21, 2022

An Instagram following can be an asset for any online business. However, merely having a following isn’t enough, you also need to know how to convert those followers into leads, then into paying customers, and then into repeat customers. Which one should you promote in your Instagram bio? Here are three ways to do that….

Niche 147

Niche Promote Follow-up Up-sell 147

ClickFunnels

AUGUST 31, 2022

How To Drive Traffic to Your Value Ladder Sales Funnel #1 Promote Your Free Offer With Paid Ads #2 Promote Your Free Offer With Influencer Marketing #3 Build a Social Media Following Build Your Sales Funnel With ClickFunnels (Free 14-Day Trial!). What To Do Next? Is This Sustainable? What if It Doesn’t Work?

Promote 162

Promote Follow-up A/B testing Hospitality 162

ClickFunnels

JANUARY 27, 2023

You’ll have to use them for a few weeks, but if you follow the system, your teeth will be white again soon.” He then found another way that he could provide value to me – the retainers – and again, I naturally took him up on that offer as well. Mention your education, credentials, accomplishments, etc.

Campaign 208

Campaign Appointment Cross-sell Pitch 208

Martech

SEPTEMBER 18, 2024

Whether they’re searching for a last-minute gift, checking restaurant reviews or looking up how to fix a leaky faucet, these moments offer key opportunities for engagement and conversion. Make sure your Google Business Profile listing is accurate and up-to-date with all relevant information. Encourage positive customer reviews.

Customers 73

Customers A/B testing Trust Click Through Rate 73

ClickFunnels

OCTOBER 27, 2021

Create Follow-Up Funnels. Here at ClickFunnels, we are big believers in following up. That’s why we made sure that our users could easily create their own email marketing campaigns to follow up with leads. Can you believe what kids are up to these days?? Do you know how to use a smartphone?

Gaming 239

Gaming Commission Sales X-functional 239

ClickFunnels

JUNE 24, 2021

Follow us on Instagram! You would forget to follow up with both prospects and new leads, miss appointments with them, mix them up with someone else, etc. You see, if you try to appeal to everyone, you will end up appealing to no one. Follow us on Instagram! Sounds interesting? Continue reading….

Prospecting 214

Prospecting Process Cold Call Customer Relationship Management 214

Sales Pop!

NOVEMBER 18, 2022

In fact, 70% of millennials and Gen Zers follow social media influencers. However, do not rely solely on social networks to promote yourself. Provide useful knowledge, education, market news, and anything else that will help you position yourself as an industry expert. This will help you get trust and followers.

Referrals 130

Referrals Education Gaming Entertainment 130

Martech

JUNE 12, 2024

Short-term (3-8 messages) email series are very powerful for customers, as they can nurture follow-up after a customer service interaction or a content download event. Partner with your data and marketing ops, account management and customer service teams to identify the right place in the customer lifecycle to promote each.

Customers 124

Customers Cross-sell Education Account management 124

Hubspot

JULY 22, 2024

I know, I know, you'd rather just pick up the phone and call. Here‘s one thing I never fail to do: Look up how to pronounce the prospect’s name. You should also follow their pronouns if they are listed in their LinkedIn bio. Is it ok if I send you a follow-up email to review at your convenience? Introduce yourself.

Cold Call 78

Cold Call Hospitality Objectives and Key Results Follow-up 78

ConversionXL

AUGUST 24, 2021

Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion.

Promote 141

Promote Pitch Campaign Niche 141

ClickFunnels

JANUARY 27, 2022

At the beginning of his bestselling book, Traffic Secrets , Russell Brunson tells the following story…. “I He picked up his new UV nail polish and handed it to the group. He picked up his new UV nail polish and handed it to the group. They looked at it, opened it up, and smelled it. Try to answer the following questions.

Launch 214

Launch Sales Up-sell Pitch 214

ClickFunnels

OCTOBER 26, 2021

Every business in existence has a sales funnel that follows this structure in one way or another. When our co-founders, Russell Brunson and Todd Dickerson, came up with the idea for ClickFunnels in 2014, they both had been selling online using sales funnels for over a decade. Use Email Marketing to Promote Your Products.

Consult 200

Consult A/B testing Cross-sell Sales 200

ConversionXL

JUNE 15, 2021

If your story resonates, educates, and informs, you’ll likely build deeper connections. sustainability) while informing and educating their audience about joining the cause and fighting environmental change. Consideration—Educate and inform. Storytelling is information sharing through a contextual narrative.

Education 153

Education Presentation Promote Campaign 153

Salesforce

SEPTEMBER 10, 2024

For example, automation tools can prioritize and route tickets, summarize and log case resolutions for future reference, and even manage customer follow-ups without human input. Another high-value service is automated customer education, with AI platforms offering educational content and tutorials on products and services.

Service 69

Service Customers Cross-sell Contact 69

Heinz Marketing

FEBRUARY 17, 2023

You will need to spend more of your time and energy generating demand rather than capturing it; creating educational content and positioning yourself as a thought leader rather than developing promotional content. Influencer Marketing Influencer marketing yields a much higher ROI than other forms of promoted content.

Healthcare 111

Healthcare B2B Hospitality Education 111