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Mastering AI and marketing: A beginner’s guide

Search Engine Land

1960s: Early research and development The 1960s marked significant advancements in AI research, with the creation of the first neural networks and the development of ELIZA, an early natural language processing program. Join AI communities and educate yourself Engage with online communities and forums dedicated to AI and marketing.

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B2B Social Media Marketing: How To Build a Strategy That Works

Salesforce

You have to provide content that’s informative and educational and positions your product appropriately for the right buyers, but they are still people scrolling through the feed. As more people take action on your posts, it’ll be seen by more people in their networks (especially on LinkedIn). Second, engagement generates impressions.

B2B 109
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The Keys to Getting to $500M ARR In Just 7 Years with Attentive’s CEO

SaaStr

A self-reinforcing flywheel where successful customers: Get promoted Tell their network Become champions Drive organic growth 3. The Education Ecosystem Attentive University Platform certification program “Texts We Love” showcase Industry-standard guides (e.g., Black Friday playbook) 3.

Education 105
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AI-powered martech news and releases: February 20

Martech

To be clear, this is a poll of people at The WSJ CIO Network Summit, which attracts the countrys top information-technology leaders. Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI.

Launch 94
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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

If you’re not active on LinkedIn, you’re missing out on one of the most powerful tools for driving brand awareness, building credibility, and expanding your network. “75% Reach out to your first-degree network and make sure that they know what you do. It’s where thought leadership happens. Source: Gartner ​.

Closing 62
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GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Sales Hacker

We launched an end-to-end campaign for the sales organization. We enabled it based on materials [00:14:00] for marketing and joint collaboration, and then we launched it across. And that was part of our, that was the first thing we launched in the UCE. I think, it’s always an education. So give you an example.

GTM 86
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GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Sales Hacker

We launched an end-to-end campaign for the sales organization. We enabled it based on materials [00:14:00] for marketing and joint collaboration, and then we launched it across. And that was part of our, that was the first thing we launched in the UCE. I think, it’s always an education. So give you an example.

GTM 74