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Milton Hwang: Spotlight on the expert

Martech

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I effectively showed up to an afterschool meeting because it was her. Q: Were marketing and technology interests of yours at that time?

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The Backbone of Commerce: Exploring the Vital Role of the Trucking Industry

Sales Pop!

Updating the transportation infrastructure ensures that vehicles can operate freely, meet growing demand, and maintain trade and financial flow. In order to counterbalance its environmental damage, the industry has resorted to implementing several strategies, including technology innovations and regulatory policies.

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Navigating new spam policies: A guide to effective cold email outreach

Martech

Consider prospects honed in on your pricing page, those warm contacts interacting with your marketing materials and social media, or companies whose outdated technology screams for the ROI your solution provides. To tailor our outreach, we used Google Earth to assess rooftops, calculating the average monthly electricity bill.

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Why Human Beings Provide More Value Than Automation In Complex Sales

Iannarino

The more sales organizations turn to technology to reduce the cost of interacting with a customer or client, the greater the returns for those who buck the trend and provide a human being. There is nothing wrong with using technology to manage transactions, but removing human beings does not just reduce costs—it cheapens every interaction.

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Utility Customers Are Generating Their Own Power — Embrace the New Opportunities

Salesforce

As more consumers start generating and storing their own electricity, they are creating a new energy economy with benefits and opportunities for electric utilities. DERs help a utility meet its net zero decarbonization goals and create a more resilient power grid. Ultimately, both sides benefit when customers become suppliers.

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5 ways AI is the future of SEO – and 5 ways SEOs still have job security

Search Engine Land

She agreed AI struggles with unique elements, such as brand messaging, product descriptions, and emerging technology. "I AI can help solve problems – but its true potential is TBD Energy company Schneider Electric uses AI for tasks like project management, keyword research, social media optimizations – but not content creation.

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Meet the People Building the TV Controlled by Your Brain

Hubspot

For many, that thought is a reality -- and now, a team of researchers is building technology to address it. Here's what we learned about the technology at this week's Samsung Developer Conference, and what's next for the people developing it. Meet the People Who Are Building a Way to Control a TV With Your Brain.

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