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How to create a sales pitch deck and keep it up-to-date

Highspot

Old stats, irrelevant case studies, last year’s pricing. A sales pitch deck is a presentation that supports your sales conversation. Theyll always leave a stronger impression than a text-heavy presentation. This is especially important when presenting to a room full of stakeholders or chasing a high-stakes deal.

Pitch 52
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Why Salespeople Won't Abandon the Early Demo and Presentation

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan Two weeks ago I wrote this article about how demos and presentations are like snack foods. One of the comments, by Jason Kanigan, said: Traditional selling revolves around the demo/presentation. The result is we end up giving many presentations to unqualified prospects.

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The Art of Ballpark Pricing

Adaptive Business Services

I’d like to think that I’m pretty good at using ballpark pricing but I regretted doing so one time. When final pricing came through, and the specs had changed substantially, we were probably 30% above my ballpark figure. I also suggested a couple of companies that would be on a quality par (and pricing par) with ourselves.

Price 62
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10 Recent Neuromarketing Research Studies (and Their Real-World Takeaways)

ConversionXL

Applying a neuroscience-based method to WTP for green electricity”. Carsten Herbes and three co-authors tackled a narrow topic—consumer willingness to pay a premium for electricity from green sources—that has broader implications. Read the full study here. Willingness to pay lip service?

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The Ultimate Guide to Product Marketing in 2019

Hubspot

Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. It introduces the new vehicle with the song The Sound of Silence playing in the background (hint: electric cars are silent) and ends with a short message on the screen for viewers to read: “Introducing a new era of electric driving.”

Product 101
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How Understanding Perceptual Sets Can Make You a Better Marketer

ConversionXL

“In an attempt to explain conditioned behavioral reactions, traces of past experiences may become active and influence behavioral responses without being present as such in the subject’s consciousness.” Perception of a product plays a significant role in what price people will consider paying for it. ” Source.

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There’s Another Process Besides the Sales & Buyer Processes

Adaptive Business Services

I spent the bulk of my latter career in the electric sign industry. The electric sign industry is custom manufacturing combined with multiple levels of approvals including municipal permits. The proposed signage package is sent to estimating for pricing and document preparation.

Process 71