Search Engine Land

JULY 25, 2023

Has a metric to actively promote or demote content based on that level of difference or sameness. The content we publish that we’re amplifying and using as a way to promote our companies, our brands, and ourselves should be able to meet the “thought leadership” mark. Your product usage data, if it can be aggregated and published.

Electricity 97

Electricity Engineering Promote Clients 97

ConversionXL

MAY 8, 2019

He argues that, if factors like price and product quality are perceived as equal, the seller who’s created a relationship with a buyer will win the sale. Further, you’ll never develop a brand that differentiates your products—your site will be just one more faceless ecommerce seller. Breaking down the blog–product barrier.

Closing 131

Closing Electricity Education Non-Profits 131

Salesforce

AUGUST 30, 2021

These transitions introduce a new competitive landscape, even in regulated states where customers do not have a choice in their service provider. This means ensuring they are providing services to attract and retain customers. Power rankings due to the ubiquity of its net promoter score (NPS), but this data can only tell us so much.

Transportation 98

Transportation Customers Strategic partnership Electricity 98

Partners in Excellence

FEBRUARY 28, 2024

I then studied Electrical Engineering at the Swiss Federal Institute of Technology, specializing to the max. My job was to elaborate the answer to an RFQ for a new type of system providing new data-oriented services to subscribers of phone services over the switched telephone network (a kind of forerunner to the internet).

Customers 114

Customers Contract Consult Electrical Engineering 114

ConversionXL

MARCH 11, 2020

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. 83% of people discover new products or services on the platform, and 79% search for more information after seeing a post on Instagram. Image source).

B2B 113

B2B Education Promote Referrals 113

Lead Fuze

FEBRUARY 2, 2024

We’re digging deep into technological advancements too, revealing their critical role in pushing productivity forward. Gross Domestic Product as a Growth Measure The Gross Domestic Product (GDP) is pretty much the heavyweight champ of economic metrics. More jobs, fatter wallets, and businesses popping up like toast.

Government 52

Government Electricity Growth Territory 52

ConversionXL

JUNE 2, 2022

In 2020, smart home and building automation platform iRidium mobile wanted to land bigger clients and announce new products. iRidium had a well-defined promotion process for their own product, but it took a back seat to sharing expertise. iRidium invited top tier accounts to product demos.

Electricity 105

Electricity Campaign Pipeline Follow-up 105

Search Engine Land

JANUARY 7, 2023

With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. 2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. Google handles reconsideration requests in batches.

Engineering 103

Engineering Non-Profits Electricity Networking 103

Search Engine Land

FEBRUARY 24, 2023

Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information. 2010: Google confirmed that they placed these ads and that they were always looking for ways to promote their products. Losing Google?

Negotiate 132

Negotiate Launch Electricity Networking 132

Spiro Technologies

APRIL 24, 2024

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and having fun along the way. As a result, I’m an electrical engineer by degree. I was typically in a customer-facing position, such as applications engineering, sales, or product marketing.

Manufacturing 59

Manufacturing Education Electrical Engineering Electricity 59

Search Engine Land

MARCH 13, 2023

Highlight the expertise in your organization and in the content and services you provide. Use restraint with any promotional content (e.g., Highlight the expertise in your organization and in the content and services you provide. Use restraint with any promotional content (e.g., Make it easy to contact you. ads, offers).

Electricity 99

Electricity Trust Engineering Consult 99

Lead Fuze

JUNE 29, 2023

Lifetime Value: Loyal customers are like gold mines – they keep digging into their pockets for your products. Rather than just selling products, aim to craft experiences that make customers yearn for more. It’s about forging lasting connections, not just selling products or services. Who can resist that?

Repeat business 52

Repeat business Campaign Real Estate Clients 52

Hubspot

MARCH 18, 2020

The popular electric cooker brand uses its group to create a space where the international community of Instant Pot users can ask questions, post unique recipes, and share the joy of cooking with their products. Talk about a high level of engagement! The exclusive community adds an element of value to their experience. MobileMonkey.

Electricity 98

Electricity Networking Technique Prospecting 98

Sales Hacker

JULY 13, 2021

This week on the Sales Hacker podcast, we speak with Mike Feldman , President of the Americas Operations and Global Document Services for Xerox Corporation. Thinking of helping the collective can stave off the feeling of over-confidence and position yourself for promotion. powered by Sounder. Welcome to the Sales Hacker Podcast.

Objectives and Key Results 94

Objectives and Key Results Electricity Start-ups Service 94

Hubspot

FEBRUARY 20, 2017

The company's shirts are packaged in pastel-colored metallic pouches with no reference to gender, and the trendy cotton candy hues are used throughout the brand's promotional materials. 9) Bombay Electric. The circle motifs are used throughout the brand's website and other promotional materials. 5) Zonzo Estate. 13) Robinson's.

Electricity 78

Electricity Angle Promote Territory 78

ConversionXL

DECEMBER 3, 2018

They’d built a range of products that completely solved the problem—but they couldn’t reach their potential customers. Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use.

Niche 133

Niche B2B Manufacturing Education 133

ConversionXL

SEPTEMBER 3, 2019

Should I buy this product? Customer service replied but couldn’t help, so they said they would replace it under warranty. If you have great customer service and warranties, make sure you communicate it (or risk losing all that value). This is a product in the $20–35 range. And JLab promotes its lifetime warranty heavily.

Electricity 117

Electricity Launch Click Through Rate Prospecting 117

Hubspot

SEPTEMBER 24, 2018

An item’s price, by itself, delivers useful, and sometimes diagnostic information about the product,” writes Utpal Dholakia, Ph.D. Let’s look at this classic example: The consumer has no way to discern the quality of Old Grand-Dad Special Selection, so this ad leans on the product’s high price to demonstrate its value.

Electricity 77

Electricity Angle Price Campaign 77

Hubspot

DECEMBER 17, 2012

For a company whose products or services aren't directly related to sporting goods, P&G generated more coverage for this campaign than a lot of other companies like Nike whose products relate directly to the Olympics. and created materials to compare and contrast their services with those of overseas companies.

Campaign 78

Campaign Electricity Launch Gambling 78

Partners in Excellence

JUNE 10, 2012

” It’s a simple notion that is important for every sales person today–whether you sell cars, complex computer systems, complex services. We also provided a lot of services (for a fee) that got those boxes to do something other than consume a lot of electricity. But that’s not what we sold.

Sell 92

Sell Electricity Manufacturing Up-sell 92

Hubspot

JULY 23, 2019

And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works there. In this example, one of its journalists struggles to walk up the stairs to the sounds of MGMT's "Electric Feel": Brands like Guess have also started to experiment with TikTok.

Entertainment 101

Entertainment Launch Gaming Sports 101

PandaDoc

FEBRUARY 23, 2023

As a non-threatening environment, icebreaker sessions promote lighthearted conversations and laughter—helping alleviate any tensions within the group. All of these activities promote quick problem solving, critical thinking, trust, and a positive culture within groups. Helps with: Leadership, trust, decision-making, adaptability.

Construction 52

Construction Gaming Objectives and Key Results Electricity 52

Sales Hacker

JUNE 26, 2019

Your ability to get referrals depends largely on the products and services they offer and how well those products serve your clients. That being the case, you need to have a high-level conversation with them about your products/services and get feedback on how well they’ve been working for the client to date.

Referrals 64

Referrals Gaming Territory Cold Call 64

Spiro Technologies

SEPTEMBER 11, 2023

Transcript Randy Reed: I think there’s definitely a trend for more and more manufacturing in the US, folks decoupling from China and becoming less reliant on overseas production. Our FlexSack business unit imports and distributes commercial packaging products throughout the United States. Adam Honig: Hello and welcome to Make It.

Manufacturing 52

Manufacturing Transportation Electrical Engineering Construction 52

Spiro Technologies

APRIL 12, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs. We service primarily the industrial market.

E-commerce 52

E-commerce Manufacturing Education Cross-sell 52

Spiro Technologies

APRIL 12, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs. We service primarily the industrial market.

E-commerce 52

E-commerce Manufacturing Customers Education 52

Hubspot

FEBRUARY 20, 2019

In fact, 44% of shoppers start their online shopping sessions on Amazon (which is 11% more than Google) and 40% of Americans buy products on the website at least once every month. Choose the right products to advertise. Advertising your most popular products gives you the best chance to convert clicks into purchases.

Cross-sell 52

Cross-sell Campaign Electricity Click Through Rate 52

Hubspot

AUGUST 29, 2016

This video production agency may get its name from a spooky folk creature , but the quality of their business card design is far from terrifying. This most recent version highlights everything from electric pinks to vibrant greens. The cards feature paper cut-outs on royal purple stock. Image via Big Fan. 5) Wendigo. 15) Bespoke.

Electricity 53

Electricity Contact Technique Networking 53

Hubspot

MARCH 2, 2015

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? and special sauce.

Electricity 78

Electricity Follow-up Cross-sell Market share 78

Hubspot

DECEMBER 25, 2012

When all sorts of companies across every industry try to find a tie-in -- any tie-in -- between their product or service and a holiday theme. s and Barneys' 'Electric Holiday' Campaign. Upon releasing these images, much of the campaign commentary centered around what came off as a promotion of eating disorders.

Campaign 75

Campaign Electricity Sports Presentation 75

SaaStr

OCTOBER 22, 2020

As for Ryan, he has spent an incredible 9 years at Okta in numerous different roles starting with running the product marketing team before moving to run the marketing team, leading to his promotion to CMO close to 5 years ago now. How does Ryan distinguish between the company story vs the product story?

Pipeline 66

Pipeline Cross-sell Launch Start-ups 66

Hubspot

FEBRUARY 4, 2014

We have two versions of our logo: one that''s used in larger-scale promotions (the first one below) and one that we use as more of a mark (the second logo): A point to note here, however, is that our text-based logo is still legible when it’s used on something small like a business card. Take New Breed, for example. 2) TechHive.

B2B 76

B2B Healthcare Represent Pharmaceutical 76

Salesforce

JANUARY 18, 2024

Not long ago, Schneider Electric created what it calls its “digital opportunity factory.” A sales lead is a person, department, or company that may be a good fit for your product or service and has the authority to make that purchase. While leads are a good thing, qualified leads are even better.

B2C 59

B2C Lead generation Cold Call CRM 59

Hubspot

SEPTEMBER 23, 2020

Many of us are doing two types of livestreaming these days: online meetings or webinars with colleagues, and livestreams related to promoting our products or services. For our purposes we'll focus on the second type of livestreaming: promoting a product or service. Pinto says the sales just kept coming in.

Transportation 100

Transportation Electricity Follow-up Angle 100

Martech

JANUARY 20, 2022

That means offering access to information about products and services online is essential in this environment. Compelling and successfully promoted sessions are the typical drivers of attendance. You’ll inherit a defined way of doing things and the support of the vendor’s client services team including onboarding and training.

Objectives and Key Results 139

Objectives and Key Results Networking Presentation Entertainment 139

Hubspot

DECEMBER 11, 2019

This means that brands that market themselves on Snapchat accounts would need to do promotion on social media or other areas outside of the Snapchat platform to let people know that they're actively posting there. Currently, Snapchat allows you to advertise by publishing promoted Stories in the Discover feed. Harvard Business Review.

Entertainment 96

Entertainment Promote Networking Follow-up 96

Hubspot

SEPTEMBER 5, 2018

Promote sales for both new and existing products. Introduce a new product or service to the market. Differentiate your product from your competitors’. Once products and services arose, so did the need to make them known. Does it blatantly promote agoda’s services?

Promote 53

Promote Campaign Launch Gambling 53