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Doubling Down: Karl Alomar, Managing Partner at M13

SaaStr

Coming from a more technical background, I do like technology driven service businesses and technical infrastructure, and have a keen eye on fintech/crypto, as well as AI driven SaaS platforms and productivity tools. Our current fund is about $380M of which we reserve about half for follow-on investments in our performing companies. #3.

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From Print to Digital: The History of Content Marketing

Lead Fuze

The approach is no different from what a modern-day blog would do – attract readers with engaging content while subtly promoting products or services. ” The advent of electric lighting later made nighttime reading feasible, further increasing demand for printed materials.

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How Understanding Perceptual Sets Can Make You a Better Marketer

ConversionXL

In another study, psychologists presented ten nonsense syllables to observers, five of which were paired with electric shocks. It was observed that the physiological responses to syllables paired with electric shocks were the same when these syllables were reintroduced in the absence of shocks. – April Dunford .

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Fundamentals of Sign Sales Part II

Adaptive Business Services

My background happens to be in the electric sign industry and I will be introducing a series of posts on this site that relate directly to that market. At that meeting, a local developer introduced me to the architect who was in town representing The Home Depot who wanted to open their first store in Idaho.

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In a Supply Chain Crisis, Selling Parts Online May Be Your Next Move

Salesforce

In the case of General Electric, customers were getting frustrated trying to buy wind turbine parts on its outdated system. These businesses are highly profitable when run digitally, plus there’s a major customer service element to getting customers back up and running with equipment quickly. Give customers control with self service.

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10 Reasons We Are Seeing More Unicorn Companies Than Ever Before

Gong.io

Software as a service (SaaS) companies, which represent more than a third of all unicorns , lead the trend. ServiceTitan builds software for field service businesses — HVAC, plumbing, electrical, etc. Field service business software is a pretty specific niche…on a regional level. On a global level, it’s huge.

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“My Obsession To Provide Customer Value,” Christian Mauer

Partners in Excellence

I then studied Electrical Engineering at the Swiss Federal Institute of Technology, specializing to the max. My job was to elaborate the answer to an RFQ for a new type of system providing new data-oriented services to subscribers of phone services over the switched telephone network (a kind of forerunner to the internet).

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