Salesforce

DECEMBER 20, 2024

To improve marketing problem solving, marketers must learn to think like engineers when it comes to AI, formulating precise prompts that make it easier to bring our creative visions and solutions to life. Engineers, on the other hand, use an analytical, structured approach to make things work.

Engineering 69

Engineering A/B testing Campaign Launch 69

Martech

SEPTEMBER 13, 2024

Service Agent replaces chatbots in handling customer service and replaces chatbots. ” Dig deeper: AI and security are the focus of latest Salesforce acquisitions Agentforce is powered by an upgraded version of Salesforce’s Einstein AI called Atlas Reasoning Engine, which is “designed to simulate how humans think and plan.”

Launch 116

Launch Pitch Represent Campaign 116

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. Of products and services. I am responsible for all customer operations.

GTM 80

GTM Engineering Customers Cross-sell 80

Martech

AUGUST 5, 2024

SEO and SEM: Optimize your website and content for search engines to attract organic traffic. Additionally, consider using search engine marketing (SEM) to target specific keywords that potential contacts might be searching for, driving them to your landing pages. Use SEO best practices to improve visibility in search engines.

B2B 122

B2B A/B testing Lead generation Objectives and Key Results 122

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Service Agent , which replaces chatbots in handling customer service. Table of contents What is Agentforce? How does Agentforce work? This is AI for the rest of us.

Launch 127

Launch Represent Engineering CRM 127

Martech

AUGUST 6, 2024

This ruling … presents an opportunity for privacy-first engines (like DuckDuckGo and Brave) to go on the offensive to gain traction, potentially becoming the default options on devices or platforms.” The same goes for Microsoft or Amazon.

Non-Profits 134

Non-Profits Engineering Price Market share 134

Salesforce

NOVEMBER 18, 2024

Financial services firms are bullish on artificial intelligence (AI), and the conversation is shifting from the benefits of an AI strategy to how to implement and realize those benefits while maintaining regulatory compliance and customer trust. How do AI agents in financial services help firms grow business? Let’s dive in.

Service 52

Service Non-Profits Territory Trust 52

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Strategize 129

Strategize User Experience High impact Construction 129

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. Of products and services. I am responsible for all customer operations.

GTM 68

GTM Engineering Customers Cross-sell 68

Search Engine Land

JULY 23, 2024

Digital marketing is a broad term that encompasses many services. Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first.

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

Martech

JANUARY 7, 2025

Note that many of these tactics but not all should be familiar to SEOs who have experience with traditional search engines. LLMs, more than traditional search engines, are host to conversational queries, like How can I protect my business from ransomware attacks? Optimize page speed and mobile performance for enhanced usability.

B2B 112

B2B Engineering Education Trust 112

Martech

AUGUST 15, 2024

Now comes word people really don’t like it in customer service. It provides prompt engineering for marketers and contextualizes brand performance to streamline Language Model Optimization (LMO). Also, 55% said dealing with a chatbot would get them to stop doing business with a company.

Commission 126

Commission Engineering Launch Conversion 126

Heinz Marketing

JULY 22, 2024

The more traffic and backlinks your website receives, the more credible your content is to search engines. While redirects can be important for sending users and search engines to the correct URL, each one adds an HTTP request-response cycle, which increases the website’s loading time.

Angle 108

Angle User Experience Engineering Start-ups 108

Search Engine Land

AUGUST 12, 2024

Follow along and check off each step as you go to create content that both search engines and readers will love. Leaning too heavily on one or the other could impact your share of organic traffic, so a balanced approach is best for optimal search engine results. Here are some tips on writing for people and search engines.

Engineering 115

Engineering Trust Follow-up Niche 115

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. These early bots relied on pre-programmed scripts to simulate conversation, automating basic customer service tasks and handling routine inquiries. What once seemed like cutting-edge solutions have now lost their edge.

E-commerce 129

E-commerce Engineering Technology Technology 129

ClickFunnels

JUNE 3, 2025

Defined Buyer Profiles The first step in attracting customers to any business or service is to define your target audience. Search engine optimization (SEO). Most visitors still come through search engines, so showing up where people are already looking gives your funnel a strong, steady start. Email Campaigns 5.

Trust 130

Trust Follow-up Campaign Sales 130

Martech

AUGUST 1, 2024

When that draft is done you can run it through AI which can spot spelling and grammatical problems, format it and be ready for your email service provider. Performance: Engineered for power and accuracy to elevate your game. Performance: Engineered for power and accuracy to elevate your game. Who doesn’t need more of that?

Campaign 133

Campaign Launch Gaming Sports 133

Search Engine Land

AUGUST 6, 2024

” “Google’s response to the ruling is amusing but they have a point – they have made the best search engine and nothing else has come close for decades.” I’m not sure what the outcome is, but to break up an existing monopoly the only option surely is to split it into separate companies?”

Legal 119

Legal Advertising/ Marketing Engineering Market share 119

Salesforce

DECEMBER 18, 2024

B2B (Business-to-Business) customer service is complex, involving multiple relationship layers, big transactions, and specific support needs that need extra attention. Our research shows that 88% of customers are more likely to buy again with good service, emphasizing the importance of getting it right every time. What are AI agents?

Service 52

Service B2B Customers Trust 52

ClickFunnels

MAY 6, 2025

Your sales funnel is more than a marketing tool—it’s your business growth engine. A video sales letter funnel (VSL) uses long-form video to sell products or services. Memberships Membership funnels are a smart way to attract people to paid subscription services or members-only sites. Surveys Ask more. Learn more. Sell smarter.

Growth 130

Growth Strategize Sales Contact 130

Heinz Marketing

JUNE 26, 2025

Whitespace Mapping: Your Hidden Revenue Engine Once you’ve identified expansion-worthy accounts, you need to map their whitespace.

GTM 92

GTM Cross-sell Referrals Pipeline 92

Salesforce

JULY 18, 2024

With AI assistants now automating customer service , writing scripts, and balancing budgets, the business uses of generative AI seem endless. The software acts as both an omnichannel digital marketing platform and a personalization engine. How MOL Group went digital to become their customers’ number one travel companion.

A/B testing 98

A/B testing Retail CRM Consult 98

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Education 131

Education Commission Engineering Technology 131

Martech

JULY 11, 2024

You might want to hold off on using AI for customer service: 64% of customers don’t want companies to replace people with bots, according to Gartner. More than half (53%) would consider switching to a competitor if they found out a company used AI for customer service. They’re serious about this, too.

SQL 102

SQL Campaign Launch Retail 102

Salesforce

OCTOBER 29, 2024

The engineering complexity, infrastructure requirements, and continuous tuning required make this effort overwhelming for most enterprises. For example, consider a financial services company that needs to provide up-to-date loan risk assessments. The result? This is risky for you. It probably shouldn’t be a surprise.

Government 145

Government Engineering Territory Technology 145

Search Engine Land

OCTOBER 2, 2024

However, Amazon’s advertising ecosystem has expanded significantly, now offering options for service and local businesses that don’t sell physical products on the Amazon marketplace. Most of the search engine result pages on Amazon are now dominated by ads. Sponsored Display for all businesses offers a lead form option.

Customers 103

Customers Sell Campaign Engineering 103

Search Engine Land

JULY 23, 2024

Google remains the leading search engine. Source: Statista Other search engines. Overall, search engine satisfaction remained unchanged from last year, with an ASCI score of 80. In an unrelated survey, Americans said they were frustrated that they are spending more time searching for services online today than five years ago.

Engineering 80

Engineering Contact Service Customers 80

Search Engine Land

OCTOBER 3, 2024

A Google spokesperson clarified to Search Engine Land what types of queries will trigger AI Overview ads – and where: “If a user’s question has a commercial angle – meaning it’s something where a product or service could be relevant – then an ad may appear above, below or within the response. ” No new reporting.

Launch 114

Launch Angle Engineering Campaign 114

Search Engine Land

SEPTEMBER 19, 2024

They indicate how your website performs and how search engines like Google view and rank your website. Understanding HTTP status codes When a browser or search engine bot (aka a “client”) encounters your website, the server responds with an HTTP status code, each with its own special meaning.

Engineering 97

Engineering Clients Legal Negotiate 97

Martech

JULY 26, 2024

Below is a (selection of) the correlations of martech used in the banking and financial services industry. Ecommerce platforms handle both web and mobile app banking services. Negative satisfiers These are essential tools, but they can be over-engineered and lead to over-investment.

Pharmaceutical 115

Pharmaceutical CRM B2C Technology 115

Martech

DECEMBER 3, 2024

These tools, powered by generative AI engines from OpenAI, Google, Anthropic, Meta and others, offer complementary solutions rather than direct competition. It is replacing Salesforce and Workday with its own custom CRM and HCM applications using AI and composable cloud services. Would you go all DIY?

CRM 129

CRM Technology Technology Engineering 129

Search Engine Land

SEPTEMBER 9, 2024

Let me re-introduce you to YouTube While everybody knows YouTube, many forget that it is one of the largest search engines and also among the top social media platforms worldwide. S earch engine optimization. Search engine optimization Use relevant keywords naturally throughout the description. E ngage with calls to action.

Click Through Rate 98

Click Through Rate Engineering Trust Follow-up 98

SaaStr

APRIL 9, 2025

Professional Services is $700 Million, or About 8% of Revenue Workday like Salesforce needs to do a ton of services to get deployments going, but they mostly outsource is to third parties. Wow, what an engine at Workday. And a few other interesting learnings: #6. Growing 15% at $9 Billion, but with a backlog growing almost 20%.

Profit margin 112

Profit margin Non-Profits B2B CRM 112

Martech

DECEMBER 20, 2024

Enhancements to the Atlas Reasoning Engine. These agents can do things like lead nurturing, sales coaching, and scheduling service engagements among other functions. Among its new features, four stand out: The library of pre-built skills and workflow integrations for rapid customization. The ability to deploy Agentforce in Slack.

CRM 107

CRM Engineering Clients Represent 107

Salesforce

SEPTEMBER 16, 2024

Whether that’s helping sales reps nurture leads, brainstorming campaign ideas for product marketers, or deflecting customer service calls, these purpose-built agents are focused on one specific job, and doing it exceedingly well. Trying to get an LLM to do the same thing would involve a lot of prompting and engineering work,” said Asseo.

Healthcare 116

Healthcare Appointment Retail Campaign 116

Search Engine Land

AUGUST 1, 2024

This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior. Today’s landscape of search engine tools powered by AI For many SEOs, Google remains the loudest voice in the room.

CTR 88

CTR Click Through Rate Engineering Legal 88

Search Engine Land

OCTOBER 3, 2024

But it doesn’t actually explicitly share the services I offer. Clearscope states they determine your content grade by: “…scrap[ing] the top-ranking content on the search engine results page (SERP) and calculat[ing] the importance of each term by how much the keyword appears in the competitors’ articles.”

Intrinsic 116

Intrinsic Engineering Consult Process 116