Martech

JULY 24, 2024

The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Local brands for this year’s Paris games are only 37% of sponsorships, according to sports and entertainment intelligence company SponsorUnited. In the U.S., What does this mean for marketers?

Sports 117

Sports Gambling Entertainment Hospitality 117

Martech

AUGUST 15, 2024

Marketing adds value by telling meaningful stories that give credibility and inspire action,” said Frank Mesa, General Manager of Sports & Entertainment at Microsoft. “Perception is everything. Marketing provides content that educates and equips teams with key talking points to drive client conversations.

Growth 121

Growth Entertainment Sports Strategize 121

The Advantexe Advisor

NOVEMBER 26, 2024

Thanksgiving is a significant driver of the economy, carrying a major impact across food, entertainment, travel, and retail. But Thanksgiving’s influence goes well beyond the dinner table and gathering with friends and family. According to data from Statista, the period from Thanksgiving to Christmas is a significant time for U.S.

Retail 111

Retail Drivers/motivators Entertainment Sales 111

Martech

AUGUST 5, 2024

Companies have been paying for characters to use their products since radio was the entertainment source. I got a new pair of sunglasses at a good price, and Costco got my money. Product placement Product placement isn’t a new marketing strategy. Sometimes it is subtle, while other times, it is obvious or clunky.

Product 127

Product Entertainment Price Strategize 127

Martech

NOVEMBER 4, 2024

They want to be engaged and entertained. They expect digital-first and mobile-first communications. They have scant patience for salespeople. They’d rather buy the way they buy from Amazon. They want video.

B2C 134

B2C B2B Drivers/motivators Entertainment 134

Martech

DECEMBER 4, 2024

As Yolanda Zaw of LinkedIn writes , B2B influencers are “not here to entertain with viral dance routines or trendy challenges. What’s important is partnering with an influencer who successfully reaches the much more niche audience a B2B brand is hoping to engage and convert. 6 things to look for.

B2B 120

B2B B2C Entertainment Niche 120

Search Engine Land

JULY 15, 2024

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. Red Bull does a great job with entertaining content marketing by aligning themselves with lots of high-octane sports.

Entertainment 98

Entertainment Promote Non-Profits Engineering 98

Search Engine Land

AUGUST 13, 2024

AI Overviews no longer appear for the travel and entertainment queries BrightEdge is tracking using its Generative Parser. Google is continuing to test and refine formats, citations and the amount of real estate AI Overviews occupy in the search results. AI Overviews also no occupy 12.5% less vertical space in Google’s search results.

Real Estate 106

Real Estate Healthcare Electricity Entertainment 106

Veloxy

MAY 25, 2021

6: Entertainment and Activities. One great incentive that a lot of sales reps love is entertainment. You could offer tickets to a big game, front row seats to a cool concert, or even a romantic dinner for two as entertainment-based rewards. Do that and you’ll have built yourself a loyal and motivated work force.

Drivers/motivators 299

Drivers/motivators Extrinsic Intrinsic Non-Profits 299

Salesforce

AUGUST 29, 2024

They’re checking LinkedIn, but also scrolling through Facebook, Instagram, and TikTok for entertainment. Your target audience scrolls through social media just like the rest of us, looking to be entertained. Just because you work for a B2B company doesn’t mean your social media presence has to be dry and super formal.

B2B 109

B2B Legal Entertainment Follow-up 109

Search Engine Land

AUGUST 21, 2024

Another buyer said a large entertainment brand eventually convinced Google to let them upload their own first-party data on teens to target on YouTube, despite the platform’s policies. One ad buyer said a Google rep suggested targeting 16+ year olds with “disposable income,” again by using the unknown category.

Entertainment 82

Entertainment Legal Represent Presentation 82

Martech

FEBRUARY 3, 2025

Advertisers leverage this by creating memorable, entertaining commercials that often become part of the cultural conversation. Effectiveness of Super Bowl ads Conventional wisdom suggests Super Bowl ads are highly effective for increasing brand awareness and driving sales.

Entertainment 114

Entertainment Price Gaming Campaign 114

Martech

SEPTEMBER 19, 2024

In this always-on omnichannel environment, It’s easier for consumers to jump in and out of the purchase funnel, so it’s important for brands to always be entertaining and helpful when they have a customer’s attention, O’Reilly explained. It remains important that we root ourselves in how people feel when they experience our brands.”

Retail 117

Retail Networking Entertainment Campaign 117

Sales Pop!

OCTOBER 10, 2022

Entertaining memes are always a good choice whether you want to sell something or just connect with your audience, as they blur the borders between brand and customers, creating a sense of friendship. Make sure you use Facebook to interact, entertain, and listen to your audience’s feedback. Summing up.

Entertainment 242

Entertainment Campaign Service Trust 242

Martech

SEPTEMBER 27, 2024

Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence platform SponsorUnited.

Sports 70

Sports Entertainment Retail Follow-up 70

Iannarino

MARCH 2, 2023

These salespeople can safely remove opportunities from their sales funnel , as soon as they realize their qualified lead will not entertain a second meeting. Salespeople who don't recognize there are pain points around buying lose opportunities, even if they understand the prospective client's financial pain points.

B2B 286

B2B Contact Clients Entertainment 286

A Sales Guy

AUGUST 27, 2020

Our goal was to make Gap Selling Online Training fun, engaging, powerful and entertaining. Each participants journey is there own as the training adjusts and offers different experiences based on each salespersons own experiences and engagement. And I think we did that.

Entertainment 168

Entertainment Sales Gaming Sell 168

Search Engine Land

AUGUST 8, 2024

With views and engagement climbing, consumers rely on video for information, not just entertainment. Users are consuming more video than ever, with 92% watching videos each week, according to Statista. Among the highest-consumed video categories are: Tutorials or how-tos. Educational content. Product reviews.

Objectives and Key Results 89

Objectives and Key Results Education Entertainment Campaign 89

Martech

DECEMBER 17, 2021

Of course, live entertainment and air travel are two industries closely watching the latest news on the Omicron variant. Or you can introduce a wider range of price options, and put your customer in the driver’s seat. We’ve also kept a close watch on how marketers are responding in our Events Participation Index.

Price 129

Price Entertainment Service Closing 129

Understanding the Sales Force

MARCH 16, 2025

The truth is that even the most media-rich, entertaining, engaging, memorable sales training can’t come close to holding people’s attention when compared to a series like “24.”

Growth 90

Growth Sales Entertainment Quota 90

Search Engine Land

FEBRUARY 21, 2024

Inspired by Pinterest trends, Deliciously Entertaining is a six part cooking series that will premiere on the Tastemade streaming channel on February 23. In celebration of the season finale on June 21, Deliciously Entertaining will premiere on Amazon Live for a special “shop the show” companion episode. Why video matters.

Launch 123

Launch Entertainment Conversion Product 123

Veloxy

JULY 23, 2023

Praise for the Book Many readers have praised The Wolf of Wall Street for its entertaining and engaging storytelling, with some describing it as a “wild ride” through the world of finance. Written with wit and finesse, Martin Scorsese’s masterpiece makes for a compelling and entertaining read.

Finance 49

Finance Entertainment Drivers/motivators Follow-up 49

Search Engine Land

JULY 23, 2024

Video content : Producing videos to educate, entertain or inform your audience. Backlinks: Monitor the number and quality of external websites linking to your content. What does content marketing include? Blogging : Creating valuable blog content to attract and engage an audience.

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

ClickFunnels

JANUARY 30, 2022

It includes many of the elements used in regular storytelling to inform, entertain, and inspire. Brand storytelling is a narrative which includes both facts and sentiments that help connect customers with your specific brand. It’s a way for you to share your most important values with current and prospective customers.

Entertainment 246

Entertainment Promote Price Product 246

Martech

OCTOBER 30, 2023

Here are some tips to help you get started: Embrace the informal and fun tone: TikTok is all about authenticity and entertainment. Instead, focus on creating content that is engaging, relatable, and entertaining. You’ve built and run very successful TikTok and YouTube video content that is highly engaging and entertaining.

Campaign 111

Campaign Entertainment Niche Angle 111

Sales Pop!

AUGUST 22, 2022

Not only is it an entertaining means to engage your audience, but it can also be used to drive sales and conversions. Video is becoming an increasingly important part of social media marketing.

Entertainment 221

Entertainment Sales Trust Education 221

Force Management

JUNE 8, 2022

Mike McSally, an accomplished talent leader with 30+ years in the business, shares his insight on the Great Resignation, highlighting that nearly, “8 out of 10 people that are gainfully employed today are willing to entertain a new opportunity.”. Next-level leaders are finding ways to differentiate their approach to talent management.

Entertainment 129

Entertainment Sales Process 129

Understanding the Sales Force

JANUARY 28, 2021

I hope this is one of my more entertaining articles, although most of the enjoyment will come from the links within. Each year around this time I start thinking about Baseball because I miss it so much. Baseball Hall of Famer Hank Aaron just passed away becoming the 9th baseball HOFer to pass in the last 12 months.

Sell 140

Sell Entertainment Gaming Meeting 140

Sales Pop!

NOVEMBER 23, 2021

Not everyone, but a large majority, will entertain a recap of everything you previously spoke about and why the rejection is yours. It may sound quite bold to ask those questions immediately after being declined, but on the other hand, it demonstrates you have leadership potential.

Appointment 186

Appointment Entertainment Education Follow-up 186

Sales Pop!

NOVEMBER 8, 2021

The TV has given us a lot of entertaining movies and nail-biting games to see over the years, and this is all the more fulfilling with some family and friends coming over to your homes. These features are enough to entertain quite a group of people. Please don’t misunderstand that people should neglect their TVs because they shouldn’t.

Entertainment 130

Entertainment Gaming Technology Technology 130

Sales Gravy

APRIL 24, 2024

His recent book, "Bar Tips," encapsulates these experiences, offering readers a blend of entertaining anecdotes and practical sales advice derived from his time behind the bar. His journey began in the bustling bars of Boston, where he honed skills that would later prove instrumental in his sales career.

Entertainment 111

Entertainment Sales Conversion 111

Martech

APRIL 26, 2024

Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. This opens new possibilities for content that resonates on a personal level.

Entertainment 123

Entertainment Gaming Education Technology 123

Sales Pop!

JULY 26, 2021

They are an easily consumable source of information and entertainment. It can feel like a struggle to keep up. At the moment, video marketing has risen to the top of the tools that are most capable of achieving engagement. They involve formats and content that make them shareable across social media spaces.

Promote 212

Promote Entertainment Campaign Sales 212

Martech

AUGUST 4, 2022

Using email for profitability and entertainment. Cherry Bombe has two main goals when they send out emails — to be profitable and to entertain their members. An entertaining email is an email that gets read and shared. Said Diamond, “I want to entertain people, you know, I want to make people smile when they get this email.

Customers 117

Customers Entertainment Launch Drivers/motivators 117

The Advantexe Advisor

OCTOBER 19, 2023

Think about it for a moment… The National Football League (NFL) is one of the most important and prestigious assets in the entertainment industry and for that matter, the world. Its fanbase is one of the most desirable to advertisers and their buying power is immense.

Entertainment 119

Entertainment 119

Veloxy

DECEMBER 7, 2022

Selecting an AI sales assistant program that provides entertaining, transactional, and conversational chatbots expands the opportunities for your business to engage with its customers even further. Utilizing chatbots to provide your customers with support ensures that help is always available and enhances the customer experience.

Sales 246

Sales Entertainment Pipeline Follow-up 246

Cerebral Selling

DECEMBER 20, 2021

For example, if your service costs $125 per user per month, you might be tempted to offer (or entertain your customer’s offer of) a 15% discount, which would be an $18.25 A great way to do this is often to negotiate with hard dollar discounts rather than percentages. concession.

Negotiate 192

Negotiate Entertainment Represent Price 192