Martech

AUGUST 15, 2024

Marketing adds value by telling meaningful stories that give credibility and inspire action,” said Frank Mesa, General Manager of Sports & Entertainment at Microsoft. “Perception is everything. Marketing provides content that educates and equips teams with key talking points to drive client conversations.

Growth 124

Growth Entertainment Sports Strategize 124

Martech

OCTOBER 18, 2024

I asked for feedback on the FABs my custom “marketing strategist” GPT and I had created for a campaign marketing a mail-order barbeque sampler that serves eight for holiday entertaining. Sarah liked most of them — but she had four suggestions for improvement. Some of her feedback was not helpful.

Entertainment 135

Entertainment A/B testing Campaign Start-ups 135

The Advantexe Advisor

NOVEMBER 26, 2024

Thanksgiving is a significant driver of the economy, carrying a major impact across food, entertainment, travel, and retail. But Thanksgiving’s influence goes well beyond the dinner table and gathering with friends and family. According to data from Statista, the period from Thanksgiving to Christmas is a significant time for U.S.

Retail 111

Retail Drivers/motivators Entertainment Sales 111

Martech

AUGUST 5, 2024

Companies have been paying for characters to use their products since radio was the entertainment source. I got a new pair of sunglasses at a good price, and Costco got my money. Product placement Product placement isn’t a new marketing strategy. Sometimes it is subtle, while other times, it is obvious or clunky.

Product 129

Product Entertainment Price Strategize 129

Martech

DECEMBER 4, 2024

As Yolanda Zaw of LinkedIn writes , B2B influencers are “not here to entertain with viral dance routines or trendy challenges. What’s important is partnering with an influencer who successfully reaches the much more niche audience a B2B brand is hoping to engage and convert. 6 things to look for.

B2B 122

B2B B2C Entertainment Niche 122

Martech

JULY 1, 2025

They also guide leads down the sales funnel in an easygoing, organic and entertaining way. Let the games begin Thanks to the miracle of marketing science, you can turn any email into a ride at the fair. These innovations help you better understand your customers and refine your offering.

A/B testing 119

A/B testing Gaming Entertainment Legal 119

Martech

NOVEMBER 4, 2024

They want to be engaged and entertained. They expect digital-first and mobile-first communications. They have scant patience for salespeople. They’d rather buy the way they buy from Amazon. They want video.

B2C 135

B2C B2B Drivers/motivators Entertainment 135

Search Engine Land

JULY 15, 2024

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. Red Bull does a great job with entertaining content marketing by aligning themselves with lots of high-octane sports.

Entertainment 98

Entertainment Promote Non-Profits Engineering 98

Martech

JUNE 11, 2025

Entertainment (5%). There is also a wide variance in age-related behaviors, such as shopping on Valentine’s Day, which is nearly double for younger shoppers (ages 18-34), and these shoppers’ tendency to buy more around major entertainment events. Sales or discounts (23%). Celebrations (20%). Gathering together (17%).

Entertainment 108

Entertainment Retail Drivers/motivators Campaign 108

Search Engine Land

AUGUST 13, 2024

AI Overviews no longer appear for the travel and entertainment queries BrightEdge is tracking using its Generative Parser. Google is continuing to test and refine formats, citations and the amount of real estate AI Overviews occupy in the search results. AI Overviews also no occupy 12.5% less vertical space in Google’s search results.

Real Estate 106

Real Estate Healthcare Electricity Entertainment 106

Veloxy

MAY 25, 2021

6: Entertainment and Activities. One great incentive that a lot of sales reps love is entertainment. You could offer tickets to a big game, front row seats to a cool concert, or even a romantic dinner for two as entertainment-based rewards. Do that and you’ll have built yourself a loyal and motivated work force.

Drivers/motivators 299

Drivers/motivators Extrinsic Intrinsic Non-Profits 299

Sales Pop!

DECEMBER 17, 2024

Progressive improvements in user-friendly digital platforms have shifted media consumption habits; people simultaneously create and receive real-time news, diverse personalized entertainment, and interactive content on a cheaper and larger scale digitally, which traditional media could not offer.

Negotiate 130

Negotiate Entertainment B2C Niche 130

Martech

DECEMBER 18, 2024

Focus on entertaining them with authentic content and steer clear of heavy-handed advertising. Use video to your advantage Gen Z appreciates video content for just about everything from education to consumer reviews, news, entertainment and more. Those that do are likely to achieve better brand awareness and recall.

Entertainment 108

Entertainment Manufacturing B2B Education 108

Salesforce

AUGUST 29, 2024

They’re checking LinkedIn, but also scrolling through Facebook, Instagram, and TikTok for entertainment. Your target audience scrolls through social media just like the rest of us, looking to be entertained. Just because you work for a B2B company doesn’t mean your social media presence has to be dry and super formal.

B2B 109

B2B Legal Entertainment Follow-up 109

Search Engine Land

AUGUST 21, 2024

Another buyer said a large entertainment brand eventually convinced Google to let them upload their own first-party data on teens to target on YouTube, despite the platform’s policies. One ad buyer said a Google rep suggested targeting 16+ year olds with “disposable income,” again by using the unknown category.

Entertainment 82

Entertainment Legal Represent Presentation 82

Martech

FEBRUARY 3, 2025

Advertisers leverage this by creating memorable, entertaining commercials that often become part of the cultural conversation. Effectiveness of Super Bowl ads Conventional wisdom suggests Super Bowl ads are highly effective for increasing brand awareness and driving sales.

Entertainment 117

Entertainment Price Gaming Campaign 117

Martech

SEPTEMBER 19, 2024

In this always-on omnichannel environment, It’s easier for consumers to jump in and out of the purchase funnel, so it’s important for brands to always be entertaining and helpful when they have a customer’s attention, O’Reilly explained. It remains important that we root ourselves in how people feel when they experience our brands.”

Retail 120

Retail Networking Entertainment Campaign 120

Sales Pop!

OCTOBER 10, 2022

Entertaining memes are always a good choice whether you want to sell something or just connect with your audience, as they blur the borders between brand and customers, creating a sense of friendship. Make sure you use Facebook to interact, entertain, and listen to your audience’s feedback. Summing up.

Entertainment 246

Entertainment Campaign Service Trust 246

Martech

JANUARY 3, 2025

While many predict a return to a cable-like bundling model, younger generations are driving more flexible, app-based consumption habits, said Julie Clark, SVP, media and entertainment for TransUnion. Emerging opportunities with FAST channels like Tubi will play a crucial role in reaching consumers in more dynamic ways.

Sports 119

Sports Appointment Entertainment Gaming 119

Martech

SEPTEMBER 27, 2024

Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence platform SponsorUnited.

Sports 73

Sports Entertainment Retail Follow-up 73

Martech

JULY 16, 2024

It could also be described as an entertaining, gamified route to collecting zero-party data. Embed codes are available to drop them into web content too. It’s a path to creating brand advocates and ultimately to driving more revenue. What kind of cat are you?

Customers 110

Customers Sports Hospitality CRM 110

Iannarino

MARCH 2, 2023

These salespeople can safely remove opportunities from their sales funnel , as soon as they realize their qualified lead will not entertain a second meeting. Salespeople who don't recognize there are pain points around buying lose opportunities, even if they understand the prospective client's financial pain points.

B2B 286

B2B Contact Clients Entertainment 286

A Sales Guy

AUGUST 27, 2020

Our goal was to make Gap Selling Online Training fun, engaging, powerful and entertaining. Each participants journey is there own as the training adjusts and offers different experiences based on each salespersons own experiences and engagement. And I think we did that.

Entertainment 168

Entertainment Sales Gaming Sell 168

Sales Gravy

JULY 8, 2025

You're competing with Netflix, YouTube, TikTok, and every other form of entertainment for your prospects' eyeballs. You're competing with Netflix, YouTube, TikTok, and every other form of entertainment for your prospects' eyeballs. Think about it this way: You're not just competing with other sales professionals for attention.

Referrals 54

Referrals Real Estate Relationship building Appointment 54

Salesforce

JUNE 19, 2025

By processing campaign details and identifying relevant products, it reduces the time it takes to create proposals from days or weeks to just minutes, boosting productivity and enhancing sales velocity.

Entertainment 52

Entertainment Pitch Campaign CRM 52

Search Engine Land

AUGUST 8, 2024

With views and engagement climbing, consumers rely on video for information, not just entertainment. Users are consuming more video than ever, with 92% watching videos each week, according to Statista. Among the highest-consumed video categories are: Tutorials or how-tos. Educational content. Product reviews.

Objectives and Key Results 89

Objectives and Key Results Education Entertainment Campaign 89

Martech

JANUARY 14, 2025

AI is transforming the creative process, with consumers split on its impact some embracing it, others spotting flaws, said Julie Clark, SVP, media and entertainment at TransUnion. As we head into 2025, marketers will face pressure to adopt and experiment with AI, but its success depends on a solid data foundation.

Negotiate 129

Negotiate Advertising/ Marketing Cross-sell Technology 129

Sales Pop!

NOVEMBER 23, 2021

Not everyone, but a large majority, will entertain a recap of everything you previously spoke about and why the rejection is yours. It may sound quite bold to ask those questions immediately after being declined, but on the other hand, it demonstrates you have leadership potential.

Appointment 228

Appointment Entertainment Education Follow-up 228

Martech

JANUARY 3, 2025

Focus on high-impact areas: Discounted food and beverage rates, complimentary airport transfers, entertainment choices and internet bandwidth deals. However, leading user conferences often invest a third of the budget or more in production. . Savings here can be redirected to enhance content capture and production quality.

Entertainment 122

Entertainment Negotiate Contract Strategize 122

Understanding the Sales Force

MARCH 16, 2025

The truth is that even the most media-rich, entertaining, engaging, memorable sales training can’t come close to holding people’s attention when compared to a series like “24.”

Growth 93

Growth Sales Entertainment Quota 93

Martech

DECEMBER 17, 2021

Of course, live entertainment and air travel are two industries closely watching the latest news on the Omicron variant. Or you can introduce a wider range of price options, and put your customer in the driver’s seat. We’ve also kept a close watch on how marketers are responding in our Events Participation Index.

Price 131

Price Entertainment Service Closing 131

Force Management

AUGUST 12, 2020

They’re investing what would be travel and entertainment budgets into strategic sales training engagements they can launch virtually, with the goal of enabling their sales teams to be able to execute against the company’s overall strategic goals.

Entertainment 146

Entertainment Strategize Launch Sales 146

Force Management

JUNE 8, 2022

Mike McSally, an accomplished talent leader with 30+ years in the business, shares his insight on the Great Resignation, highlighting that nearly, “8 out of 10 people that are gainfully employed today are willing to entertain a new opportunity.”. Next-level leaders are finding ways to differentiate their approach to talent management.

Entertainment 147

Entertainment Sales Process 147

Search Engine Land

FEBRUARY 21, 2024

Inspired by Pinterest trends, Deliciously Entertaining is a six part cooking series that will premiere on the Tastemade streaming channel on February 23. In celebration of the season finale on June 21, Deliciously Entertaining will premiere on Amazon Live for a special “shop the show” companion episode. Why video matters.

Launch 123

Launch Entertainment Conversion Product 123

Sales Pop!

AUGUST 22, 2022

Not only is it an entertaining means to engage your audience, but it can also be used to drive sales and conversions. Video is becoming an increasingly important part of social media marketing.

Entertainment 244

Entertainment Sales Trust Education 244

Sales Pop!

JULY 26, 2021

They are an easily consumable source of information and entertainment. It can feel like a struggle to keep up. At the moment, video marketing has risen to the top of the tools that are most capable of achieving engagement. They involve formats and content that make them shareable across social media spaces.

Promote 242

Promote Entertainment Campaign Sales 242

Veloxy

JULY 23, 2023

Praise for the Book Many readers have praised The Wolf of Wall Street for its entertaining and engaging storytelling, with some describing it as a “wild ride” through the world of finance. Written with wit and finesse, Martin Scorsese’s masterpiece makes for a compelling and entertaining read.

Finance 49

Finance Entertainment Drivers/motivators Follow-up 49