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How AI-generated images could redefine product placement

Martech

Product placement Product placement isn’t a new marketing strategy. Companies have been paying for characters to use their products since radio was the entertainment source. I’m not sure if product placement in AI-generated images is a fantasy or a nightmare, but it is an opportunity.

Product 128
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Google AI Overviews only show for 7% of queries, a new low

Search Engine Land

This trend or less visibility for AI-generated answers started in mid-April, when the number of Google Search results without SGE jumped to 65% , up from 25%. Here’s a screenshot showing the drop: Education, entertainment, ecommerce. For entertainment queries, AI Overviews fell from 14% to nearly 0%. Search query patterns.

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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Local brands for this year’s Paris games are only 37% of sponsorships, according to sports and entertainment intelligence company SponsorUnited. In the U.S., What does this mean for marketers?

Sports 118
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B2B Social Media Marketing: How To Build a Strategy That Works

Salesforce

They’re checking LinkedIn, but also scrolling through Facebook, Instagram, and TikTok for entertainment. Even though you’re trying to speak more to executives and decision-makers instead of the general public, you don’t always need to take a buttoned-up approach to your social marketing. Does your company have a blog?

B2B 109
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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Social media platforms are then explored for additional information about the company, products, services and reviews. Let’s break down and understand the following: What does digital marketing include? Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads.

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New brands burst into celebrity influencer space

Martech

Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence platform SponsorUnited. Almost 40% of the brands new to the space fell into three categories: Consumer products. Food products. Which new brands?

Sports 72
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Content marketing and SEO: Creating an integrated SEO plan

Search Engine Land

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.” What is content marketing?