Remove Entertainment Remove Follow-up Remove Up-sell
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Why B2B marketing must adopt B2C tactics

Martech

They want to be engaged and entertained. Another driver of this trend is agencies, who are thrilled at the chance to ramp up their creative output and inject some emotion into business messaging for a change. Maintain your authenticity and transparency Buyers know what’s up. Don’t create faked-up content, either.

B2C 135
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6 things to look for in a B2B influencer

Martech

As Yolanda Zaw of LinkedIn writes , B2B influencers are “not here to entertain with viral dance routines or trendy challenges. This goes just beyond having followers — although reach is important. If you’re selling CDPs, do you really care if the influencer also writes fluently about CRMs or AI? Authenticity (36%).

B2B 121
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Content marketing and SEO: Creating an integrated SEO plan

Search Engine Land

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.” What is content marketing?

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From Data to Delight: Why Hyper-Personalization Is the Future of Business

Salesforce

Abandoned cart recovery rates: Are personalized follow-ups converting cart abandoners? Track click-through rates (CTR), time spent on tailored content, and interactions with dynamic features like recommendations. Build Your First Agent with Agentforce Create an Agentforce Service Agent to assist with recommendations and bookings.

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How AI Agents Can Enhance Your Media Operations

Salesforce

For ad sales, the daily grind includes manually sifting through a sea of leads to find truly valuable prospects, followed by the time-consuming task of crafting customized proposals and optimizing pricing. Subscribers receive faster, more personalized support, freeing care teams up to focus on complex issues.

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How to Make Brands and Influence People

Sales Pop!

Internet growth and its accessibility, as well as innovation expansion, have made it more convenient for people to create, distribute, and sell content digitally. How are creators shaking things up and giving brands a new game plan? This strategy also comes with comparatively low risk and cost to switch up if needed.

Negotiate 130
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I tested 5 AI cold email generators, here’s what I found

Hubspot

Part of my role was to generate sign-ups for apprenticeships and short courses from local businesses across different sectors. While some nuance is involved, I think using an AI cold email generator for the following scenarios would work best. We were just reaching out to anyone really and saying sign up, usual hook.