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How Sony Interactive Entertainment built a winning marketing data strategy

Martech

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. “At Sony Interactive Entertainment we were obviously working very diligently for the highly anticipated PS5 launch.”

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The latest AI-powered martech news and releases

Martech

Users can access a pre-built tool library for tasks like webpage analysis, presentation creation and keyword research. PubMatic launched an updated buyer platform powered by generative AI. Algolia launched Smart Groups, which let merchandisers and content managers control product and content presentation in search and category pages.

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Need an Expert for Your Next Panel, Presentation, or Podcast? Here Are Over 530 of the Top Female Sales Practitioners

Sales Hacker

When it comes time to book a speaker for your next panel, presentation, or podcast there’s a lot to consider. Fortunately, more organizers than ever before are consciously seeking out female sales experts for panels, presentations, and podcasts. Emcee and Entertainer. Shemaroo Entertainment Ltd. Launch Consulting Group.

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Top 5 XR and AI marketing trends in 2023

Martech

The most inspiring session at the AWE this year was about scaling this type of personalized learning and was presented by Monica Ares, head of immersive learning at Meta. You can watch her entire presentation on AWE’s YouTube channel ; it’s not to be missed. has launched.

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Everything Marketers Need to Know About Instagram Reels

Hubspot

While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch. Both networks have solid benefits and entertainment factors. Why Instagram Launched Reels. But, late this summer, as countries including the U.S.

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26 TIkTok Stats to Know in 2020

Hubspot

Since launching in early 2018 , TikTok's been covered by seemingly every major news publication and racked up millions of downloads globally. As of late October 2019, TikTok was the Top Free App in the Entertainment section of the Apple App Store. If you feel like the app TikTok came out of nowhere, you're not wrong. Apple App Store ).

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How Vevo used original content and nostalgia to bridge the pandemic video shortfall

Martech

Vevo was created in 2009 through a partnership between two of the world’s largest record companies, Sony Entertainment and Universal Music Group. Earlier this year, Vevo launched Vevo Rewind which facilitates alignment of ads against music from specific decades — another way of targeting audiences by generation. “Always on.