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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Social media platforms are then explored for additional information about the company, products, services and reviews. Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads. Video content : Producing videos to educate, entertain or inform your audience.

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B2B Social Media Marketing: How To Build a Strategy That Works

Salesforce

They’re checking LinkedIn, but also scrolling through Facebook, Instagram, and TikTok for entertainment. You have to provide content that’s informative and educational and positions your product appropriately for the right buyers, but they are still people scrolling through the feed. This doesn’t always have to be about your products.

B2B 109
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New brands burst into celebrity influencer space

Martech

Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence platform SponsorUnited. Almost 40% of the brands new to the space fell into three categories: Consumer products. Food products. Which new brands?

Sports 73
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CTV takeover: 2025 predictions

Martech

Consolidation of top shows and differentiation through FAST As legacy giants in the industry divest from traditional cable networks, well see a consolidation in how consumers access premium CTV content, said Aaron Grote, VP of digital products for digital marketing agency Stirista.

Sports 119
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Top Takeaways From the ’25 Connections Marketing Cloud Keynote

Salesforce

We had a fun and fulfilling two days of learning and networking. Watch the Marketing Cloud keynote on Salesforce+ See the new features in action and hear from Salesforce product leaders about this new era of marketing. Another Connections in the books! It was so great to see and meet many of you in person in Chicago.

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The latest AI-powered martech news and releases

Martech

It includes a redesigned user interface, a persistent Chat feature across products and a new Instructions interface for managing agents. Algolia launched Smart Groups, which let merchandisers and content managers control product and content presentation in search and category pages.

Launch 85
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How blogging builds trust and brand loyalty in the age of AI

Search Engine Land

As audiences evolve and AI changes how we search for products, content becomes crucial for reaching new customers and nurturing existing ones. The way we shop online is changing The latest data from Google shows that roughly 53% of customers conduct online research before purchasing a product or service. That much is obvious.

Trust 114