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Retail media networks evolve with new in-store measurement standards and omnichannel strategies

Martech

Retail media networks (RMNs) are getting new in-store definitions and standards to help reach customers where they are, and where they shop. Dig deeper: How in-store technology will bolster retail media networks Why we care. Without common standards, each network remains its own walled garden. Photo: Chris Wood.

Retail 120
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6 things to look for in a B2B influencer

Martech

As Yolanda Zaw of LinkedIn writes , B2B influencers are “not here to entertain with viral dance routines or trendy challenges. ” Platforms like G2 and TrustRadius may serve to aggregate opinions in the B2B technology space, for example, an influencer puts a face and reputation behind his or her views. 6 things to look for.

B2B 122
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CTV takeover: 2025 predictions

Martech

The CTV space is expanding rapidly, with opportunities to shift from basic app-level targeting to more advanced methods like contextual and emotional targeting based on the tone of the content itself, said Jon Schultz, CMO of programmatic advertising company Viant Technology.

Sports 119
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New brands burst into celebrity influencer space

Martech

Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence platform SponsorUnited.

Sports 73
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45 Emerging Technology Stats to Know in 2020

Hubspot

As a writer who loves covering emerging technology and human being, I'm surrounded by technology. It's safe to say that I'm a big fan of emerging media, technology, and innovation. As an individual, this technology is already impacting my life. As a marketer, I'm curious to see how brands could leverage smart technology.

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The Exciting Era of AI Human Avatars: Unlocking New Possibilities

Sales Pop!

Key events driving these developments include: Deep learning techniques: Increasingly deep neural networks have substantially improved the accuracy and subtlety of interactions made by AI avatars. Motion capture technology: The employment of motion capture systems has allowed the creation of more realistic and smooth avatar movements.

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MarTech’s marketing AI experts to follow

Martech

His experience with many large and medium-sized brands focuses on social and headless commerce, influencer networks, scenario planning, analytics, customer segmentation and other AI-heavy marketing applications. He serves as CEO of Branded Entertainment Network (BEN).