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Human-AI Synergy in Media & Entertainment: The Next Frontier of Personalization

Salesforce

Investment in new technology is the future in the media and entertainment industry, especially considering the swirl of always-escalating customer expectations. That was made abundantly clear in Saleforce’s recent Media & Entertainment Industry Data and AI Trends report. An AI strategy can encompass a vast range of applications.

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How Sony Interactive Entertainment built a winning marketing data strategy

Martech

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. “At Sony Interactive Entertainment we were obviously working very diligently for the highly anticipated PS5 launch.”

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How AI-generated images could redefine product placement

Martech

Companies have been paying for characters to use their products since radio was the entertainment source. It is not a matter of if but when a service will partner with a company to offer a discount in exchange for something. This is another way that AI services can monetize their data. I have tried this with AI-generated images.

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Here’s How Automation Drives Growth for Media and Entertainment Companies

Salesforce

Automation is a huge buzzword in the media and entertainment industry these days, for good reason: media and entertainment companies use it to fuel growth while keeping customers happy. By increasing personalization, reducing costs, improving customer service, and building better reputations. Learn how to wow your customers.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. Explore Cutting-Edge In-Room Technology 📲 From entertainment to keyless entry, see what’s possible for your property with AI-driven smart room features.

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Blue Ocean vs. Red Ocean & the Impact on Your Ability to Win Deals

Iannarino

Blue ocean strategy occurs when a company creates a product or service that has no real sales competition. One of the more popular examples is Cirque du Soleil, which offers a one-of-a-kind entertainment experience.

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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Local brands for this year’s Paris games are only 37% of sponsorships, according to sports and entertainment intelligence company SponsorUnited. In the U.S., What does this mean for marketers?

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