Martech

MARCH 12, 2025

To thrive in this climate, focus on using data analytics, embracing technological efficiency and reimagining what marketing means in an age of economic pressure. Dig deeper: Why smart marketers should front-load spending in 2025 Technology: Your inflation-fighting ally When it comes to battling inflation, automation is your best friend.

Strategic partnership

Salesforce

DECEMBER 2, 2024

When you run a small business or startup, you may feel like you need to be great at sales, marketing, finance, and customer service, right? It offers free courses from top universities around the world, covering everything from entrepreneurship to finance. You’re not alone.

CRM

Martech

SEPTEMBER 4, 2024

What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? Owned content: Webinars and case studies played a key role in driving MQLs to SQLs, especially in the technology and finance industries. Thanks to ChatGPT, I did just that.

SQL

Search Engine Land

SEPTEMBER 12, 2024

Google today announced confidential matching, a new privacy-first solution that lets you securely connect your first-party data for audience targeting and campaign measurement, leveraging confidential computing technology. Why we care. The big picture: Confidential matching is part of Google’s broader commitment to privacy and security.

Launch

Search Engine Land

AUGUST 30, 2024

The future of AI Before we delve into the historical milestones of AI, it’s important to understand where the technology is heading. These systems were widely used in fields such as medicine and finance. AI-powered technologies such as voice assistants (e.g., AI-powered technologies such as voice assistants (e.g.,

Transportation

Martech

NOVEMBER 13, 2024

This underscores a critical insight: from an investor’s standpoint, marketing has the potential to create long-term value akin to infrastructure or technology investments. They face unprecedented demands — juggling complex, multi-channel campaigns, advanced analytics and rapidly evolving technology.

Drivers/motivators

Search Engine Land

AUGUST 15, 2024

Referrals from Google search queries produce less than half of our traffic, and based on our analysis, AI-generated answers are being served on roughly 15% of searches across our categories, with the highest frequency in Health, Technology, and Finance. ” What Ziff Davis is saying.

Click Through Rate

Martech

JANUARY 7, 2025

For example, a rich blog post for a fintech company could be titled What is embedded finance? Optimize for nuanced, contextual responses by addressing multiple facets of a topic in the same piece. Benefits and challenges for SaaS platforms, with subsections for: Benefits for startups. Use cases in real-world scenarios.

B2B

Martech

OCTOBER 31, 2024

This technology enables the company to effectively serve this specific demographic with high-quality vehicles and affordable loans. By combining technology with consumer-centric solutions, our goal is to transform the auto finance experience and set a new standard for expectations in the digital age.

Objectives and Key Results

Heinz Marketing

AUGUST 21, 2024

Navigating Regulatory Compliance As AI technology advances, the regulatory landscape governing its use becomes more complex. Managing these risks is critical in finance, manufacturing, and healthcare industries, where AI-driven decisions can have far-reaching impacts.

B2B

Martech

JANUARY 3, 2025

This can keep departments like HR or finance from needing to hire outside help to create materials because marketing is overloaded. This cross-functional group of key stakeholders will ideally include representatives from legal, data teams, marketing, ethics and technology. If a council doesnt exist, identify potential members.

Government

Martech

AUGUST 19, 2024

Referrals from Google search queries produce less than half of our traffic, and based on our analysis, AI-generated answers are being served on roughly 15% of searches across our categories, with the highest frequency in Health, Technology, and Finance.

Click Through Rate

Salesforce

SEPTEMBER 16, 2024

Instead of it being a sales-led process, you need to involve stakeholders throughout the organization — sales, product, accounting, finance, and legal. The switch is usually transformative, requiring processes and technology across the organization to shift or be redesigned. Learn how Revenue Cloud can help.

Price

Salesforce

MARCH 12, 2025

Technology is becoming more innovative with every passing day. One of the most exciting developments in technology is the rise of autonomous and assistive agents. Algorithmic trading: In finance, autonomous agents can help execute algorithmic trading by analyzing market trends and data.

Represent

Salesforce

JANUARY 9, 2025

So, closing more deals more quickly is a win for everyone sales representatives, sales managers, the finance department, and a company’s leadership. Additionally, sales teams need continuous learning opportunities, such as hearing about the latest trends, sales best practices, market conditions, and technology.

Closing

Martech

SEPTEMBER 20, 2024

Whether you’re in marketing, operations or finance, this webinar will provide valuable insights on improving planning efficiency. If you’re facing challenges managing complex, multi-market plans, join this webinar to learn how Shell Mobility successfully navigated these issues with proven frameworks. Register today.

Finance

SaaStr

OCTOBER 23, 2024

Before BILL, around 2004, he started thinking more about this problem of doing finances with filing cabinets and a lot of pain, the same way it was done 60 years prior. AI Learnings “Fundamental technologies become fundamental, not because of hype,” René says. Customers have a pain point, and a company’s job is to solve it.

Customers

Martech

FEBRUARY 3, 2025

Whatever the problem, they don’t just throw technology at it. The interconnected nature of modern marketing technology complicates decisions. Each solution creates a gravity well, pulling in adjacent technologies. Your best people become technology traffic cops instead of growth drivers (and they hate it).

Finance

Sales Hacker

FEBRUARY 7, 2025

It specializes in creating personalized shopping experiences for customers by leveraging machine learning and AI technologies. As the market matured, the e-signature technology became commoditized, with competitors like PandaDoc and HelloSign offering similar capabilities at lower price points.

Price

Martech

OCTOBER 11, 2024

This is especially important in retail, healthcare and finance industries, where protecting customer information is essential. Instead, you’re layering AI onto edge technology to create hyper-personalized experiences. Security is a big plus, too. And then there’s cost. Processing large amounts of data in the cloud is expensive.

Objectives and Key Results

Hubspot

JUNE 16, 2025

We placed a candidate for a sales role at a fintech company, and the hiring manager told us they would rather train a finance expert in sales than train a great salesperson in finance. Incorporate critical CRM and sales technology proficiencies.

Objectives and Key Results

Martech

APRIL 2, 2025

Imagine your business provides services to help other companies manage their finances and payroll. Helpful tools and resources With the advancements in technology and AI, there are now many resources that can make the audit process more manageable. Let’s consider a couple of examples to clarify.

Objectives and Key Results

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. While the technology itself adds value, the real impact depends on the skills and mindsets of the people using it.

GTM

PandaDoc

OCTOBER 15, 2024

Deal desks can incorporate large teams of relevant stakeholders within sales, finance, product marketing, product management, legal, customer success, and more as needed. PandaDoc helps us work faster and smarter, and the PandaDoc team has gone above and beyond to support our organization’s implementation of proposal technology.

Legal

Highspot

MAY 15, 2025

This results in higher sales growth and improved customer satisfaction Broaden market reach: Partners can often access niche markets through avenues that were previously unavailable to you, like healthcare or finance. Leverage technology to streamline enablement A partner portal is just one option. And simplicity matters.

Healthcare

SaaStr

AUGUST 4, 2025

The Complete Breakdown 📈 Based on analysis of 2,700+ execs with defined variable pay plans: Sales & Revenue Leaders (The Heavy Hitters) 💰 VP of Sales : 100% of base salary SVP of Sales : 100% of base salary Chief Revenue Officer : 85-100% of base salary C-Suite Leadership 👔 Chief Executive Officer : 50-100% of base salary Chief Financial Officer (..)

Finance

Salesforce

NOVEMBER 19, 2024

Importance of competitive pricing in business Types of competitive pricing strategies Pros and cons of competitive pricing Steps to developing a competitive pricing strategy Unify sales, finance, and legal on the #1 AI CRM When sales, finance, and legal are disconnected, the customer feels the pain. Learn how Revenue Cloud can help.

Price

Highspot

JULY 29, 2025

This type of technology is already seeing widespread adoption by mid-sized and enterprise companies alike to automate tasks and reduce error risk for several teams, including GTM. But task automation tools also play a pivotal role in your business.

Go To Market

Highspot

JANUARY 23, 2025

Yet, a rapidly changing landscape of technologies and buyer expectations can outpace professional development and overwhelm even seasoned professionals. McKinsey notes that as intelligent machines take over more physical, repetitive, and basic cognitive tasks, sales reps will need social, emotional, and technological skills to stand out.

Objectives and Key Results

SaaStr

FEBRUARY 7, 2025

With Databricks now one of the largest pre-IPO technology companies, with $10 billion of expected non-dilutive financing and a valuation of $62 billion, Ron’s insights are gold for any revenue leader looking to scale. And we expect our salespeople to understand the technology. We tend to be very technical.

Technical Sales

SaaStr

JUNE 6, 2025

CFOs Are Losing Power to Department Heads (Yes, Really) The Surprise : Department leads now make 24% of final purchase decisions (up from 18%), while CFO influence is declining The Why : Smaller deal sizes mean CFO approval thresholds aren’t triggered as often The Implication : Stop pitching to finance teams first.

Territory

Martech

JUNE 10, 2025

Every jump forward in technology changes the consumer journey — sometimes in subtle ways, other times more dramatically. The stakes are higher in complex sales In high-consideration industries (healthcare, finance, insurance, etc.), Online searches and interactions are changing fast, and ignoring this shift could hurt your brand.

Healthcare

Hubspot

JULY 22, 2024

Or perhaps they‘re finance and banking. These platforms streamline manual tasks so you can spend more time doing something technology can't — researching your prospects, building rapport, and closing deals. Think about who your best customers are (or who you’ve had the most success calling in the past) and look for common attributes.

Cold Call

Highspot

MAY 18, 2025

Industry and vertical: Focus on industries where your solutions have proven results, like technology, healthcare, or financial services. technical specs for IT, ROI analyses for finance). ICP-specific messaging: Tailored narratives that make sense to buyer personas, such as CIOs in healthcare or CFOs in finance.

Healthcare

Hubspot

APRIL 9, 2025

Managing finances and strategy. Khans insight reinforces an important lesson managing partners who stay ahead of industry shifts and technology trends position their businesses for long-term success. An advanced degree like an MBA can further set candidates apart particularly in finance-heavy industries.

Strategize

Martech

JULY 10, 2025

When approached by finance with a big cut, they modeled the time-lagged effects into the next several years, showing what the business would lose with such a move. Finance settled for a lot less. Johnson Controls used causal AI to get an early warning, enabling them to back out of physical commitments and begin to place different bets.

GTM

Highspot

JUNE 19, 2025

. “Featuring a customer in a press release or highlighting their success using your products and services in a blog post or whitepaper can be a powerful way to earn their loyalty,” Forbes Technology Council contributor Yoav Kutner recently wrote. Bring this scorecard to team meetings for discussion and review.

GTM