Iannarino

JULY 21, 2021

the prospective client) what my existing partner was doing for me, and whether or not I was happy with their program and their support. These problems, he concluded, should motivate me to fire my current partner and switch to his company. Do Good Work: Where do you look to find what should be compelling your client to change?

Cold Call 308

Cold Call Cross-sell Gaming Clients 308

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Vendors may be dealing with as many as ten different partner types, from alliance partners, to managed services providers, systems integrators, resellers and more.

B2B 108

B2B Cross-sell Hospitality GTM 108

Sales Hacker

MARCH 8, 2024

Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Partners can facilitate warm intros to their customers so you can move stuck leads through the pipeline. Early-bird tickets expire next week. Efficiency.

GTM 93

GTM Growth Cross-sell Referrals 93

Search Engine Land

JANUARY 18, 2024

The beginning of a new year is always great for refreshing your outlook and resolving to find new ways to drive results in your PPC campaigns. I like to make sure we have at least 2-3 tests going in each platform at a time, not to test for testing’s sake but to find new ways to engage with high-value users.

Campaign 116

Campaign Clients Growth Networking 116

Salesforce

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. For those already well-versed in working with partners, feel free to skip ahead to the sections most helpful to you. Partners who know a specific niche or geographic area can help you expand into those areas.

Manufacturing 111

Manufacturing Retail Territory Sales 111

SaaStr

FEBRUARY 15, 2024

We had a great one last time with Satya Patel, Partner at Homebrew. This week we’re focusing on Hilarie Koplow-McAdams, Venture Partner at NEA! #1. I find that way of framing the value prop helps founders hone their vision for their products. #4. Check that out here. What’s your most recent disclosed investment?

Growth 94

Growth Technique Start-ups Price 94

Search Engine Land

FEBRUARY 22, 2024

Instagram’s Creator Marketplace can help brands find the creators best suited for their campaigns, and also help creators get discovered by brands. Find the Right Match: Go through the recommendations and choose a creator you would like to collaborate with. Why we care. How it works. Partnership ads explained.

Campaign 116

Campaign Launch Start-ups Follow-up 116

SaaStr

FEBRUARY 22, 2024

We had a great one last time with Hilarie Koplow-McAdams, Venture Partner at NEA. This week we’re focusing on Harpinder Singh, Partner @ Innovation Endeavors! #1. When we partner with founders, we do so with intent and a deep understanding of their experience. #6. Check that out here. Why did you do the deal?

Growth 98

Growth Networking Technology Technology 98

Martech

FEBRUARY 13, 2024

Traackr, the international influencer marketing platform, is partnering with Snap Inc. For brands, that means working with individual creators and influencers; and that, in turn, means finding the right ones. The post Traackr partners with Snap to boost influencer relationships appeared first on MarTech. In your inbox.

Campaign 90

Campaign Closing Process 90

Salesforce

APRIL 3, 2024

Explore human-centered design Find solutions that are desirable, feasible, and viable. Its capabilities – including advisor assignment, alert management, and success analytics – received enhancements by the accelerator from Attain Partners, a management and technology consulting firm. The same considerations drove the visual design.

Appointment 104

Appointment UX User Experience Education 104

SaaStr

FEBRUARY 21, 2024

In the new episode, Jason sits down with Drata CMO Sydney Sloan to talk about what’s new at Drata, the role of CMO at Drata vs. Salesloft, partner marketing, customer marketing, and more. They don’t have the bandwidth to support five sub-partners in their category. AWS can’t support 20 partners equally. Who are the key players?

Cross-sell 84

Cross-sell Strategize Campaign Education 84

SaaStr

MARCH 6, 2024

Customer Count Up 8% Year-over-Year to 18,950 It’s hard to find net net customers after $1B ARR. 4 While many tech SMBs are struggling, finding the gems in the SMB base that can grow into large accounts is still critical. You usually have to start here, but as time goes on, you need to bring in partners in most cases. #7.

Contract 88

Contract Engineering B2B Growth 88

Martech

DECEMBER 1, 2023

AWS has announced an expansion to its program to help advertisers and marketers find competent partners with solutions built on AWS. Partners qualify for the program through demostrated technical competency and customer success. Existing partners include some of the biggest players in martech software and consulting.

Consult 80

Consult Technology Technology Service 80

Martech

JANUARY 30, 2024

The driver behind the innovation is the finding that 50% of U.S. The second uses AI to assign trust and reliability scores to media partners. It does this by running an algorithm across millions of data points that represent media partner campaign performance. B2B marketers identify budget constraints as their main challenge.

Launch 99

Launch Drivers/motivators B2B Represent 99

Martech

JULY 12, 2023

The DCR then typically uses advanced algorithms to find matches between participants’ data and then supplements those matched profiles with additional attributes that were not available originally. Their large retail partners, however, do possess transaction data, including purchase date, the amount spent, items bought and so forth.

SQL 90

SQL Government Objectives and Key Results Retail 90

Salesforce

SEPTEMBER 19, 2023

That’s why Salesforce is collaborating with our powerful ecosystem of partners to bring you AI solutions that have clear business applications. Salesforce partners share their thoughts on AI Our most influential partners are ready for the AI revolution. Investing in our people and partners is paramount to success.

Trust 105

Trust CRM Government Technology 105

Partners in Excellence

APRIL 2, 2024

In the rare case where the customer might select another solution, we have developed a relationship and understanding of the customer that enables us to find different and more opportunities with the customer. The post “Start With The End In Mind,” Our Disconnect With Customers… appeared first on Partners in EXCELLENCE.

Customers 112

Customers Closing Presentation Product 112

Martech

APRIL 11, 2024

have partnered to merge EXL’s deep data, AI and industry expertise with Quilt.AI’s AI-powered platform which uses big data to find human insights and cultural understanding. They can also find behavior patterns in target audiences. EXL and Quilt.AI

Technology 94

Technology Technology Campaign Promote 94

SaaStr

OCTOBER 15, 2023

Losing a key business partner — due to pushing too hard and fast to hit milestones. Partners I trusted implicitly stealing millions of dollars from me, because they could. Partnering with folks that didn’t have the same values. And if it doesn’t feel right … find another way. The mistake was mine. Sleep on it.

Strategize 95

Strategize Trust Sell Product 95

Martech

JANUARY 18, 2024

Ada and Dixa have partnered to enable customer service teams to provide instant resolutions, continuous improvement and elevated agents. Rakuten Advertising’s Partnership Discovery uses AI to help advertisers find the most effective publisher partners for product-specific affiliate campaigns.

Retail 99

Retail Promote Strategize Campaign 99

SaaStr

JANUARY 2, 2024

How do you leverage that offer to develop relationships with partners? As you think about building out a partnership program, remember that you need to be able to operate at scale but prioritize your top partners. Today, 15% of active partners have referred 10+ startups to Zendesk. You don’t want conflict with the sales team.

GTM 74

GTM Growth Start-ups Follow-up 74

Partners in Excellence

AUGUST 21, 2023

In selling, I suspect too much of the mindset is, “When the going gets tough, the tough build more pipeline… ” Yet appreciation is integral to our success–both within our organizations, with our partners, and our customers. To other functions in the company, to partners, to customers.

Trust 90

Trust Pipeline Growth Customers 90

Search Engine Land

OCTOBER 11, 2022

Visitors can also quickly compare admission prices across different partners. Previously they had to work through an approved connectivity partner. Attraction operators can still work with an approved Connectivity Partner to provide travelers with up-to-date information using a data feed if they prefer. Dig deeper. Why we care.

Price 121

Price Launch Engineering Customers 121

Partners in Excellence

OCTOBER 24, 2023

Recently, Martin brought up the concept, “Are you an indispensable partner?” ” My mind started going crazy with the potential of the concept of being an Indispensable Partner. We want to expand our relationships with our customers, finding new opportunities to work with them.

Trust 104

Trust Gaming B2B Contact 104

Search Engine Land

FEBRUARY 27, 2024

Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. It also helps ensure they have a deep technical and strategic knowledge of finding opportunities. Not all leads are created equally and it’s important in B2B to find actual converting customers.

Retail 104

Retail Clients Contract Campaign 104

SaaStr

MARCH 7, 2024

We had a great one last time with Harpinder Singh, Partner at Innovation Endeavors. This week we’re focusing on Peter Specht, Partner at Creandum! #1. Be that in the early stages when one iterates on product market fit and finding the right ICP or later on when you scale your GTM. Check that out here.

E-commerce 83

E-commerce GTM Growth B2B 83

Lead Fuze

MAY 26, 2023

It is essential to partner with a digital marketing agency that comprehends your individual requirements and can help you reach your objectives in this ever-changing field. You’ll want a thorough understanding of each prospective partner before making any commitments. Taking time now can save headaches later – trust me.

Objectives and Key Results 98

Objectives and Key Results Price Clients Follow-up 98

Partners in Excellence

JANUARY 9, 2023

And, increasingly, we are finding it critical to work with partner/customer ecosystems, creating value for and with each partner involved. More often, we find we need to work with others, in addition to our customers, in addressing complex customer problems. appeared first on Partners in EXCELLENCE.

Growth 93

Growth Process Customers Service 93

Partners in Excellence

APRIL 3, 2024

And as we start linking shortcuts, things that are disconnected in the process, we find ourselves doing more work to fit them together, trying to manage a whole bunch of varied shortcuts that are supposed to make things easier for us.

Objection handling 108

Objection handling Construction Technique Drivers/motivators 108

SaaStr

AUGUST 17, 2023

There is probably no better business to fail at than to be a failing General Partner at a sizeable VC firm. If you aren’t going to make it as a non-GP, the beauty is, you’ll have 3–6–9 months to go find your next gig. But General Partners … boy you can fail slowly. If you fail as an associate, principal, etc.

Contract 84

Contract 84

SaaStr

JUNE 1, 2023

Especially now, when fundraising is tougher across the board: If you are pitching a larger firm, with a non-managing partner, it may indeed be hard to get a deal done fast. When the managing partner is in Greece. The top partners can always get a deal done whenever they want, period. I can do a deal myself in 20 minutes.

Pitch 77

Pitch 77

Partners in Excellence

MARCH 25, 2024

I find it extremely gratifying to be able to add value and help people achieve something they couldn’t have on their own. The post “Why I’m So Interested In Selling,” Keenan appeared first on Partners in EXCELLENCE. So sales lines up nicely with who I am and what I like to do on a regular basis.

Sell 109

Sell Up-sell Consult Drivers/motivators 109

SaaStr

APRIL 4, 2023

Managing Partner of CIPIO Partners, Rolan Dennert, shares how companies need to readjust and rethink GTM fit — and even product market fit — from time to time. CIPIO Partners is a pan-European growth equity firm and early growth investor, primarily in software and software-enabled models. If it is, you’re in trouble.

Go To Market 92

Go To Market GTM Strategize Growth 92

Partners in Excellence

MARCH 31, 2024

I find it energizing to sit across the table from an executive and hear the details of a business process that needs to be improved or the details of a business outcome that needs to be achieved. The post “Why I’m So Interested In Selling,” Daniel Schmidt appeared first on Partners in EXCELLENCE. My job is fun!

Sell 115

Sell Electricity Manufacturing Quota 115

Martech

JANUARY 5, 2023

My resolution is to change the perception of Marketing Ops to be seen as a strategic partner that marketing leadership relies on to achieve their objectives. Objective: To have marketing leadership view the Marketing Ops team as a strategic partner. In order to do that, I need to market the value of my team internally. Sales Managers.

Strategize 97

Strategize Objectives and Key Results Campaign Promote 97

Martech

FEBRUARY 27, 2024

When a brand partners with an influencer, it taps into this reservoir of trust, gaining an endorsement that carries weight with the influencer’s followers. You can always turn to an agency for help finding your perfect creator partner. This trust translates into increased brand visibility, engagement and revenue.

Legal 114

Legal Strategic partnership Contract Trust 114

SaaStr

MARCH 1, 2024

You can hack managing and finding 1–3 reps yourself, but after that, you really need a VP of Sales. You can wing this in the early days, but you’ll have too many workflows, too many integrations, too many partners, too much of everything to maintain this. Finding, hiring and retaining these VPs is challenge #1 for scaling up.

Cold Call 101

Cold Call Engineering Gaming Up-sell 101