Search Engine Land

JULY 15, 2024

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.” What is content marketing?

Entertainment

RingDNA

JUNE 15, 2025

The main difference between B2C and B2B sales strategies is the decision-making process. If you have a complex product and you’re selling to a business, gear up for a long sales cycle. This can be accomplished through evidence-based pitches, successful content marketing, and an aggressive follow-up strategy.

B2C

Search Engine Land

SEPTEMBER 25, 2024

Should you ignore these recommendations and “hack” Google’s machine learning – or should you follow Google’s advice? “My main beef with PMax is, again, the lack of transparency. Higman’s all-time favorite, of the present and past match types, is broad match modifier. But are all of those good?

Objectives and Key Results

Salesforce

OCTOBER 22, 2024

While the steps are laid out here to follow the acronym, the order itself is inconsequential. A lead’s criteria may not neatly line up with what you consider the product’s main selling point. Decision process Next, figure out the steps your prospect normally follows when they evaluate a new vendor.

E-commerce

ClickFunnels

JUNE 24, 2025

Listen up: Static homepages don’t sell. A funnel changes that by removing distractions and presenting one clear value proposition with one obvious next step. Step 1: Choose Your One Main Offer Pick the service or product that solves your customers’ most urgent problem. The digital welcome mat.

Conversion

Highspot

MAY 15, 2025

The best pitch decks follow a story arc that connects the problem to your solution with clear proof and a strong CTA. A sales pitch deck is a presentation that supports your sales conversation. Theyll always leave a stronger impression than a text-heavy presentation. What is a sales pitch deck?

Pitch

ClickFunnels

JULY 3, 2025

They guide your visitors from “just looking” to “shut up and take my money.” After someone buys your main product, immediately offer something that makes their purchase even better. Present these offers right after they commit, when they’re most excited about solving their problem.

Launch

Veloxy

FEBRUARY 12, 2025

Prove it to me Sign up for free 1. We designed Veloxy to work perfectly with Salesforce and added automated activity logging and up-to-the-minute data synchronization. My experience setting up various sales tools shows that Outreach’s workflow-first approach works best for teams that want to scale their sales operations quickly.

Product

Salesforce

OCTOBER 29, 2024

Back to top ) Understanding the door-to-door sales process The D2D sales process follows a typical sales cycle , except that nearly all the steps happen in person. The five-step, door-to-door sales process includes prospecting, approaching, presenting, closing, and following up.

Objectives and Key Results

Search Engine Land

OCTOBER 2, 2024

Traffic and conversion trends Two of the main KPIs for our client were traffic and conversions, which made it clear that our analysis needed to begin in these areas. To use any tool effectively, it’s crucial to identify what truly matters in the vast amount of data you’re presented with. Overall content health.

Clients

Salesforce

JULY 11, 2024

By identifying how they stack up within these four categories, businesses can discover their strengths and potential weaknesses, and identify their long-term competitive differentiation and potential threads. Strengths (internal) A business’s strengths are a sign of its main advantages in the marketplace. What is a SWOT analysis?

Strategic planning

Salesforce

MAY 2, 2025

With a promotion driving demand, clearing out old goods can make room for new ones and free up working capital. The main types of promotional pricing tactics are: 1. Coupons Coupons require customers to present proof of the promotion, whether it’s a clipping from a newspaper or a code from a display ad.

Promote

ClickFunnels

MAY 15, 2025

If you’ve ever browsed the internet, you’ve probably come across a page that asks you to sign up for something like a free eBook, exclusive content, or a special discount code in exchange for your email address. This form is easy to fill out, and the information requested is minimal to avoid scaring off potential sign-ups.

Campaign

Salesforce

JUNE 19, 2025

Consumers are now saying that they’re back to prioritizing spending their disposable incomes on physical goods, followed by savings, with experiences last. For retailers, this shift presents both a challenge and a massive opportunity. What you can do: Evaluate where you’d like your brand to show up when it comes to AI chat assistants.

Retail

Sales Hacker

JANUARY 14, 2025

I do do my best to be present around friends and family. But when organizations do that, and then it bakes into their operating rhythm, they have their, like, you know, PG Tuesday stand up. And I didn’t come up with that. The fourth main pillar was this idea of being customer centric. What are you going to be doing?

GTM

PandaDoc

JUNE 2, 2025

How the Challenger process works In short, the Challenger method is summed up as teach, tailor, and take control. However, the actual sales process follows a more detailed flow designed to shift the buyers perspective and build momentum toward a decision. Warm up the buyer The process starts with a strong foundation of credibility.

Process

Highspot

FEBRUARY 20, 2025

This means giving up after the first “no” is a missed opportunity. They might follow up with, “It’s not just the upfront cost; it’s also the expense of integrations, training, and implementation that we will incur switching from our current vendor.” But, objections aren’t dealbreakers.

Objection handling

Martech

SEPTEMBER 17, 2024

9) DOJ laid out their accusations as follows: Google controls the advertiser ad network. Presented a chart showing competitors like Microsoft, Amazon, Meta, and TikTok. If the DOJ wins, Google could face up to $100 billion in advertiser lawsuits. Email: Business email address Sign me up! Bottom line. What’s next.

Price

Hubspot

MARCH 26, 2025

Ive worked with businesses that spend thousands on software that sales teams end up barely using. Automating follow-ups and keeping track of customers in one system. Its a game-changer for boosting productivity and upping sales. Automated follow-ups based on customer behavior. Other tools?

Price

Salesforce

OCTOBER 25, 2024

You also have to follow some incredibly complex directions if you don’t want to get stranded by the side of the road (or fined by the SEC). Although fixing broken formulas or correcting mistakes in Excel might not be as physically demanding, it’s still a manual process that eats up a lot of your time and has a wide margin for human error.

Commission

ClickFunnels

JUNE 26, 2025

If someone buys your accounting course for $200 and then signs up for your monthly membership at $50/month for 6 months, their LTV is $500. Why Funnels Build Higher LTV Funnels are designed for upsells, downsells, and follow-up sequences. Customer Acquisition Cost (CAC) is what you spend to get that customer.

Follow-up

Hubspot

APRIL 23, 2025

With that in mind, here are the basic steps we recommend following 1. Common actions include adding business processes to make the business scalable, adding features that would open up a new market, or filing patents to lock down intellectual property. Tips to Get Started: Tidy up your books. Educate yourself. Start early.

Sell

Salesforce

FEBRUARY 3, 2025

Sign up now Thanks, you’re subscribed! Misleading KPIs include the total number of generated leads, social media followers, website traffic, and top-line revenue (without profitability). You can also have someone far removed from your industry listen in on a sales call or presentation and ask them what parts were confusing.

Objectives and Key Results

Sales Hacker

MAY 20, 2025

Is everything that we’ve learned up to this point, helping us drive insight to fuel strategy for that next layer of growth. We’re then setting up the rules like, this is how you do this thing, this is how you progress an opportunity. Navin Persaud: Blowing up on my LinkedIn feed is the concept of a GTM engineer.

GTM

Sales Hacker

FEBRUARY 11, 2025

Jordan demonstrates how to use the FIND (Focus, Investigate, Narrate, Deploy) process for your go-to-market strategy and how to speed this up with OpenAI’s Deep Research AI tool. I do do my best to be present around friends and family. Um, but this is going to be a really fun episode, so we’re going to switch it up.

GTM

Martech

JULY 18, 2025

Almost 80% of them follow brands, and a majority of B2B marketers still use the platform in some form. You can build credibility over time just by showing up consistently and saying something worth reading. Following the election in November, media spending on X increased for the first time since Musk’s purchase, and it hasn’t stopped.

B2B

SaaStr

MAY 9, 2025

On Tuesday, May 13th, you can pick up your badge at the Hampton Inn from 10:00 am to 4:00 pm, or at the Event Center starting at 1:00 pm when the event officially opens. When picking up your badge, you’ll need a valid photo ID (driver’s license or passport).

Networking

Salesforce

APRIL 7, 2025

She takes the monotonous process tasks out of the pipeline, freeing up the rest of the team to focus on high-value tasks. She also tracks interaction patterns to understand each clients specific engagement cycle, so account managers know exactly when and how to follow up. They expect to have her up to 90% or 95% autonomous soon.

Clients

Sales Pop!

JULY 23, 2025

All this might stress you out, but these challenging times can actually open up unique opportunities for new ventures. Avoid positioning your company as the main character in your marketing campaigns. Like every brand’s story , yours must follow a narrative arc. This can forge a powerful connection with the audience.

Launch

Sales Hacker

OCTOBER 18, 2024

Hello and welcome to The GTM Newslettr by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever. Link to slides.

GTM

Martech

JULY 30, 2025

Water, then, is presented as almost a hardcore lifestyle choice rather than mundane sustenance. These brands have built loyal followings that go far beyond their products. That resonance turns casual followers into loyal customers. Account the day-to-day : What has your brand been up to lately? Any upcoming events?

Strategize

Martech

JANUARY 13, 2025

This presents a valuable opportunity to engage new subscribers right from the start. There are many possibilities, depending on the human users industry and main objectives: Before we start, you are an email marketing expert for a ski resort with a regional and national travel audience. Email: Business email address Sign me up!

CTR

Sales Hacker

JUNE 3, 2025

You know, it was probably around 2000 when I saw the internet just absolutely blowing up. and I was thankful to have Yahoo actually come to the Boston area and set up their national sales team for mid-market. I set up an international centralized sales team in Barcelona for, for Yahoo’s advertising services.

GTM

Martech

OCTOBER 25, 2024

In fact, it doesn’t take MessageGears to tell anyone following the space that packaged CDPs are under pressure. It often (not always) does this by reverse ETL, copying data from the “lakehouse” Some composable CDPs claim to present a no-copy solution, although that’s controversial. But back to the report.

Technology

Hubspot

MAY 5, 2025

Discovery calls seem straightforward: learn about your prospect and present your solution. When they answer, I follow a three-step process: take notes, ask follow-ups, and only then introduce solutions once I fully understand their challenges. Brady suggests asking the following: How long has this been a problem for?

Objectives and Key Results

Hubspot

FEBRUARY 17, 2025

Take a look at what they came up with! Shannon Smith O'Connell , Operations Director (Sales & Team Development) at Reclaim247 , says, "Encouraging prospects to articulate their main concerns and challenges often shifts the dynamic in negotiations. Once they answer, follow up with another why' related to their response.

Negotiate

Salesforce

FEBRUARY 10, 2025

Our recycling and sustainability company, TOMRA Collection Australia (TCA), was gearing up for a period of rapid expansion, but our old-school processes were slowing us down. Our operation consists of a few main steps. A focus on the following aspects helped us make our final, informed decision.

Service