SaaStr

DECEMBER 28, 2022

Bring up your objections, respectfully. Roughly, once you (x) have an established brand, and (y) have a marketing engine that is working, and (z) most importantly, once demand gen has finally become somewhat routine … you’ll need a CMO. Because they ended up really knowing their market. You may be right.

X-functional 27

X-functional Growth Follow-up Strategize 27

Martech

OCTOBER 11, 2023

You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. million followers, and then redistributing through other platforms. Most BIC companies, like SAP, use short, highly produced and stylized videos to reach their followers.

B2B 136

B2B X-functional Pharmaceutical B2C 136

Sales Hacker

JULY 21, 2021

“We’re looking for a strategic rockstar sales rep who knows how to leverage and optimize our customers’ digital transformation to really move the needle!”. That thing reps do where they call every lead every day until the customer finally picks up the phone? Let’s come up with a plan for some quick wins”. Digitize everything!

X-functional 132

X-functional Sales Strategize Cold Call 132

Sales Hacker

MARCH 22, 2018

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Opportunistic side bets by signing up some commission-only sales agents. Opportunistic side bets by signing up some commission-only sales agents. Assigning sales functions to other departments (we’ve seen R&D doing sourcing).

B2B 97

B2B X-functional Cold Call SQL 97

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. This update may also help with adoption and attention to tasks, ensuring your teams respond quickly to critical work such as lead follow-up.

A/B testing 104

A/B testing X-functional Campaign Contact 104

SaaStr

JANUARY 24, 2022

SaaS accounting and finance has gotten pretty complicated, and the impacts of getting it wrong have gone up substantially. Last year, I met with the founder of a start-up I really, really liked. She has worked with numerous start ups in Bay Area and Europe (Virgin Mobile USA Inc., Things have changed a lot. NanoGram Devices Inc.,

Finance 133

Finance Contract X-functional Start-ups 133

Search Engine Land

MAY 13, 2024

And for B2B, you need a content strategy with a strategic distribution plan. Up to 49% of successful content marketers used paid social media to promote content, per a 2023 Semrush survey. Facebook and X can also be effective for reaching a broader audience and engaging with industry influencers.

B2B 109

B2B X-functional Pitch Click Through Rate 109

Hubspot

JUNE 13, 2018

To help you implement the most useful tips, aspects, and templates from SPIN Selling, we’ve put together the following guide: Introduction to SPIN Selling. Explicit needs are specific features or functions. Do you have a strategy in place for X? Who’s responsible for X? What happens if you’re not successful with X?

Sell 101

Sell X-functional Objectives and Key Results Up-sell 101

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. We actually opened up our commercial sales offices there and our BDR offices there. And we build what we call stream teams.

GTM 78

GTM Engineering Customers Cross-sell 78

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales.

Sell 81

Sell X-functional Networking Follow-up 81

Martech

JUNE 6, 2023

The challenge comes in understanding the many facets of this decision — your company’s unique position at the time — and knowing what your strategic goals truly are. It’s straightforward to add up licensing, managed services support and development costs and then make a choice. And to be fair, it sometimes is a smart move.

X-functional 117

X-functional Cross-sell Contract Up-sell 117

Salesforce

JANUARY 22, 2024

You can spend more focused time on strategic thinking or creative projects. And if you work in the legal or healthcare fields, AI can help analyze and research contracts or help interpret MRIs and X-rays, respectively. In marketing? Not all new AI jobs will be as obvious as those in engineering or data-related fields. “AI

Healthcare 122

Healthcare X-functional Engineering Technology 122

ConversionXL

JULY 15, 2020

In a software team, a full-time Product Owner and separate Scrum Master work together to ensure the team is working on the right work at the right time, but they stay away from rolling up their sleeves and executing work. While developers may measure success based on “working code,” a functioning campaign is not enough for marketing success.

X-functional 87

X-functional Technique Strategize Campaign 87

ConversionXL

AUGUST 5, 2021

The workflow might look something like this: User is directed to a landing page They enter their details to access a lead magnet On the following page, they’re invited to book a consultation. Otherwise, you’ll end up with automations that lack cohesiveness and are prone to error. Building a workflow automation plan.

CRM 143

CRM Contact Consult X-functional 143

Hubspot

OCTOBER 2, 2017

Ask follow-up questions. Buyer personas describe business pain, job function, and other firmographic data that sum up who a prospect is and what they care about. Your company probably already has demographic information on who makes up your customer base. What is it like to work in X industry? ". "

X-functional 101

X-functional Sports Prospecting Follow-up 101

Heinz Marketing

DECEMBER 18, 2020

Listen up – the number of minutes you choose is important. If your campaigns are time specific—routing high-value leads to sales for immediate follow-up, for example—be cognizant of these prioritization rules. #2 Here’s a list of 10 simple things that you may not know about Marketo. #1 Something is broken,” they said.

CRM 137

CRM Campaign X-functional Clients 137

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. A month later, YouTube stepped up its tactics to stop its users from installing ad blocked by disabling videos.

Retail 116

Retail X-functional Launch Non-Profits 116

Hubspot

FEBRUARY 26, 2025

It enables businesses to not only predict future sales revenue but also make informed decisions about resource allocation, investments, and strategic initiatives. Benefits of Revenue Forecasting As a primary function of financial planning, revenue forecasting helps companies set budgets, create P&L statements, and determine pricing.

X-functional 59

X-functional Finance Growth Price 59

Hubspot

DECEMBER 10, 2019

In fact, the company I currently lead, Spotted Media, used these tactics below to acquire our first set of customers before we even had a fully functioning web site. An ICP might consist of the following: Revenue size (e.g. Send a follow-up. Create an ideal customer profile. more than $200 million in annual sales).

Customers 93

Customers Manufacturing X-functional Contact 93

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. We actually opened up our commercial sales offices there and our BDR offices there. And we build what we call stream teams.

GTM 66

GTM Engineering Customers Cross-sell 66

Sales Hacker

MARCH 25, 2025

Getting entire work done or processes done in the background and only bubbling up to a human when it has an exception. So it’s kind of like coming up with something based on giving it a task or a goal, it’s going to reason on a plan on how to accomplish that. tool selection. And that’s going to be dynamic.

GTM 65

GTM X-functional Start-ups Relationship building 65

SaaStr

AUGUST 27, 2024

For example, if someone searches for a specific lab test like GI Map, Rupa displays that ad and comes up first. Set your brand up as an exclusive so you’re not bidding on your own brand terms. The result was that if you search for GI Map, Rupa shows up in paid ads but also shows up organically under the lab themselves.

Growth 116

Growth Cold Call X-functional Follow-up 116

ConversionXL

MAY 14, 2014

This was what Iztok Franko, the current director of IT & Marketing at Adria airlines was facing before the idea of “conversion rate optimization” ever came up internally. He also used real data to back everything up, rather than getting into an opinionated p **g match with anyone who wanted to throw up any barriers.

Conversion 124

Conversion Sell E-commerce Legal 124

Sales Hacker

MARCH 4, 2025

It’s your host, Scott Barker, and we really appreciate you lending us your eardrums for the [00:03:00] next 45 minutes or an hour or so, uh, we have a fantastic guest lined up, I am joined by Jessica Gilmartin, Jessica, welcome, Jessica Gilmartin: Thank you very much. Are you going to ask them to sign up for a demo?

GTM 71

GTM X-functional Start-ups Campaign 71

ConversionXL

OCTOBER 26, 2022

Brands big (like Ray-Ban ) and small (like Scrub Daddy ) have grown to millions of followers and seen exponential ROI. In this way, TikTok’s feed is similar to the suggested content that other social media platforms serve up. By mixing up evergreen and trending content, you can ensure your channel never becomes stale.

Entertainment 115

Entertainment Customers E-commerce Objectives and Key Results 115

Search Engine Land

MARCH 15, 2023

This article will cover how to think critically and creatively in the following areas of SEO product management : Fundamentals for SEO product managers. Est. revenue impact / risk Use the formula Traffic x CRO x AOV to estimate sales; the return on investment. Methodologies for prioritizing an SEO roadmap and SEO backlog.

Product 78

Product X-functional Objectives and Key Results Engineering 78

ConversionXL

APRIL 25, 2016

The GDN is made up of millions of websites, videos and mobile apps. This will help you define conversions, set up goals, events, etc. If you’re building for the App Store, ensure you have a Mac that’s at least running OS X 10.8 Note: Often, people cannot get this report to function properly. Image Source.

X-functional 88

X-functional UX Objectives and Key Results GTM 88

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Your backstory might be that you’ve recently taken up yoga and you need to buy some yoga pants to wear to a class. Start by researching your options on Google and follow the paths presented to you. Have you bitten off more than you can chew?

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

Search Engine Land

APRIL 26, 2024

Follow the following steps for a methodical and strategic way forward. Your site could have lost or gained in areas that aren’t crucial to your strategy or been picked up for broad terms that don’t convert well. Use the filter functionality to isolate positive or negative changes.

X-functional 114

X-functional UX User Experience Follow-up 114

Search Engine Land

MAY 7, 2024

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. Following each spike in brand mentions, organic traffic grew. The x -axis shows U.S.

CTR 83

CTR Electricity Real Estate X-functional 83

Hubspot

DECEMBER 28, 2012

But what about the follow-up email? It's time to stop focusing on the design of just your biggest sends, and spend some time spiffing up all those other emails you're sending, which you probably don't give a second thought to. Or any email that may be included in an automated email workflow ?

X-functional 78

X-functional Promote Follow-up Contact 78

Salesmate

OCTOBER 28, 2020

With inaccurate forecasting, you end up putting your job and reputation on the line. In this blog, you will read about the following things-. Accurate forecasting can help a sales team function more efficiently and achieve as well as excel sales expectations. Lead Value = Sale value x Lead-to-sale conversion rate.

Territory 96

Territory X-functional Pipeline Appointment 96

Sales Hacker

MAY 9, 2019

Whether you’re building a sales compensation plan from scratch or re-building an old one, you should take the following steps in order: Understand the Basic Requirements of a Good Sales Comp Plan. Here’s a simple example to begin with that covers the SDR, AE and Customer Success Manager (CSM) functions: Table 1.

SQL 110

SQL Commission Customers Non-Profits 110

The 5% Institute

JANUARY 12, 2023

With our easy-to-follow guide, you’ll get five amazing resources to help you understand and leverage sales assets for maximum success. 5 x Amazing Sales Assets To Skyrocket Your Business Growth. Setting up these processes can help increase productivity and efficiency while also reducing manual data entry errors.

Growth 52

Growth X-functional Customer Relationship Management CRM 52

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Sales Hacker

JUNE 20, 2019

And following this rule of thumb I went DEEP on my target persona. Doing that, you end up learning things that aren’t immediately obvious to everyone else. 3) Sales Ops has grown from tactical to strategic. Shored up our weaknesses by adding tech. If you sell it, you should know it, right? Why go so deep?

Quota 80

Quota X-functional Strategize Start-ups 80

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. Decline: New user sign-ups and revenue begins to decrease. X demos booked in introduction, X revenue in growth).

Launch 96

Launch Product Non-Profits GTM 96