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The Microsoft Audience Network now prohibits gambling, lawsuit, health supplement and end-of-life ads

Search Engine Land

The updated policy aligns the Microsoft Audience Network with other advertising platforms. Please visit Search Engine Land for the full article.

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6 Ways to Help Customers Avoid Choice Paralysis and Boost Your Conversions [+Examples]

Hubspot

Talk to your network to narrow it down further, and then do another round of research on those. Companies That Get it Right How Procter & Gamble stopped confusing itself and its customers. Consumer goods corporation Procter & Gamble ran into a severe choice paralysis issue within their own organization in the mid 2000s.

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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

Use a fast web host and a content delivery network (CDN) to improve performance. Paid social ads arent a gamble when built strategically. Run a Google PageSpeed Insights test and fix slow-loading elements like large images or unnecessary scripts. Enable lazy loading so images load only when they need to. Fix those issues first.

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Microsoft Ads announces major policy updates that start July 1

Search Engine Land

Microsoft has confirmed additional policy updates which will have a significant impact on marketers working in sectors such as health and gambling: The new policy updates are as follows: Vitamin and supplement ads are given the green light – The Microsoft Audience Network will now permit vitamin and supplement ads.

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Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report

Search Engine Land

The Adalytics study reviewed the campaigns of hundreds of major brands, including: Procter & Gamble. Thousands of brands appear to have their ads placed on Made for Advertising sites via the Microsoft Audience Network. ” “Buying paid traffic is the primary cost driver of operating an MFA business. Johnson & Johnson.

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Stackies 2021: How the winning companies think about their marketing stacks

Martech

Of 29 entries in this year’s awards, just five were given the distinction as top stacks: Juniper Networks, Philips, Itau, Betway and SAS. Gambling platform Betway has loaded the marketing technology deck in their favor with external, as well as internally-developed tools. Organizing a winning hand. Solid foundation and wiring.

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SMB Marketing: 12 Things to Avoid Messing Everything Up

Lead Fuze

It is critical to take advantage of the high volume of traffic that these social media networks get in order to spread the word about your small company online. Marketing is a bit of a gamble, so make it an informed gamble. Marketing is a bit of a gamble, so make it an informed gamble. Conclusion. Click To Tweet.