Introducing WIN: “Warm Intro Navigator” by GTMfund & Cabal
Sales Hacker
FEBRUARY 21, 2024
Referrals are the lifeblood of sales. 84% of all buying decisions start with a referral. Brian Murray (Partner at Craft Ventures & CEO of Cabal) and I were brainstorming how we could fix this referral logjam. Both of us have built and spent our careers building networks and providing value to those networks.
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