Sales Hacker

MAY 20, 2025

With over 20 years of experience across RevOps, SalesOps, and MarketingOps, including time at IBM and high-growth SaaS companies, Navin has built a reputation as one of the sharpest operators in the game. I hear, at least on the marketing side, but across all functions is I wish we hired rev ops sooner and brought ops in sooner.

GTM

Sales Hacker

JUNE 10, 2025

What GTM functions (e.g. The Focus Statement Template ” → A Google Doc-style worksheet to help executives define their ideal role, company stage, function, sector, and target company list. “ We score their function, we write a summary that we can give to any recruiter. So I play that game a lot. those do matter.

GTM

Martech

OCTOBER 29, 2024

This would work better: “Develop a campaign that leverages customer insights, will result in 25% of the audience associating us with X and sets the stage for next spring’s product launch.” Maybe try for six or seven ideas that emerge from your imagination late in the game. It’s especially essential for innovative customer journeys.

Objectives and Key Results

Sales Hacker

FEBRUARY 4, 2025

18:13 The role of cross-functional communication. 18:13 The role of cross-functional communication. And when you think about that role, it’s cross functional. I’m getting a little out there, but it’s in charge of its function. Prior to Landing, he served as the Global Head of Strategic Finance at WeWork.

GTM

Sales Hacker

JUNE 3, 2025

He launched Meta’s EMEA business from scratch, eventually growing it to a $900 million plus operation, and later took that playbook global, actually helping to scale Meta’s gaming and monetization business to over 11 billion. In 2012, we started seeing gaming become this massive revenue stream for the company.

GTM

Sales Hacker

JULY 18, 2025

SEO vs. GEO: A new way to think about visibility SEO and GEO are not the same game. Share on LinkedIn | Share on X Tag @GTMnow so we can see your takeaways and help amplify them. It’s like having a top-tier analyst embedded in every function: marketing, ops, recruiting, strategy. One is about ranking.

Gaming

Sales Hacker

APRIL 1, 2025

Kind of the telephone game, right? I remember the day clearly, it was September 14th, it was around 6:00 PM and I was at a Browns, Cleveland Browns versus Steelers game, and my phone started blowing up and the just bing, bing, bing. After that, that phone call, did you make it to the end of the game? Um, your functions.

GTM

Sales Hacker

MAY 27, 2025

there’s some very clear areas where the AI is just going to be better at this particular job function or set of workflows. And so the ops team I think is going to be increasingly important in the role of a business as it relates to whatever function you’re sort of re-imagining with, with ai. Now they are.

GTM

Sales Hacker

APRIL 22, 2025

Then being able to see the vision of like, oh my gosh, I didn’t even think I could use AI to do X, Y, Z. use cases, whether or not it’s for a function, it’s for a vertical. Productivity and efficiency and like, I wanna be better at my job, or I wanna be better at X, y, z, like the gym effect as we were calling it.

GTM

Salesforce

APRIL 15, 2025

Like many sports fans, I get excited about the Big Game but not just because it’s a fun showdown. It’s FanDuels biggest event of the year, with millions of users driving a massive surge in real-time gaming activity. In contrast, at FanDuel, a significant portion of our business occurs on game days.

CRM

Sales Hacker

APRIL 15, 2025

Marketers need to consider the long game and remember the 95/5 rule. ’cause what we find from the venture lens is earlier and earlier, do companies want that marketing function in to start building brand ahead of time to start just overall building the content flywheel too. When you should hire for experience versus potential.

GTM

ClickFunnels

OCTOBER 27, 2021

The post The Ultimate Sales Funnel Creator – How Clickfunnels Changes The Game appeared first on ClickFunnels. We also have a Two Comma Club X award for entrepreneurs who have generated $10,000,000+ within their sales funnels. Your sales funnel is the foundation of your business. But there are so many options out there.

Gaming

Martech

MARCH 11, 2022

IDFA, which had been enabled by default, made it relatively easy to measure and target mobile gaming ads. It has also seen an uptick in playable ads — interactive ads that let users try out the core functionality of an app or game — like a free demo. There is still some hope for gaming advertisers though.

Gaming

ClickFunnels

JULY 22, 2021

For example: Let’s say that you have a game app where the user needs to progress through all the levels in order to win the game. playing the game, filling out a form, etc.). I made $X in Y amount of time”, “I lost X kilograms in Y amount of time” , etc.). Has decided to exit the app.

X-functional

Hubspot

MAY 11, 2020

Most likely, you can envision team building games in your head: exciting team outings, fun outdoor activities, or after-work happy hour chats. Remote team building games improve the morale of your team and their sense of belonging, which is essential for your team's overall productivity and employee satisfaction. Remote Work Bingo.

Gaming

Search Engine Land

OCTOBER 20, 2023

stores with free wifi in X area, hotels that allow dogs in Y area, etc.), X vs. Y Even if you’re not an affiliate or product review site, “X vs. Y” content comparing products or software where you have a database of information is a good candidate for generating a page type programmatically. SUBSCRIBE See terms.

X-functional

Search Engine Land

SEPTEMBER 26, 2023

self.output_layer = Linear(d_model, vocab_size) def forward(self, x): # Convert words to vectors, as above x = self.embedding(x) # Add position information, as above x = self.positional_encoding(x) # Pass through each transformer layer # What this is : Sending our data through each floor of our multi-story building. #

X-functional

Search Engine Land

DECEMBER 5, 2023

Between Bard/SGE headlines and antitrust lawsuit admissions of auction gaming, Google has produced its usual share of releases. AI functionality Google has added more AI functionality within the platform, with much of that centered on Performance Max.

B2B

Martech

MARCH 1, 2022

Have you ever been in a meeting and had someone turn to you and say, “What do you think about Product X?” Post-acquisition brings changes in product functionality, usually starting with integration capabilities. Many companies have moved away from a singular list of products to categorizing products by function.

X-functional

The 5% Institute

AUGUST 5, 2021

Mercedes Benz through their value messaging; have been able to surpass the cars general function. Asking the right questions is one of the most important part of the sales process as well as value messaging, and a skill set that can make you very successful in the game of selling. Questions – The Key To Effective Value Messaging.

X-functional

ConversionXL

JULY 28, 2020

In other words: Behavior = motivation x ability x prompt. If we didn’t use System 1, our lives would look like a philosopher’s football game, where every pass is over-rationalized: [This post contains video, click to play]. Dell uses default options to choose compatible product functions. Image source ).

X-functional

Partners in Excellence

MAY 27, 2015

I’m not trying to play word games, but rather suggest that we (sellers) need to dramatically shift our points of view about how we engage prospects and customers (buyers), along with that, change the words we use to describe the process. Different people, in different functions are engaged at various points in the buyer’s journey.

Process

SaaStr

DECEMBER 30, 2021

And one of the best ways to stand out in the CIO’s office is to bring in some up-and-coming SaaS vendor that can provide huge ROI that same year, change a little bit of the game, and build a successful collaboration together. You will keep delivering great features and functionality at 4x the pace anyone else could.

Contract

ConversionXL

APRIL 25, 2016

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. For example, you sell coins in a game or users sell virtual products to other users. Become the go-to video game retail store. Create an mobile gaming app to promote the brand.

X-functional

ConversionXL

SEPTEMBER 3, 2021

90% of worldwide app installs are organic, so play the long game to boost retention, not the short game to capture misaligned downloads. Goals to measure could be “X users completed free trial in X timeframe” or “X users completed basics course in X timeframe”. month to unlock premium content. .

UX

SaaStr

JULY 20, 2024

A talented executive can be a game-changer for your business, and a not-so-good one can be detrimental. Aligning and Scaling the GTM Engine One of the core functions when hiring talent is engineering, product, and design. There are a lot of great firms out there, and they’re critical for bringing on great executive talent.

GTM

Sales Hacker

JULY 21, 2021

Unfortunately, optimize is not a magic word that you wave like a wand over complicated systems, hoping that they start functioning perfectly. By mapping out the steps, you can optimize any function. Unless they need a function your product definitely can’t do, there is always a way to take care of the minutiae. “We

X-functional

SaaStr

NOVEMBER 23, 2021

Live events are a forcing function for your entire team, not just sales, and marketing. Mark Jung, VP of Marketing for Dooly told us that “having a forcing function is one of the best things you can do as a leader and within a business. Have a game plan really, really tight in advance. Think Zapier.

Technique

Heinz Marketing

NOVEMBER 16, 2021

You might look at the platforms below and be thinking “there’s some missing” or “why isn’t X included?”, Features/functionality: Enable data agility and extract more value from your data with Domo’s flexible, scalable architecture. ”, because I had the same thought. Google Data Studio.

B2B

SaaStr

APRIL 2, 2023

Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get. For this one deal, we just need to do X. Every client uses you a little differently.

X-functional

Partners in Excellence

JULY 8, 2015

They had goals to send X millions of emails a month. That is, we can be relatively clueless about our business/functions if we focus on measuring phone calls or web activities. Games Sales People Play — The Challenge Of Activity… Confusion About Metrics Should Sales People Be On Quota? No related posts.

X-functional

Search Engine Land

JUNE 7, 2024

In the best world as a business, you’re playing an infinite game, only looking to get better against your old “self” – constantly iterating on your product or service to be incrementally better than you were before. If they’ve told you themselves they’re looking for an answer to x or y, all the better.

Intrinsic

ConversionXL

JUNE 30, 2019

Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Your PODs are where you’ll win the game. Run a functional investigation. The limits of competitive analysis. As Peep Laja notes: I hear this all the time.

UX

Hubspot

AUGUST 17, 2020

In fact, in 2019 22% of Gen Z, 20% of millennials, and 16% of Gen X have made a purchase inspired by an influencer post on social media. She added, "Think about it like this -- influencers on Instagram are the new model examples on how products wear, work, function, and are used rather than in-store experiences.".

Niche

Hubspot

JANUARY 17, 2019

I love seeing copy that is totally and utterly functional -- that delivers critical information, but is so pleasant to read that you actually keep reading. They already have one of the best "About" pages in the game, but their delightful copy is spread throughout their site -- sometimes in the most unexpected of places.

X-functional

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%).

B2B

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales.

Sell