Sales Hacker

DECEMBER 17, 2024

Guest Speaker Links (Guy Yalif): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: thegtmnewsletter.substack.com/ Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: [link] The GTM Podcast (on all major directories): [link] Resource we Recommend: HG Insights.

GTM 100

GTM Engineering Electricity X-functional 100

Search Engine Land

DECEMBER 5, 2023

Between Bard/SGE headlines and antitrust lawsuit admissions of auction gaming, Google has produced its usual share of releases. AI functionality Google has added more AI functionality within the platform, with much of that centered on Performance Max.

B2B 101

B2B X-functional UX Campaign 101

Hubspot

APRIL 23, 2025

Of course, not all joint ventures work, but when done right, they can be a game-changer. NASA and Boeing teaming up to develop a new type of sustainable airplane, the X-66. NASAs goal is to reach net-zero carbon emissions in aviation by 2050, and developing the X-66 with Boeing is the first important step in this project.

X-functional 57

X-functional Manufacturing Government Non-Profits 57

The 5% Institute

AUGUST 5, 2021

Mercedes Benz through their value messaging; have been able to surpass the cars general function. Asking the right questions is one of the most important part of the sales process as well as value messaging, and a skill set that can make you very successful in the game of selling. Questions – The Key To Effective Value Messaging.

X-functional 145

X-functional Presentation Clients Closing 145

ConversionXL

JULY 28, 2020

In other words: Behavior = motivation x ability x prompt. If we didn’t use System 1, our lives would look like a philosopher’s football game, where every pass is over-rationalized: [This post contains video, click to play]. Dell uses default options to choose compatible product functions. Image source ).

X-functional 163

X-functional Drivers/motivators Retail Price 163

Martech

MARCH 1, 2022

Have you ever been in a meeting and had someone turn to you and say, “What do you think about Product X?” Post-acquisition brings changes in product functionality, usually starting with integration capabilities. Many companies have moved away from a singular list of products to categorizing products by function.

X-functional 107

X-functional Hospitality Technology Technology 107

SaaStr

JULY 20, 2024

A talented executive can be a game-changer for your business, and a not-so-good one can be detrimental. Aligning and Scaling the GTM Engine One of the core functions when hiring talent is engineering, product, and design. There are a lot of great firms out there, and they’re critical for bringing on great executive talent.

GTM 122

GTM X-functional Engineering Referrals 122

SaaStr

DECEMBER 30, 2021

And one of the best ways to stand out in the CIO’s office is to bring in some up-and-coming SaaS vendor that can provide huge ROI that same year, change a little bit of the game, and build a successful collaboration together. You will keep delivering great features and functionality at 4x the pace anyone else could.

Contract 106

Contract Sell X-functional Cold Call 106

Partners in Excellence

JULY 8, 2015

They had goals to send X millions of emails a month. That is, we can be relatively clueless about our business/functions if we focus on measuring phone calls or web activities. Games Sales People Play — The Challenge Of Activity… Confusion About Metrics Should Sales People Be On Quota? No related posts.

X-functional 118

X-functional Quota Meeting Growth 118

ConversionXL

APRIL 25, 2016

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. For example, you sell coins in a game or users sell virtual products to other users. Become the go-to video game retail store. Create an mobile gaming app to promote the brand.

X-functional 88

X-functional UX Objectives and Key Results GTM 88

ConversionXL

SEPTEMBER 3, 2021

90% of worldwide app installs are organic, so play the long game to boost retention, not the short game to capture misaligned downloads. Goals to measure could be “X users completed free trial in X timeframe” or “X users completed basics course in X timeframe”. month to unlock premium content. .

UX 121

UX X-functional A/B testing Follow-up 121

Search Engine Land

JUNE 7, 2024

In the best world as a business, you’re playing an infinite game, only looking to get better against your old “self” – constantly iterating on your product or service to be incrementally better than you were before. If they’ve told you themselves they’re looking for an answer to x or y, all the better.

Intrinsic 90

Intrinsic X-functional Angle Niche 90

Sales Hacker

JULY 21, 2021

Unfortunately, optimize is not a magic word that you wave like a wand over complicated systems, hoping that they start functioning perfectly. By mapping out the steps, you can optimize any function. Unless they need a function your product definitely can’t do, there is always a way to take care of the minutiae. “We

X-functional 133

X-functional Sales Strategize Cold Call 133

SaaStr

NOVEMBER 23, 2021

Live events are a forcing function for your entire team, not just sales, and marketing. Mark Jung, VP of Marketing for Dooly told us that “having a forcing function is one of the best things you can do as a leader and within a business. Have a game plan really, really tight in advance. Think Zapier.

Technique 111

Technique X-functional Launch Pitch 111

Heinz Marketing

NOVEMBER 16, 2021

You might look at the platforms below and be thinking “there’s some missing” or “why isn’t X included?”, Features/functionality: Enable data agility and extract more value from your data with Domo’s flexible, scalable architecture. ”, because I had the same thought. Google Data Studio.

B2B 122

B2B X-functional SQL UX 122

SaaStr

APRIL 2, 2023

Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get. For this one deal, we just need to do X. Every client uses you a little differently.

X-functional 132

X-functional Clients Growth Start-ups 132

ConversionXL

JUNE 30, 2019

Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Your PODs are where you’ll win the game. Run a functional investigation. The limits of competitive analysis. As Peep Laja notes: I hear this all the time.

UX 126

UX X-functional A/B testing User Experience 126

Hubspot

AUGUST 17, 2020

In fact, in 2019 22% of Gen Z, 20% of millennials, and 16% of Gen X have made a purchase inspired by an influencer post on social media. She added, "Think about it like this -- influencers on Instagram are the new model examples on how products wear, work, function, and are used rather than in-store experiences.".

Niche 101

Niche X-functional Referrals Gaming 101

Hubspot

JANUARY 17, 2019

I love seeing copy that is totally and utterly functional -- that delivers critical information, but is so pleasant to read that you actually keep reading. They already have one of the best "About" pages in the game, but their delightful copy is spread throughout their site -- sometimes in the most unexpected of places.

X-functional 101

X-functional Gaming B2B Up-sell 101

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%).

B2B 109

B2B X-functional Pitch Click Through Rate 109

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales.

Sell 81

Sell X-functional Networking Follow-up 81

ConversionXL

FEBRUARY 7, 2017

While there’s no built-in function for outlier detection, you can find the quartile values and go from there. This is really easy to do in Excel – a simple TRIMMEAN function will do the trick. It exists within the mean(function). In R, it’s just mean(x, trim =.05), 05), where x is your data set and.05

A/B testing 84

A/B testing X-functional Represent Follow-up 84

Hubspot

AUGUST 8, 2019

Ramp-up = amount of time spent in training + average sales cycle length + X. X is based on the salesperson’s experience: The more they have, the smaller this number is. Months to recover CAC = CAC divided by (ARPA x GM). X months or years). For example, if Tier X of accounts has a 1.5:1 Your gross margin is 95%.

X-functional 101

X-functional Quota Cross-sell Contract 101

Search Engine Land

DECEMBER 28, 2023

The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. The following month, the platform changed its name to X and tried to lure back advertisers by slashing the price of video ads. Experts have predicted that X will lose as much as $75 million in ad revenue by the end of the year.

Retail 116

Retail X-functional Launch Non-Profits 116

ConversionXL

DECEMBER 13, 2022

As Craig Sullivan puts it : My experience in observing and fixing things: These patterns do make me a better diagnostician, but they don’t function as truths—they guide and inform my work, but they don’t provide guarantees. You may think your site works perfectly in terms of user experience and functionality. Craig Sullivan.

A/B testing 127

A/B testing Objectives and Key Results X-functional Represent 127

SaaStr

MAY 24, 2023

If Fancy Firm X emails you, it doesn’t mean they’re interested. Founders have many jobs: to build a product, get customers, stand up a marketing function, manage a team, manage your burn, fundraise, and get an office space. Play the long game. They must be interested, and even if they aren’t, it’ll be good learning for me.

X-functional 19

X-functional Legal Growth Start-ups 19

Salesmate

OCTOBER 28, 2020

Accurate forecasting can help a sales team function more efficiently and achieve as well as excel sales expectations. If they slash the price, you will have to offer discounts to stay in the game. Lead Value = Sale value x Lead-to-sale conversion rate. 30 paid advertising x $600 lead value= $18000. Lead Value Formula.

Territory 96

Territory X-functional Pipeline Appointment 96

KO Advantage Group

JANUARY 11, 2020

Inside Facebook you could start by using the search tool to search for "friends of friends in X city". Or inviting them to an event or networking function. This will give you a list of people that are second level connections. In general 2nd and 3rd level connections are valuable in terms reaching out for a genuine conversation.

X-functional 77

X-functional Government Clients Prospecting 77

Hubspot

OCTOBER 4, 2017

That is -- if the technology functions as it was designed, as USA TODAY'S Eli Blumenthal put it: Pixel Buds promise real-time translation, which if it works in real life as well as it does in this demo would be incredible. — But watch this live demo from yesterday's event, and you'll see what I mean: Come on. How cool is that? 4) Pixelbook.

Product 78

Product X-functional Price Technology 78

Hubspot

APRIL 4, 2023

With so many brands vying for their attention, marketers need to step up their game and create campaigns that stand out, are highly personalized, and make a meaningful impact." In the world of consulting, problem-solving is the name of the game. Describe a time when you worked within a cross-functional team to complete a project.

Consult 83

Consult Objectives and Key Results X-functional Construction 83

Hubspot

OCTOBER 1, 2021

However, a fifth of CRM users want slightly more advanced functions: sales automation, a central database, email marketing, customization, and reporting/analytics. As more organizations up their customer experience game, others must follow suit. About a quarter of buyers want monitoring of the sales pipeline and funnel. Manufacturing.

CRM 95

CRM Objectives and Key Results X-functional Pipeline 95

SaaStr

AUGUST 12, 2020

When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than having this feeling of disconnected functional areas, everyone in the company knows what to work on. So, sales in my view is best run on a quarterly plan.

Finance 120

Finance X-functional Launch Objectives and Key Results 120

ConversionXL

MARCH 29, 2017

Typically, it’s a game of continuous small wins that add up over time… Morgan Brown , Inman News : “It’s a feedback loop. Ideation x Execution = ROI. Speed is, largely, the name of the game. It’s that beautiful moment when you’ve found a perfectly working playbook that will help your company grow.” (via Conclusion.

Growth 123

Growth Process Objectives and Key Results A/B testing 123

Sales Hacker

SEPTEMBER 29, 2020

Vishal Sunak: I began my journey in B2B SaaS at Backupify, and got the opportunity to learn the SaaS game from some real experts. I got into the game there, obviously went through the acquisition, that’s how we came up with the idea for the company. He has his own dedicated implementation and vetting function sales ops.

Contract 119

Contract X-functional Objectives and Key Results Legal 119

Hubspot

APRIL 3, 2014

These two metrics are powerful because they allow us to start answering some very intriguing questions, like: We raised “X” dollars from this fundraising strategy, but what does that mean? As a result, it''s important that these two functions collaborate to produce these metrics. 3) Track time and apply as an expense.

X-functional 78

X-functional Finance Strategize Drivers/motivators 78

Heinz Marketing

MAY 16, 2022

You may say, “I’m not a right fit for you because of X, Y, and Z,” but you still made an impression and made it clear who you are best for and that person knows other people that work for or lead companies or lead functions that could need you. . I’m a big believer in cross-functional alignment.

Pipeline 97

Pipeline Referrals X-functional Cross-sell 97

Hubspot

JUNE 25, 2018

The app blocks all types of sites, subdomains, specific pages, as well as in-page content (videos, games, etc.). You can also play a mini-game to wake up your brain while laying in bed. Not only is the chat function easy to use, but you can also share documents, photos, videos, and more.

Product 101

Product X-functional Drivers/motivators Meeting 101