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Microsoft launches third-party government services ad pilot

Search Engine Land

Microsoft is beginning a pilot program to allow advertising by delegated or authorized providers of certain government services with review and pre-approval. The pilot will be limited to the Microsoft Advertising Search Network and Microsoft Audience Network in the United States. How it works.

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What to do if you lose your SEO job: The emergency handbook

Search Engine Land

Post COVID, we saw a huge rise in demand for SEO and related services as people realized the importance of digital marketing. However, a large part of this boom was that governments printed money to stay afloat, and people sat at home and spent their money online. Or, in a service-based business, ask to be paid in advance.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Federal Government have all been impacted, with the Google violating its own standards approximately 80% of the time, according to the research. The retailer is also exploring the possibility of launching ads on Prime Video. TikTok launched ads within its search results in August challenging Google and Microsoft.

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This day in search marketing history: January 28

Search Engine Land

Google Search Console launches new removals tool 2020: The tool temporarily blocked URLs from showing in Google and showed outdated content and content filtered by SafeSearch. Google launches algorithm to fight low-quality scraper content 2011: The change to their algorithm was to prevent low quality scraper content in Google’s index.

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3 Cloud Disciplines to Fuel Digital Innovation

Smarter With Gartner

The onset of COVID-19 caused the most disruptive period of this millennium, but it also demonstrated the monumental power and importance of cloud services. Likewise, millions of people across the world are witnessing the power of cloud services firsthand as they now rely on cloud solutions to work remotely or connect with family and friends.

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Marketing on Threads: What you need to know

Martech

Threads has become the fastest-growing social media platform in history since it launched on July 5. Threads is a new social networking app, operated by Mark Zuckerberg’s Meta Platforms, which is closely integrated with Instagram and currently only available on iOS or Android devices. How many people have joined Threads?

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This day in search marketing history: January 5

Search Engine Land

2015: GM announced a range of new OnStar 4G LTE services, including “AtYourService,” featuring partners like Dunkin’ Donuts and Priceline.com. 2011: An AdWords ad appearing for the query “obamacare” led to a landing page on the official government site HealthCare.gov. Liveblogging The Google Nexus One Phone Launch. by Eric Enge.