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US vs. Google, round 2: Government targets digital ad business

Martech

“Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” the DOJ said when it filed the lawsuit. Email: Business email address Sign me up! Processing.

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How marketers can break free from decision fatigue

Martech

Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration. Competitors who move faster can capture market share and secure customers you could have had.

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Customer experience tools and strategies: 2025 Predictions

Martech

Accessibility to meet tightening standards Web and mobile app accessibility will gain wider traction through specific rules for government agencies and broader commercial standards. The government’s attempt to shut down TikTok hasn’t helped the venue. These experiences will be powered by AI.

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DOJ pushing the sale of Chrome sparks industry debate over web’s future

Martech

Department of Justice is aiming to fundamentally reshape the company’s digital dominance by asking the judge to force the sale of the Chrome browser and restructure its market approach. Chrome controls 66.68% global browser market share and Google receives billions of dollars from Apple for default search status.

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What Is Market Share & How Do You Calculate It?

Hubspot

You might be thinking, "What does this have to do with market share?". If three of those bags were my sister's goldfish, that would mean that she had a 30% market share of my goldfish. Put simply, that is market share. But how does that impact marketers? What is Market Share?

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How search analytics can tailor messaging and maximize performance

Martech

Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. However, with the power of AI comes the responsibility to implement proper data governance. Provide access to the right tools and technologies. Organic search remains a key touchpoint in many customer journeys.

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HubSpot Marketing Hub is moving up to better serve larger marketing teams

Martech

If anything, AI will go from the thing everything is talking about to another fundamental technology users expect and probably dont even notice. The second message is that marketing teams are overwhelmed. Journey Governance helps marketing teams work together with the correct permissions and oversight. Processing.