Veloxy

JANUARY 2, 2024

As a sales leader, your efforts directly impact the company’s stability and growth. However, with increasing competition combined with a limited budget and sales personnel, reaching your quotas can be challenging. While you may want your sales team to focus on selling, they also spend much time on administrative tasks.

Product 246

Product Territory Objectives and Key Results Sales 246

Partners in Excellence

FEBRUARY 29, 2024

He was very focused on the customers and people he was prospecting. He tried to connect what he learned they were doing with his prospecting efforts. ” Stephen started muttering to himself, I suspect he was saying something like, “Dave you don’t get it… ” I kept pestering him.

Pitch 124

Pitch Prospecting Start-ups Conversion 124

Partners in Excellence

MAY 1, 2024

Each of us talk to thousands of sellers and customers every year, and Andy’s podcasts reach 10s to 100s of thousands more. We brag about how much technology we have available, yet CRM compliance is one of the biggest issues I see in too many organizations. ” And we have the goal of “We look marvelous.”

Technology 113

Technology Technology CRM Pipeline 113

Martech

APRIL 15, 2024

What will customers remember after they have experienced your website, product, service or people? A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience.

Customers 121

Customers Hospitality Technology Technology 121

Search Engine Land

MAY 3, 2024

How to optimize local pages to win more local traffic All of your service area pages should target your most important keyword patterns, along with any long-tail supporting keywords you want to rank for in those areas (i.e., “[service] in [city]”). How does one combat that?

Service 105

Service Trust Clients Cross-sell 105

Martech

APRIL 25, 2024

What do you do if the vendor of one of your martech solutions gets bought? This can change many things, including price, customer service, contract enforcement and more. Here are 10 things that will let you be proactive if this happens. Know what you need and why. Look out for promises.

Contract 101

Contract Legal Price Technology 101

Partners in Excellence

MARCH 11, 2024

There are prompts for “researching and understanding” any role you might be selling to. We know how they work and shouldn’t have an expectation of much more–at least used in these ways. The key reasons that would drive a customer to change. ” The roles can be any role you deal with.

Healthcare 115

Healthcare Drivers/motivators Engineering Presentation 115

Search Engine Land

APRIL 25, 2024

Marketers would carefully select a high-value keyword and optimize content and on-page elements to rank well for that term. Understanding when a narrow vs. broad approach aligns with your goals and audience is key. If your goal keyword doesn’t match search intent Context matters.

Niche 118

Niche Clients Education Service 118

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. This might not seem like a big issue.

Trust 111

Trust Customers Healthcare Service 111

Search Engine Land

MAY 10, 2024

But get this: Poor online feedback is not the end of the world, regardless of whether it comes from a former employee or a current customer. How you navigate negative reviews reveals a lot about what type of business you are. Glassdoor and Indeed are the most well-known employer websites.

Trust 98

Trust Represent Start-ups Consult 98

Martech

APRIL 17, 2024

Use customer data to inform email programs. That’s what we should be doing (see the second point above). Email was the quick pivot, the messaging and the low-cost way to insert their companies into the customer experience in the inbox. How do we recognize that we are at this turbocharging moment and prepare for it?

Technology 125

Technology Technology Niche Campaign 125

Partners in Excellence

MAY 6, 2024

But it’s changing for the positive, as Cassi states, “I feel very strongly about ethical selling and the way in which we sell, sticking to our core values and treating the customer with respect.” ” Why I’m so interested in selling: Cassi Roper, CRO, Redgate How did you find yourself in a selling role?

Sell 86

Sell Technical Sales Up-sell Technology 86

Salesforce

MARCH 19, 2024

You understand the pivotal role technology plays in shaping the future of customer service. And you love building community with others who know what it’s like to walk in your shoes. If you’re looking for new ways to connect with your peers, the Salesforce Serviceblazer Community is a great place to start.

Networking 135

Networking Negotiate Service Contact 135

Search Engine Land

APRIL 15, 2024

Then, you must create what Google calls “ helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. Step 1: Goals What is your goal for this content?

Process 118

Process Objectives and Key Results Angle Follow-up 118

Partners in Excellence

APRIL 8, 2024

The global economy/turmoil and continued layoffs/reductions, and shuffling of priorities–both within our customers, markets, and within our own organizations. And others go, blithely, along, “AI can help you double/triple/quadruple your personalized outreach!” We are reaping the results of what we have sowed.

Quota 114

Quota Trust Pitch Up-sell 114

Partners in Excellence

MARCH 12, 2024

One thing that struck me in Don’s contribution is the joy in “doing the work.” ” Reflecting on other stories, everyone is excited to “do the work.” It isn’t the smarmy, pushy approach using sleazy tricks and gimmicks that unfortunately is how it’s still perceived by many. Sales IS business.

Sell 120

Sell Assembly Line Territory Sports 120

Martech

APRIL 22, 2024

and Australia, as well as interviews with marketing experts. At the top level, a strong emotional bond is seen as well as shared values among the brand’s fan community. While only 52% of inert customers had a very favorable opinion of their preferred brand, this rises to 84% among fandom purchasers. Canada, the U.K.

Government 103

Government Niche Customers Process 103

Search Engine Land

JANUARY 10, 2024

Rather than a complete overhaul, evaluating what’s working and what needs refinement will help you realign priorities. This article outlines key strategic aspects you must review, from high-level business considerations to the specific data, tools, content and technical elements that drive results.

Strategize 137

Strategize Launch Start-ups Engineering 137

SaaStr

APRIL 13, 2024

Dear SaaStr: How Do You Build a Real Exit Strategy? At a high level, three things you can do that aren’t very hard will increase the odds you have an “exit”: First, build the best product in an important space. Get to know as many of the senior folks at your potential universe of acquirers as you can.

Cross-sell 111

Cross-sell Engineering Conversion Product 111

Martech

DECEMBER 13, 2023

Well, friends, we have reached the end of 2023. Maybe some of you in ecommerce and retail are pushing the “send” button feverishly and trying not to lose your minds with all of the last-minute requests and pressure this time of year brings. This means learning the most effective ways to position your prompt.

A/B testing 123

A/B testing Strategize Retail Clients 123

Search Engine Land

MARCH 22, 2024

Engaging on forums can be a great way to help people get to know your brand, but tread lightly. It looks like Google has taken note and is working to decide how to reward that in the age of over-produced, AI-heavy content. Building relationships and earning trust are key to earning lasting relationships with customers.

Real Estate 111

Real Estate Trust Healthcare Click Through Rate 111

Salesforce

JANUARY 12, 2024

SMB leaders are experts at making the most of limited resources to draw in customers. But marketing smaller businesses can drain your energy, not to mention your bank account. Here’s how to think about marketing your business on a budget. Have any of your competitors closed, temporarily or permanently?

Customer Relationship Management 105

Customer Relationship Management CRM Strategize Launch 105

Martech

FEBRUARY 7, 2024

Well, that was in 1996, and as you can imagine, a few years later, they could no longer fight it because the world had changed. But I know there’s no way to stop progress, so we must be agile and adapt the way we’ve always worked. It seems like AI is causing that next paradigm shift.

X-functional 114

X-functional Cross-sell Territory Retail 114

Martech

APRIL 16, 2024

What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. What do marketers mean when they say “real-time”? That’s milliseconds.

E-commerce 102

E-commerce Hospitality Customers Strategize 102

Martech

APRIL 15, 2024

She is currently global customer CRM senior manager and CDP advisor. Q: You studied in São Paulo. Is that where you are from? Q: You did a bachelor’s in economics and then — fashion marketing? Dig deeper: MarTech Spotlight interviews Q: How did you come to join Stanley Black & Decker?

CRM 100

CRM Retail Technology Technology 100

Salesforce

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. And you understand the need for building community with others who know what it’s like to walk in your shoes.

Service 132

Service Customers Networking Negotiate 132

SaaStr

APRIL 30, 2024

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. The three topics we’ll focus on are: The importance of staying focused and how to say no.

Go To Market 106

Go To Market GTM X-functional Objectives and Key Results 106

PandaDoc

MAY 13, 2024

You already know who your customers are — but do you know what makes them tick and drives their decision-making? Key takeaways Understanding your customers’ fears, desires, and motivations can help you connect with them and build genuine relationships. Why do people buy?

Closing 52

Closing Legal Real Estate Trust 52

Salesforce

JANUARY 23, 2024

Consider the value your most experienced, high-performing agents and field service technicians bring to your organization. They understand your product or service and know how to quickly address common customer issues and questions. You also need time, money, and resources to recruit replacement talent.

Service 104

Service CRM Start-ups Customer Relationship Management 104

Martech

APRIL 4, 2024

But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. Focus A focused email marketer can envision email’s roles in the organization’s marketing universe and how the channel can contribute to growth and optimization beyond the marketing department.

Strategize 90

Strategize Growth Campaign Legal 90

Partners in Excellence

JANUARY 22, 2024

Sometimes, I feel like a broken record talking about Customer and Business Acumen. Yet these same leaders complain about the ability to connect to prospects and customers. Yet these same leaders complain about the ability to connect to prospects and customers. I ask: “How does your customer make money?”

Customers 107

Customers GTM Trust Up-sell 107

Martech

DECEMBER 26, 2023

How CPGs can realize the value of first-party data with a CDP by Jeremy Brugger. Consumer packaged goods brands can drive ongoing marketing ROI by harnessing the value of first-party data through a customer data platform. Making sense of composable CDPs: What martech buyers need to know by Craig Howard. In your inbox.

Start-ups 106

Start-ups Customers Process 106

Search Engine Land

DECEMBER 21, 2023

In 2023, we witnessed the rise of AI-powered search and significant evolution of the SERPs with the arrival of Google’s Search Generative Experience, as well as Bing Copilot (formerly Bing Chat). Strengthening the technical foundation of your platform to improve discovery and experience is critical. How to humanize content.

Real Estate 127

Real Estate UX Customer Relationship Management Relationship Management 127

Martech

MARCH 4, 2024

As a leader, you must be agile enough to pivot as you learn new information about the marketplace, your customers and disruptive new technology. We know with certainty that we’re in uncertain times and what we know today will be different tomorrow.

Technology 114

Technology Technology Launch Product 114

Spiro Technologies

MAY 8, 2024

And they get, “What do you want to do when you grow up?” It’s like, “Well, what do you want to sell?” On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way.

Customers 59

Customers Manufacturing Up-sell Cross-sell 59

SaaStr

MAY 13, 2024

And that thing I’ve learned is that you can take two brutally competitive products, that are very similar, give each a booth at SaaStr Annual, Europa or at one of our digital events… or each can try a podcast ad or do a newsletter ad … and one can walk away with more leads than you can follow up on.

Quota 52

Quota Pipeline Follow-up Start-ups 52

Martech

OCTOBER 9, 2023

In the second part, we’ll see how the LLM responded. Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. This is not a license to try to manipulate your customers into doing what you want them to do. This is a must.

A/B testing 135

A/B testing Retail Campaign Price 135