Martech

MARCH 12, 2024

It’s a strategy that’s all about acquiring revenue and profit. The uncomfortable truth is that close coordination of marketing and sales (and soon customer success) is required to create and maintain the increasingly personalized customer experience. You also know who those “best” customers are. Your TAM has a subset of your ICP.

Customers 91

Customers Drivers/motivators Construction Legal 91

Martech

JANUARY 23, 2024

This year-round strategy translated into strong holiday sales during a successful ecommerce holiday season. Over the 2023 holidays, ThriftBooks sales were up more than 20% year-over-year. The holidays were a really strong season for us,” said Barbara Hagen, VP of sales and marketing for ThriftBooks. Do I need to wait?’”

Technology 96

Technology Technology Price Referrals 96

Heinz Marketing

MAY 19, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing You’ve spent months developing a content strategy and weeks laboring over a piece of content that you have deemed “high value”. Why are they unwilling to give you accurate contact information despite downloading your content?

Strategize 107

Strategize Referrals Contact Pipeline 107

Salesforce

NOVEMBER 2, 2023

Here’s how you can learn more about email workflows and start automating today. By this definition, an email workflow can involve content, design, development, and often automation needs. Painstakingly crafting emails, hoping the recipient wouldn’t see the telltale “Hello (name),” and adding contacts to your email workflow manually?

Campaign 122

Campaign Customer Relationship Management Contact Relationship Management 122

Martech

SEPTEMBER 18, 2023

John Leonelli is head of sales, B2B Americas, at Babbel, a company that provides subscription-based language learning software and an e-learning platform. We spoke at HubSpot’s Inbound conference where he gave us a sales-side view of working with marketing, what tools are important to him, what he worries about and the impact of AI.

Agriculture 114

Agriculture Territory Construction Manufacturing 114

Salesforce

APRIL 5, 2024

Understand needs for accessible design The Web Content Accessibility Guidelines (WCAG) include a first review of accessibility called Easy Checks. Others with photosensitive epilepsy can have seizures if content moves, flashes or blinks more than three times in one second. And think about people who use screen readers.

User Experience 98

User Experience Conversion Start-ups Trust 98

SalesLoft

FEBRUARY 15, 2024

If you talk to Cisco’s Business Operations Manager John Wayne “JW” Maioriello about his team’s switch to Salesloft, he’ll tell you it was the right decision: “It took us nearly zero time to see the benefits of using Salesloft.” Why seek out a new sales tool anyway? It really just boiled down to timing.

Strategize 52

Strategize Technology Technology Contract 52

Search Engine Land

MARCH 13, 2024

One of the biggest mistakes I see time and time again with B2B content is that it misses the point that you are selling to a human. I will share with you my top five tips to make your content feel more human and to ensure it speaks to the people digesting it. When you get this right, the impact can skyrocket.

Drivers/motivators 98

Drivers/motivators B2B B2C Quota 98

Heinz Marketing

NOVEMBER 8, 2023

By Carly Bauer , Marketing Coordinator at Heinz Marketing At Heinz Marketing, we regularly talk about sales and marketing alignment– A strategic and collaborative approach in which a company’s sales and marketing teams work closely together to achieve common goals, increase efficiency, and improve overall business performanc e.

Meeting 112

Meeting Campaign Lead generation Strategize 112

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Plus, it helps to know how these communities work before you draw conclusions about whether they could be the right fit. Why pay attention to the creator economy? Treat them as partners.

Niche 125

Niche Negotiate Legal Contract 125

Search Engine Land

MAY 8, 2024

So whether that be a frustrating or disappointing experience like this: Or, a really fantastic, happy experience like this: Many purchases include a digital element or are solely completed online. Every piece of content should be a narrative. There are mixed reports on the return for SEO ranging from $3 to $5 for every $1 spent.

UX 91

UX Objectives and Key Results User Experience Legal 91

Search Engine Land

OCTOBER 26, 2023

From home services to SEO and everything in between, do-it-yourself (DIY) content is one of the best ways businesses can engage with their audience online. Sharing DIY content offers a variety of benefits to businesses, from improving E-E-A-T to increasing online visibility and even generating leads. Everybody wins!

Trust 102

Trust Education Service Entertainment 102

Martech

MAY 2, 2024

However, with B2B buying journeys now occurring primarily online before sales’ involvement, marketers are turning to new data-driven technologies to pinpoint potential buying group members earlier in the process. Each role will have an agenda, meaning what it cares about and what motivates it. Influencers Make my job easier.

B2B 115

B2B Drivers/motivators CRM GTM 115

Sales Hacker

FEBRUARY 9, 2024

As a founder, you really, really, really want the thing to work. If you’ve used big-name prospecting tools before, you know that they all share one, massive problem: Bad data. That’s sales. Optimism is surely a necessity. But contrary to what may seem natural, so is pessimism. Sponsor shoutout: Wiza.

GTM 67

GTM Real Estate Launch B2B 67

Heinz Marketing

MAY 2, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. how to infuse the buyer’s journey into a sales enablement system/program.

Pipeline 96

Pipeline Pitch Sales Account management 96

Martech

JULY 21, 2023

The company has introduced two AI-powered tools, Content Assistant and ChatSpot, to “help customers save time while creating better connections with their audiences.” Here we take a deeper dive into Content Assistant and explain how to get the most out of ChatSpot. So how might you use HubSpot’s Content Assistant?

Niche 93

Niche CRM Contact Sales 93

Salesforce

JANUARY 4, 2024

A marketer’s job is to find and understand high quality leads, then help convert them to sales. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Table of contents What is drip marketing? Content is pre-written or dynamic, based on the maturity of the company using drip marketing.

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

SaaStr

FEBRUARY 7, 2024

In this playbook we’ll share: Automated outbound at-scale strategies. Sales-assisted, product-led growth strategies that close Enterprise leads. How to use community as a driver of product-led growth. For context to kick us off, some of the top SaaS companies have 41% lower CAC than the rest. So, how do you achieve that?

E-commerce 88

E-commerce Referrals Growth Quota 88

Salesforce

OCTOBER 10, 2023

Think about the last time you watched a football game. It’s no different in sales — only instead of game rules, you use a sales cycle to make sure you’re following the right steps at the right time. Let’s take a look at the stages of a sales cycle, and how you can use it to secure regular deal wins. Probably not.

Objectives and Key Results 110

Objectives and Key Results Negotiate Sales Technique 110

Heinz Marketing

AUGUST 3, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. That sum total is really what represents your brand.”

Pipeline 120

Pipeline Represent Sales Up-sell 120

Martech

APRIL 11, 2024

The evolution of martech: From automation to AI As marketing technologists, we’ve lived through our fair share of technology explosions. Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more.

B2B 120

B2B Manufacturing Technology Technology 120

Heinz Marketing

MAY 12, 2022

This meeting varies and is used to educate the team on new processes, share client work/projects, and meet with vendors. So today I thought I’d share the recent vendors we’ve chatted with and hopefully you can add these tools to your repertoire. There really was a solution for everything.

B2B 107

B2B Consult Technology Technology 107

Martech

APRIL 19, 2024

And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. According to Statista , average daily social media usage worldwide was 143 minutes per day, as of 2024, or about 2.5 These purchase-minded consumers are also spending a great deal of time on social media.

B2C 105

B2C Lead generation B2B Campaign 105

ConversionXL

MARCH 31, 2021

We’re told time and time again, producing high quality content is one of the highest value activities you can do for your business. Yet, the question remains, what does high quality content actually mean and how do you measure it? With content marketing, it can be easy to get lost in the noise and miss what matters.

Objectives and Key Results 163

Objectives and Key Results Real Estate Teamwork Gaming 163

Search Engine Land

OCTOBER 13, 2023

We describe the results of our campaigns, just to be questioned about the “actual ROI”. Marketing is just often seen as a cost center since we’re not directly bringing in revenue like sales or customer success,” Marcotullio said. Worse yet, we might feel like Natalie Marcotullio , head of growth and operations at Navattic.

Finance 113

Finance Objectives and Key Results Assembly Line Trust 113

Search Engine Land

MARCH 4, 2024

A world of excess: Is more really better? If there is one thing that’s true about modern search marketing, it’s a dependence on very deep, user-level data. They now demand greater control over their own data, how it’s shared and where it’s used. Search marketing is a heavily data-centric world. Why is this change significant?

A/B testing 121

A/B testing Click Through Rate Campaign Trust 121

Heinz Marketing

MAY 12, 2021

Numerous studies have shown that sales and marketing alignment leads to increased revenue, improved campaign performance, better win rates, and improved customer retention. A key benefit of sales and marketing alignment is improved communication of important data and insight across teams and functions throughout the organization.

Campaign 120

Campaign Target audience/market Sales Follow-up 120

PandaDoc

AUGUST 9, 2023

The best LinkedIn users get endorsements, post regular content, and stay active. It’s a space where freelancers, content creators, salespeople, marketers, managers, and executives can reach out to one another and network. Headline Sales professionals know all about the power of a headline. It’s also great for prospecting.

Networking 83

Networking Legal Cross-sell Teamwork 83

Lead Fuze

JANUARY 6, 2022

Compelling storytelling is an incredibly powerful way to boost your B2B sales and leads. Successful B2B marketing strategies are about connecting with people on an emotional/psychological level. They’re more about connecting to the hearts of people so you can control their minds. Long Sales Cycle. Low Conversion Rates.

Technique 105

Technique B2B B2C Contract 105

Hubspot

SEPTEMBER 20, 2023

Conversational AI for sales teams can eliminate a lot of repetitive tasks such as follow-up emails and customer queries and even generate sales collateral. Here are the best ten conversational AI tools for sales. How Conversational AI Can Benefit Sales The Best Conversational AI Tools for Sales Teams What is conversational AI?

Conversion 79

Conversion Price Sales Angle 79

SalesLoft

MARCH 31, 2022

The sales industry is advancing more quickly than ever before. . These changes are positive, but now sales leaders have new challenges that are keeping them up at night – myself included. These changes are positive, but now sales leaders have new challenges that are keeping them up at night – myself included.

Objectives and Key Results 105

Objectives and Key Results Cross-sell Objection handling Sales 105

SaaStr

DECEMBER 8, 2022

At SaaStr Scale this year, Yamini Rangan, CEO of HubSpot joined us, and I thought it was really an A+ discussion. We’ll share another post on the convo with a summary of all the learnings, transcript, the podcast etc. — but I thought I’d share my Top 10 Learnings ahead of that while they are top of mind: 1.

CRM 93

CRM Up-sell Sell Start-ups 93

Gong.io

OCTOBER 12, 2022

And how can teams other than sales benefit from actionable customer data and insights? . Coaching : Share your top performers’ playbooks with the entire team so everyone can charge toward closed-won. Sounds like an excellent solution for sales teams, right? Just For Sales? Let’s start from the top. Advanced search.

Campaign 62

Campaign Closing Start-ups CRM 62

Martech

JANUARY 26, 2024

Satisfied customers don’t just come for more, they’ll spread the word about you. Key decision-makers are founders, heads of sales or heads of marketing and C-level executives in the same fields. Scott is the VP of sales at a $50 million tech company. Generating revenue growth is the ultimate goal for any B2B founder.

B2B 113

B2B Customers Appointment Objectives and Key Results 113

Gong.io

OCTOBER 19, 2021

For a long time, sales leaders thought that the way to give sales teams a leg up was to help them target the right buyers in the right ways. Sales Enablement is about to become your priority (if it isn’t already). Sales Enablement is about to become your priority (if it isn’t already).

Quota 164

Quota Sales Strategize Objection handling 164

Highspot

FEBRUARY 2, 2024

70% of marketing content goes unused (Forrester). That’s right, the content your team spends hundreds of hours building per year is likely not getting the mileage or ROI it deserves. Surface key sales processes, methodologies, and channels Where is our market opportunity? More on structuring effective Sales Plays below.

Objectives and Key Results 52

Objectives and Key Results User Experience Government Sales 52

Martech

AUGUST 25, 2021

At the kernel of both is a long-standing truth: people like to be part of a group that shares common interests, whether personal or professional. At the same time, the idea is to integrate ad messages with content meaningful to the audience. So why does it feel like community is about to take off? It’s nothing new.

Retail 143

Retail B2B Pipeline Technology 143