Search Engine Land

MAY 16, 2024

I don’t know for a fact that people are searching less on Google. I just know it’s true. But if that’s the case – doesn’t that mean AI Overviews, or the artist formerly known as Search Generative Experience (SGE), isn’t solving a problem it was supposedly invented to fix? We knew this was coming.

Gambling 108

Gambling Launch Follow-up Engineering 108

Search Engine Land

NOVEMBER 22, 2023

Google is: Refining what it means to provide high-quality search results. Here are high-level insights into what has changed in the latest search quality rater guidelines update. A forum page defaults to “medium” if it’s simply a new page that hasn’t had time to collect answers.

Meeting 140

Meeting Represent Engineering Conversion 140

Search Engine Land

MAY 13, 2024

Whenever a new change happens, I first try to understand what the search engines are doing and why they’re trying to accomplish it. A better approach is to start with the keyword, understand the user intent and what they would find useful – and then go build that. That doesn’t mean those tactics are a good business model.

Engineering 132

Engineering Legal Start-ups Trust 132

Partners in Excellence

APRIL 2, 2024

” Covey writes about the importance of having a destination or a goal, Knowing what we are trying to achieve forces us to focus on the things critical to achieving the goal. Without this, we wander aimlessly, perhaps without understanding what we are trying to achieve. We orient all our activities to getting that order.

Customers 122

Customers Closing Presentation Product 122

Partners in Excellence

APRIL 16, 2024

We are inspired by thousands of articles, podcasts, and videos–each offering the same answers to what we have to do to be successful. (I We know what we have to do, and, for the most part, each of us is well intended–we really want to do the things that cause us, our customers, and our companies to be successful.

Cross-sell 113

Cross-sell Pipeline Meeting Presentation 113

Search Engine Land

MAY 9, 2024

Your online reputation is what users can learn about your brand within a few seconds. But today, it’s not only about what users might think. In this article, you will learn: How to properly monitor what is said about your brand online across different platforms. Who will give the answers? We also need to care about AI.

Engineering 109

Engineering Networking Clients Construction 109

Partners in Excellence

MARCH 11, 2024

And 100% of the time, I get answers that are, at best, mediocre. I try some prompt engineering beyond what’s recommended (I’ve gotten pretty good at that) and the result is MEH. We know how they work and shouldn’t have an expectation of much more–at least used in these ways. Or any market or industry.

Healthcare 117

Healthcare Drivers/motivators Engineering Presentation 117

Partners in Excellence

JANUARY 18, 2024

Customers asking us about the product capabilities, drilling deeply into what the products and solutions do. These are the discussions we strive to get since it is all about us and what we sell. These are the discussions we strive to get since it is all about us and what we sell. They don’t know how to buy.

Customers 129

Customers Up-sell B2B Trust 129

Search Engine Land

APRIL 11, 2024

The future of information and answers. We call it featured snippets, but for almost 10 years now you go to Google for many questions we kind of use AI to answer them. We call it web answers internally. … We’ve always answered questions where we can. Answers vs. search. We will continue doing that.

Electricity 108

Electricity Government Technology Technology 108

Partners in Excellence

MAY 16, 2024

This outreach strategy has existed at least as long as I’ve been able to answer a phone or go out to the mailbox to empty the junk mail. What do we need to know about the organizations they work for, their markets, and the potential impact of the issue on the individual and the organization they work for?

Cold Call 77

Cold Call Technique High impact Pitch 77

Search Engine Land

FEBRUARY 19, 2024

What is voice search?” “Hi, Voice search means optimizing your website for voice search queries. So, what do I think this means for voice search, and is it important in 2024? What’s important is for marketers to be prepared for the shift. And this can inform what a site needs to answer. “OK, Google.

Entertainment 122

Entertainment Technology Technology Gaming 122

Search Engine Land

FEBRUARY 19, 2024

Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? That’s what Gartner, a technological research and consulting firm, is predicting. If true, this would mean a huge shift in search marketing strategies, both paid and organic. Why we care. ” But.

Engineering 133

Engineering Entertainment Market share Consult 133

Partners in Excellence

AUGUST 7, 2023

How do I know this? They don’t know enough about what I’m trying to achieve to be able to articulate and quantify the value I should expect from their solution. They answer concerns I have with product capabilities, not what the solution means to me and my organization and what we are trying to achieve.

X-functional 105

X-functional Pitch Price Customers 105

Salesforce

NOVEMBER 3, 2023

We know [current generative AI] has a tendency to not always give accurate answers, but it gives the answers incredibly confidently,” said Kathy Baxter, principal architect in Salesforce’s ethical AI practice. “We So it can be difficult for individuals to know if they can trust the answers generative AI is giving them.”

Pharmaceutical 127

Pharmaceutical Legal Trust Technique 127

Search Engine Land

MARCH 13, 2024

Be clear on who the content is for and what motivates them Knowing your customer goes back to the basics of marketing, but often when we get into a rhythm of delivering website content for SEO, it can be forgotten. Contextually, where we want to understand where we fit in, how others see us and what difference we are making.

Drivers/motivators 96

Drivers/motivators B2B B2C Quota 96

Search Engine Land

MAY 10, 2024

How you navigate negative reviews reveals a lot about what type of business you are. That means if your company has poor ratings on either website, the results will likely show up early when someone on the job hunt searches for your organization on Google. Getting this sort of detrimental feedback online can feel like a sucker punch.

Trust 94

Trust Represent Start-ups Consult 94

Salesforce

MAY 6, 2024

Is your business ready for an audit? No, not the kind involving accountants and IRS agents. We’re talking about an AI audit, a kind of check-up on your AI systems to ensure they’re operating ethically, transparently, and within regulatory guidelines, with an eye toward understanding how they make decisions.

Legal 116

Legal Territory Trust Technology 116

Partners in Excellence

FEBRUARY 2, 2024

“All sorts of “”Experts” offer miracle cures and prompts to “give us the answers, doing all the work for us.” ” All of what I see from sellers leveraging ChatGPT and similar tools are well written, most are unimpressive. Let me dive into what that means. We will move beyond this.

Manufacturing 117

Manufacturing Engineering Technology Technology 117

SaaStr

MAY 17, 2024

Noam jokes that the best way to get there is to immediately start making decisions as though you already know everything. Your role is to listen and gently help the team be more efficient at what they’re already doing. What roles do they want to play? But how do you tactically achieve all of that?

Product 92

Product GTM Trust Growth 92

Search Engine Land

MARCH 6, 2024

Keyword targeting Brands have keywords that represent who they are, what they do, the problems they fix and the products and services they offer. Marketing channels and the teams managing them should be constantly collaborating and avoiding operating within silos. But it’s easier said than done sometimes.

Objectives and Key Results 113

Objectives and Key Results Cold Call Cross-sell Engineering 113

Partners in Excellence

AUGUST 18, 2021

But just because the customer can answer those questions doesn’t necessarily mean the deal is real from the customer’s point of view. Look at the number of budgeted buying initiatives that never result in an order (even though the customer could give the right answer to all the BANT questions).

Customers 165

Customers Manufacturing B2C Technology 165

Partners in Excellence

DECEMBER 21, 2023

The conversation got me thinking about the issue: “Our customers desperately need help, but do we want to be helpful, do we know how to be helpful? And when we do, we are overwhelmed with information and data about what we might do. You already know that. And if we do, do we know how to provide that help?

Customers 122

Customers Quota Up-sell Conversion 122

Martech

APRIL 16, 2024

And you’ve probably been wondering, what is real-time marketing? What matters is that you reach your customers when they need to be reached, with the right experience. What matters is that you reach your customers when they need to be reached, with the right experience. What do marketers mean when they say “real-time”?

E-commerce 95

E-commerce Hospitality Customers Strategize 95

Search Engine Land

MARCH 7, 2024

Do you know what problems you’re solving for your users? User testing can help you determine exactly who your website is for and what communication they’ll respond to. You can find out how much they know and what they think about your website and competitors. What sources do you use to learn more?

Territory 80

Territory UX Start-ups Follow-up 80

Search Engine Land

FEBRUARY 22, 2024

What to consider before targeting locations in Google Ads Does your business have specific products or services by location? How many times have you, as a consumer, seen an ad, and you know it’s not available in your location? Interest means the user is outside of the physical target but has shown interest in that area in the past.

Territory 113

Territory Campaign Lead generation Strategize 113

Martech

MAY 6, 2024

At the same time, customers are increasingly concerned about the what, why, and how of their data. They want to know what’s being collected, why we’re collecting it and how it’s being used. This, in turn, means marketers need to look for new ways to navigate this shift. It seems that we’re stuck between two extremes.

Customers 106

Customers Trust Campaign Closing 106

Search Engine Land

DECEMBER 21, 2023

Want to get into the AI-generated answer (or snapshot)? Content intelligence – knowing what type of content will perform, based on data – should become your foundation of content creation. Google’s new AI model, Gemini , is its largest and most advanced, capable of understanding text, code, audio, images and video.

Real Estate 123

Real Estate UX Customer Relationship Management Relationship Management 123

Partners in Excellence

NOVEMBER 29, 2023

” Usually, we train them what response to expect, training them to respond, “We can solve that issue with this product… ” But that rarely happens. ” Or “I’m not sure, what should we be looking for?” ” Or “What do you mean?”

High impact 123

High impact Pitch Conversion Prospecting 123

Search Engine Land

FEBRUARY 15, 2024

What services do SEO agencies offer? The answer depends on your budget and your goals. After all, it’s an agency’s job to know everything about SEO as it happens. Agencies know how to select and use the tools needed for your specific project, reducing in-house costs and offering you time savings.

Consult 116

Consult Clients Engineering Service 116

Search Engine Land

FEBRUARY 13, 2024

Having been a Google quality rater myself (almost a decade ago now), I quickly realized what E-E-A-T was: human language to describe the ultimate goal of the algorithm so raters without access to Google data can evaluate algorithms. First of all, what is E-E-A-T? For the longest time, I’ve avoided writing or talking about E-E-A-T.

Engineering 122

Engineering Contact Start-ups Launch 122

Partners in Excellence

DECEMBER 8, 2023

We know from watching actors, scripts only work, if each person involved is reading from the same script. It focuses on what the seller wants to say and achieve, not what the victim , I mean prospect seeks to achieve. Today, while our agenda didn’t start with this, it ended up being the focus of our conversation.

Construction 104

Construction Conversion Prospecting Presentation 104

SaaStr

MARCH 20, 2024

They discuss Sam’s learnings at Founders Fund, what the 2024 playbook looks like, hiring and motivating sales teams, and a handful of audience questions. What he’s learned on both sides of the VC table is that the bar is really high for most VCs. And that’s what makes the bar that much higher.

Quota 100

Quota Finance Drivers/motivators GTM 100

Martech

DECEMBER 21, 2023

Constructing a powerful and effective value proposition must include what is exclusive to your offer and answer the question “Why should I choose your company over any other company?” Make sure all employees know the plan. Attract Most teams play it safe, doing what everyone else does to attract prospects. Don’t do that.

Launch 104

Launch Product GTM Education 104

Salesforce

DECEMBER 6, 2023

Knowing what paths a user might take and considering possible content variations can help inform designs. We also need to know what the experience looks like for users across devices or in different real-world environments. People were already on the fence about automation and chatbots.

Conversion 126

Conversion Technique Represent Launch 126

Salesforce

JANUARY 23, 2024

They understand your product or service and know how to quickly address common customer issues and questions. Now think about what you’ll lose and have to deal with if those individuals leave your company. What you’ll learn: What is knowledge management? Get the free report What is knowledge management?

Service 104

Service CRM Start-ups Customer Relationship Management 104

Salesforce

FEBRUARY 12, 2024

What you need to know When we say “Salesforce ecosystem,” we mean the thousands of companies and organizations worldwide who run their businesses on Salesforce. Have a look at what each entails and where on Trailhead you can learn about them for free. The Salesforce job market is only growing, powered by AI.

Relationship building 116

Relationship building Niche Contact Trust 116

Salesforce

OCTOBER 18, 2023

You can’t sell something to someone you don’t know exists yet, and they can’t buy anything from a company they’ve never heard of. Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. Connect 1:1 What is demand generation marketing? Here’s how.

Objectives and Key Results 111

Objectives and Key Results Customers Drivers/motivators Lead generation 111