ConversionXL

FEBRUARY 6, 2019

If your product hasn’t yet launched, it’s obvious that you’re in this initial phase of the product lifecycle. For recently launched products, marketers in the Introduction stage focus on creating awareness and motivating potential buyers to consider a product—to be in the conversation when potential buyers consider their options.

Product 124

Product Price Campaign Growth 124

Partners in Excellence

AUGUST 16, 2015

Get some autodialing technology, dial and pitch, dial and pitch, dial and pitch. Their share prices are declining, their revenues or profits are in freefall, their market share is declining. Maybe they’ve missed on new product releases or launches, maybe they aren’t launching new products.

Prospecting 101

Prospecting Pitch Appointment Campaign 101

Gong.io

FEBRUARY 14, 2022

80% of customers you pitch your Nexus to will agree with it wholeheartedly and love you even more for it. 20% of customers you pitch your Nexus to will disagree with it; a portion may hate you for it! Back in 2007(ish), Hubspot created a Nexus, and as a result, launched a new category of sales: Interruption vs. permission. .

Cold Call 121

Cold Call Objectives and Key Results Sales Pitch 121

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

X-functional 126

X-functional Customer Relationship Management CRM Relationship Management 126

Hubspot

JUNE 26, 2019

Product marketing is about understanding a specific product’s audience on a deep level and developing that product’s positioning and messaging to appeal to that audience. Launch your product. To do this, follow these steps: Turn the answers to the positioning and messaging questions into an elevator pitch. Improve market share.

Product 101

Product Electricity Launch Price 101

Hubspot

MAY 29, 2012

” This ad isn't about making a Nike sales pitch. Yet, like the Nike ad discussed above, this is not a sales pitch but rather a story much larger and more infinite than the product. For the launch of its channel in Belgium, TNT hired an agency to shoot a reality-TV type of ad. Share your videos in the comments!

Entertainment 78

Entertainment Pitch Launch Gaming 78

Search Engine Land

MARCH 7, 2023

Google amplifies musicians in Google search through the Google Posts platform 2018: Google launched Google Posts to all musicians who had Knowledge Panel details in search. Bing And Google Gain Market Share While Yahoo Drops 2012: Yahoo’s decline since 2011 was significant. Paul, Minnesota.

Engineering 81

Engineering Launch Networking Entertainment 81

Search Engine Land

JANUARY 19, 2023

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. SEOmoz Launches Open Site Explorer, A Competitor (Replacement?) Report: Google Leads U.S.

Engineering 88

Engineering Campaign Launch Represent 88

Sales Hacker

OCTOBER 17, 2019

As background, our revenue is driven by high-quality authors who launch book campaigns with us, each of them onboarded through personalized sales-driven outreach. . We had a goal to bring on more authors than any previous year before, so we could increase market share and prove our ability to scale as a platform. .

Launch 53

Launch Pitch Sales Pipeline 53

Heinz Marketing

JUNE 30, 2020

And in doing so, helps grow your market share as well as your thought leadership in your industry. Without content marketing, the job of building predictability into your pipeline becomes much harder. Creating a content marketing strategy is no small task, nor is it one that’s meant to be easy, quick, or immediate.

Campaign 101

Campaign Pipeline Engineering Prospecting 101

Search Engine Land

JANUARY 25, 2023

LinkedIn Ads launches In 2011, LinkedIn Ads officially launched. LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. AdGooroo Launches Competitive Insights For Local Paid Search 2016: The new tool provided keyword, ad copy and budget insights at a city level.

Objectives and Key Results 77

Objectives and Key Results Retail Real Estate Engineering 77

Search Engine Land

MARCH 9, 2023

comScore Search Share For February: Bing Grows (Yet Slows) And Yahoo Declines Again 2010: Google regained some share “lost” in January and Bing’s gains continued, albeit at a somewhat slowing pace. SEMPO Report Cuts Search Ads Forecast 2009: Search marketing spending would increase only 9% to $14.7

E-commerce 87

E-commerce Territory Engineering Networking 87

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 94

Trust Objectives and Key Results Engineering Negotiate 94

Hubspot

SEPTEMBER 19, 2018

Lucky people pitch often. By executing and being first to the market, you can seize the “ first mover advantage.” By the time their success prompted competitors to start their own online bookstores, Amazon had already taken a big enough market share to make competition nearly impossible. Set yourself up for luck.

Minimum Viable Product 78

Minimum Viable Product Legal Finance Government 78

Sales Hacker

MARCH 4, 2025

If people want to steal that, it was You have this operating committee, you have a VP from all these different, you know, business units, um, and then they would basically kind of come up with solutions and then pitch that to the governing committee. So it was all of my marketing peers and our CMO, Dave, who, you know, it’s my boss.

GTM 72

GTM X-functional Start-ups Campaign 72

Salesforce

MAY 3, 2024

They would rather wing it, stick with a pitch deck, or hope for the best. If someone were to ask for a more involved version of your business elevator pitch, you’d recite your executive summary. The market analysis section requires you to validate that there is enough demand in the market for your business to both enter and grow.

Finance 52

Finance Pitch Legal Repeat business 52

Gong.io

DECEMBER 5, 2022

That means taking time to understand a prospect’s pain point and personalizing your pitch to highlight how your product can solve it. Such goals might include a revenue target or the acquisition of a market share. Perhaps you’re trying to enter a new market, for instance, or you want to launch a new product.

Strategize 62

Strategize Sales Quota Pipeline 62

PandaDoc

AUGUST 23, 2024

Maybe they notice a dip in win rates when competitors launch a new feature, which would suggest it’s time to pivot and refresh the sales pitch. Manage data more effectively : Having your sales data in one place is useful for crafting a business strategy that reflects market conditions.

Strategize 52

Strategize Contract Territory Sales 52

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. From that point on, we built a product and we launched it in February of 2008 out of a back of a coffee shop with one employee. So we launched the company in February of 2008.

Closing 73

Closing Customers Niche Sports 73

Gong.io

FEBRUARY 9, 2019

Pitching 5. Pitch a targeted value prop. If you’ve followed the previous tips, you’ve secured a platform to make your pitch. Successful cold calls ALMOST ALWAYS involve making such a pitch: I know, I know. “Pitch” seems to be a bad word in sales today. . Quick Links 1. Prospecting 2.

Technique 133

Technique Cold Call Objectives and Key Results Objection handling 133

Hubspot

AUGUST 4, 2020

One aspect of virtually every co-marketing campaign you'll need is a shared landing page. Co-Marketing Shared Landing Page. How to Plan a Co-Marketing Agreement. Come up with an idea to pitch. Once you determine you'd like to work with a partner, it's time to come up with an idea to pitch.

Campaign 101

Campaign Promote Legal Pitch 101

Search Engine Land

FEBRUARY 9, 2023

This was the third confirmed update to the algorithm, which launched Jan. Google officially displays years in business in local pack 2021: After several months of testing, Google officially launched a label that showed how many years a business had been in operation. 19, 2012 and was updated Oct. 2010: Better in general.

E-commerce 75

E-commerce Electricity Pharmaceutical Engineering 75

Sales Hacker

MAY 13, 2025

Our launch was eaten by Google in every way. And so every time we cranked up the monetization, we just watched our search share road, and that was the beginning of the Google monopoly where Yahoo went, from mid-teens market share to, I think what’s 1.5% And we had this horrible dilemma. today or something like that.

GTM 72

GTM Engineering Start-ups Growth 72

SaaStr

JULY 11, 2019

This is a 20-year-old market, and then how did you really get traction? What changed in technology, in the market, that a new entrant for a CEO that by the time I met you, knew the market cold? Let me tell you, the first pitch. But how could you penetrate this old, dated market with this brand new company?

Launch 108

Launch Technology Technology Up-sell 108

Sales Hacker

OCTOBER 31, 2017

Ignore one and you’ll relinquish potential market share to competitors. Pitch/Presentation. Launched by Jill Konrath in 2012, SNAP stands for S imple, i N valuable, A ligned and P riority. Consumer behavior is changing. Customers lose sleep over their problem, not your product. New engagement channels are propping up.

Process 92

Process Objectives and Key Results Repeat business Referrals 92

Heinz Marketing

JULY 20, 2020

Now, it sounds obvious in retrospect, but most companies were taking similar approaches, saying, here’s a new product launch, let’s put out a message and let’s send it to prospects and send it to customers. So, the first thing we say is, you need to be situational.

Pipeline 114

Pipeline Sales Up-sell Presentation 114

SaaStr

OCTOBER 24, 2019

Your burn shouldn’t be too high, you cannot have a disappointing product, you should build a full-fledged product before you launch, you need to be in a massive market, you need big commercial traction to build value, you need to be in the US, really all those things. Because, market share is really number one metric.

Launch 51

Launch Growth B2B Networking 51

Heinz Marketing

APRIL 2, 2018

You guys launched at SaaStr here a couple weeks ago. That’s something that Microsoft and Google, while their market share is high, they’re not able to really focus like that at this point. Design teachings of prioritization and focus are really, really critical. Matt: Yeah. Absolutely. It was so much easier.

Pipeline 53

Pipeline Sales Presentation B2B 53

SaaStr

JUNE 28, 2019

What is the right way to present that when pitching VCs? They are profit, cash, growth, and market share. I think it’s really hard to move with a very complex, heavy, professionally services-driven product down market. How do you need this change to be reflected in your pricing? And that’s something we did.

Price 51

Price Cross-sell Up-sell Start-ups 51

The Lost Book of Sales

JULY 12, 2021

Being sales vs. market driven when crossing the chasm. Launching the invasion. They sometimes even seek them out even before a formal marketing program has been launched. The problem goes beyond pitches and positioning, though. How does the "D-Day" strategy help companies cross the chasm? Define the battle.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

ConversionXL

JUNE 2, 2020

If 10 startups launched tomorrow tackling the exact same space—but they couldn’t see what others were doing—what would happen? If you’re using table-stakes arguments to sell your product or pitching it like you’re the only game in town, you need to rethink differentiation. To do safe and boring marketing, post safe and boring stuff.

A/B testing 162

A/B testing X-functional Price Gaming 162