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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Let’s say you’re launching a new product. Example 1: Software company Based on market research, this company finds that its niche software could serve up to 30,000 clients in North America. You need to understand how big the market is in order to determine whether it’s worth the investment.

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What Is Partner Enablement and How to Create a Successful Strategy

Highspot

Enabled partners can tap into niche markets your internal team might not reach. This results in higher sales growth and improved customer satisfaction Broaden market reach: Partners can often access niche markets through avenues that were previously unavailable to you, like healthcare or finance.

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The Early Days: How Veeva Hit $100m ARR With Just $3m Raised — And a Deep Vertical Focus

SaaStr

Specific Problem-Solution Fit : “We’re solving problems like drug sample tracking with electronic signature capture, healthcare affiliations management” – problems too niche for horizontal platforms 5. Why a dozen? ” 9. .”

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Your top B2B YouTube ads questions – answered

Martech

” YouTube can feel like unfamiliar territory if you’re only used to advertising on Google or social platforms. Medical device company Create custom audience segments based on smaller, niche competitor websites that sell the same type of product as you. Dig deeper: Google launches AI tool forYouTubead optimization 6.

B2B 115
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I Took a Deep Dive Into Trend Forecasting: Here’s What I Learned [+ Expert Tips]

Hubspot

Some trend forecasting should occur before starting a business or launching a new product or service. The idea behind a micro trend is that it’s a smaller, niche trend that may start or grow within a community. Google Trends brings trend data on your particular keyword and includes: Interest by region.

CRM 36
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How To Sell Your Business and Make a Successful Exit

Hubspot

Do you want to launch a new venture, invest in other businesses, or take a break? The more niche their experience, the more theyll be able to guide your sale appropriately. Keep in mind, they may be in a different region or neighborhood and want to grow by acquisition instead of scaling, so cast a wide net.

Sell 48
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Most celebrity endorsements are expensive mistakes

Martech

Evaluating an endorsement deal whether it’s with a global icon or a niche influencer can be done with rigor and structure. When every celeb seems to be launching a skincare line or hyping a new tequila brand, it’s hard to know what’s genuine. It doesn’t have to be that way. They should be a business decision.

Niche 96