Sales Hacker

FEBRUARY 25, 2025

She specializes in launching products, entering new markets, and scaling companies to the enterprise. As a key GTMfund partner, they equip sales and marketing teams with top performers. And she has a proven track record for launching products in new markets specifically. How do you actually measure results?

GTM 84

GTM X-functional Objectives and Key Results Start-ups 84

Search Engine Land

MARCH 15, 2023

Train yourself to think 18-24 months down the line for every feature and improvement you launch In that amount of time, you’ll be able to: Launch a first version of an initiative. Being able to have projected metrics will you explain this to colleagues or superiors who might get impatient with the results of your hard work.

Product 78

Product X-functional Objectives and Key Results Engineering 78

SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. Through customer stories. Your customers want to hear why you are different.

B2B 116

B2B GTM Objectives and Key Results Sell 116

Search Engine Land

OCTOBER 10, 2023

Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence. Within this segment, our focus centers on these key areas: Demographic trends. Within this segment, our focus is directed toward these key aspects: Competitors.

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

Sales Hacker

SEPTEMBER 29, 2020

Keys to success when scaling a company [10:56]. Regie uses your targeting to inform your campaign, decreases the time your team spends creating campaigns, and because the campaigns are structured on email best practices, your email, and your campaign warm-up period will strengthen results. So what do you think the keys to success are?

Contract 117

Contract X-functional Objectives and Key Results Legal 117

Martech

OCTOBER 20, 2022

Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily. Marketing technologists are no longer considered “the outsider” among the broader marketing organization, but instead play a key role within the marketing organization.

X-functional 103

X-functional Objectives and Key Results Technology Technology 103

Heinz Marketing

JANUARY 9, 2018

Our objectives with SnapApp , an interactive content marketing platform, were to drive thought leadership, interest, and engagement at the top of the funnel with new content. During the engagement, Heinz Marketing worked through five phases: Survey Development, Creation, and Launch. Survey Development, Creation, and Launch.

B2B 69

B2B Objectives and Key Results B2C Promote 69

SaaStr

AUGUST 12, 2020

When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than having this feeling of disconnected functional areas, everyone in the company knows what to work on. So, the first insight is that there’s two key systems in a startup.

Finance 117

Finance X-functional Launch Objectives and Key Results 117

ConversionXL

MARCH 29, 2017

As David Arnoux of Growth Tribe explains, the successful growth hacks you’ve read about from tech superstars are merely the result of a finely-tuned process… David Arnoux , Growth Tribe : “What people call a growth hack is usually running through as many experiments as possible until we find something beautiful that works perfectly.

Growth 123

Growth Process Objectives and Key Results A/B testing 123

ConversionXL

APRIL 25, 2016

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. If you’ve just launched a mobile app, here are some questions you might be asking yourself… How many users have downloaded the app in total? Key performance indicators (KPIs).

X-functional 88

X-functional UX Objectives and Key Results GTM 88

SaaStr

APRIL 30, 2024

2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. At the end of ‘22, they started a small pilot and grew that function from one and two BDRs to a team of 10 and then 12. A key takeaway here: Stay focused for longer to nail your economics. Every function gets a stack rank.

Go To Market 120

Go To Market GTM X-functional Objectives and Key Results 120

Search Engine Land

MARCH 29, 2024

The good news is that a project management methodology called “Agile” can help cross-functional teams self-organize and collaborate more effectively. Dig deeper: SEO product management: Key framework and fundamentals Image credit: Sean Morrison , Technology Program Management, Under Armour It’s a continuous cycle.

X-functional 88

X-functional Objectives and Key Results Meeting Engineering 88

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Operationalized research, experimentation, and learning cycles that generate commercial results. Get experiment results to share with the company. Record common objections or questions. Have you bitten off more than you can chew?

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

Hubspot

APRIL 13, 2012

Conducting market research is often the starting point for key components of businesses' marketing and sales strategies. The first key to conducting market research effectively is identifying something specific you're trying to figure out. But when you're tasked to sit down and actually. many marketers draw a blank.

X-functional 78

X-functional Objectives and Key Results Government A/B testing 78

ConversionXL

FEBRUARY 26, 2014

AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also. Are there things that you do on a weekly basis like start new sales, launch email campaigns, or push new content? Do you notice spikes a few days after your content launches?

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ConversionXL

JUNE 16, 2015

Is X actually influencing Y, or is it a mere correlation? billion to building testing some of the largest function on the web site from site search to navigation for headers to footers to check out, you name it. Where do you cut out the soft launch. While optimization is fun, it’s also really hard. Where is this script?

Objectives and Key Results 102

Objectives and Key Results Launch Gate keeper Drivers/motivators 102

ConversionXL

FEBRUARY 3, 2022

In his course on Growth Mindset (part of CXL’s Growth Marketing Minidegree ), WeTheFuture.org founder John McBride describes three key components of a successful growth marketer: 1. The result? This clarity continues with a distraction-free sign-up page: Swimm nails the two key parts of an onboarding process for growth: 1.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does clicking the key functionality do anything?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

OCTOBER 26, 2022

The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. Her first video about starting a business got 15K views, which resulted in 10 orders. This resulted in 111,000 submissions and record-breaking sales.

Entertainment 115

Entertainment Customers E-commerce Objectives and Key Results 115

ConversionXL

JANUARY 14, 2016

At first, click through rate was key. App engagement, or rather lack of app engagement, is becoming the key challenge for app marketers. You get the picture – real business objectives and in-app event measurement go hand in hand. Key takeaways: Networks 7, 3 and 1 delivered the highest ratio of loyal users.

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

SalesHandy

MARCH 21, 2023

All we want to know is how would that product help us I am investing X amount of money in it. Here's the tip: {{Valuable tip in 2-3 sentences}} I've seen great results using this tip with my clients and thought it could benefit your business as well. One of the key differences is {{Add key USP and differentiators}}.

Closing 98

Closing X-functional Sales Follow-up 98

ConversionXL

SEPTEMBER 5, 2019

They launched to much applause, but a few trends wore down their appeal with time. This trivializes the research, resulting in designers rolling their eyes and shaking their heads.)”. There are many ways to do this in R, most commonly the out-the-box factanal() function. can all benefit from a better idea of the customer.

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

MARCH 7, 2017

They launched to much applause, but a few trends wore down their appeal with time. This trivializes the research, resulting in designers rolling their eyes and shaking their heads.)”. There are many ways to do this in R, most commonly the out-the-box factanal() function. can all benefit from a better idea of the customer.

X-functional 102

X-functional Represent Follow-up Up-sell 102

Hubspot

SEPTEMBER 17, 2018

For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. Launch a new product? Choose several key performance indicators that correspond with your video goals — or hop down to the chapter in this guide on measuring and analyzing video. What’s the goal? On Facebook?

Angle 101

Angle Objectives and Key Results X-functional CTR 101

PandaDoc

OCTOBER 13, 2022

Using the numerical data and objective descriptions of the available features, we help small and midsize businesses to enjoy a non-biased analysis of the market of CRMs, and the integrations possible between platforms. Lead generation X ? Social media integration X ? Free version X ? Lead generation X ?

X-functional 52

X-functional Territory CRM Lead generation 52

SaaStr

AUGUST 7, 2020

The key for us was we were building not one industry Cloud, but four, and then at Vlocity, we later added two more and expanded to six, so the secret of building one vertical SaaS product is going deep. Trisha Price: Yeah, I mean, for us, it has changed over the years and it has changed as we’ve launched new solutions, right?

Price 81

Price Retail X-functional Healthcare 81

Highspot

MAY 20, 2022

This will lead to uneven results: some reps may find their own way to sell the new product; others will struggle and fail to meet quota. Compete: Tailored to over landing competitive differentiators and overcoming objections. The key to rolling a sales playbook out in the field is sales enablement. on their own.

Territory 52

Territory X-functional Sales Cross-sell 52

Veloxy

SEPTEMBER 28, 2021

Personalizing the subject line increases open rates by 22% Personalizing the body of the email increases response rates by 100% Segmenting / targeting your email list can double your open rates Key takeaway from these 3 cold hard facts : Don’t appear to be a cold email. Honesty is a key ingredient in cold messaging.

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

Search Engine Land

DECEMBER 5, 2023

Some parts may not be new to you, and this isn’t the full picture of Google Search – much has been redacted during the trial, so we are likely missing some context and other key details. The key signals, according to Nayak, are: The document (a.k.a., “the words on the page and so forth”). This is called an index.

Objectives and Key Results 145

Objectives and Key Results X-functional Launch Presentation 145

ConversionXL

AUGUST 31, 2017

Chloe O’ Keeffe , Associate Conversion Consultant at Conversion.com, shares some pros and cons: Chloe O’ Keeffe: “Pros: The interface is really clear to understand and launching or monitoring tests is easy. Many integrations are available and useful for validating test results – such as Google analytics, Clicktale or Kissmetrics.

A/B testing 129

A/B testing E-commerce X-functional UX 129

ConversionXL

APRIL 3, 2018

Aligning customers & business objectives. Map all key profiles & data. Understand-decide-prototype-finalize-launch (data and research at beginning, decide on targets in middle, QA before launch). Frequent users : key to your growth. Value = (Knowledge + Process) x Skill x Attitude.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Salesforce

NOVEMBER 20, 2023

These calls — most often conducted either in-person or via video — involve multiple parts, including initial agenda-setting by the rep, the product pitch, a demo, prospect objections and rep responses, negotiation, and outlining of next steps. Do your homework Research is key when making a cold call or when reaching out to a warm opportunity.

Objectives and Key Results 69

Objectives and Key Results Pitch X-functional Sales 69

Heinz Marketing

FEBRUARY 5, 2018

Having that ability to be a bit distant from the content, I think, provides us with a little bit more objectivity. Not so that we’re functioning as a curation and we’re positioning it in a different kind of segment than it would normally be on our site. Insert company name X did Y. The PR’s been great.

Pipeline 55

Pipeline B2B Sales Pitch 55

Sales Hacker

MARCH 11, 2025

Why executive compensation should align with key business metrics for better team alignment. Guest Speaker (Cassie Young): LinkedIn Primary VC Host (Scott Barker): LinkedIn Newsletter Find GTMnow (GTMfund’s Media Brand): Website LinkedIn Twitter/X YouTube Podcast Sponsor: Pursuit The best talent isn’t actively job hunting.

GTM 82

GTM Growth X-functional Referrals 82