Martech

OCTOBER 20, 2022

Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily. Marketing technologists are no longer considered “the outsider” among the broader marketing organization, but instead play a key role within the marketing organization.

X-functional 102

X-functional Objectives and Key Results Technology Technology 102

SaaStr

AUGUST 12, 2020

When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than having this feeling of disconnected functional areas, everyone in the company knows what to work on. So, the first insight is that there’s two key systems in a startup.

Finance 117

Finance X-functional Launch Objectives and Key Results 117

ConversionXL

MARCH 29, 2017

As David Arnoux of Growth Tribe explains, the successful growth hacks you’ve read about from tech superstars are merely the result of a finely-tuned process… David Arnoux , Growth Tribe : “What people call a growth hack is usually running through as many experiments as possible until we find something beautiful that works perfectly.

Growth 123

Growth Process Objectives and Key Results A/B testing 123

ConversionXL

APRIL 25, 2016

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. If you’ve just launched a mobile app, here are some questions you might be asking yourself… How many users have downloaded the app in total? Key performance indicators (KPIs).

X-functional 88

X-functional UX Objectives and Key Results GTM 88

SaaStr

APRIL 30, 2024

2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. At the end of ‘22, they started a small pilot and grew that function from one and two BDRs to a team of 10 and then 12. A key takeaway here: Stay focused for longer to nail your economics. Every function gets a stack rank.

Go To Market 120

Go To Market GTM X-functional Objectives and Key Results 120

Search Engine Land

MARCH 29, 2024

The good news is that a project management methodology called “Agile” can help cross-functional teams self-organize and collaborate more effectively. Dig deeper: SEO product management: Key framework and fundamentals Image credit: Sean Morrison , Technology Program Management, Under Armour It’s a continuous cycle.

X-functional 88

X-functional Objectives and Key Results Meeting Engineering 88

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Operationalized research, experimentation, and learning cycles that generate commercial results. Get experiment results to share with the company. Record common objections or questions. Have you bitten off more than you can chew?

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

Hubspot

APRIL 13, 2012

Conducting market research is often the starting point for key components of businesses' marketing and sales strategies. The first key to conducting market research effectively is identifying something specific you're trying to figure out. But when you're tasked to sit down and actually. many marketers draw a blank.

X-functional 78

X-functional Objectives and Key Results Government A/B testing 78

ConversionXL

FEBRUARY 26, 2014

AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also. Are there things that you do on a weekly basis like start new sales, launch email campaigns, or push new content? Do you notice spikes a few days after your content launches?

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ConversionXL

JUNE 16, 2015

Is X actually influencing Y, or is it a mere correlation? billion to building testing some of the largest function on the web site from site search to navigation for headers to footers to check out, you name it. Where do you cut out the soft launch. While optimization is fun, it’s also really hard. Where is this script?

Objectives and Key Results 102

Objectives and Key Results Launch Drivers/motivators Gate keeper 102

ConversionXL

FEBRUARY 3, 2022

In his course on Growth Mindset (part of CXL’s Growth Marketing Minidegree ), WeTheFuture.org founder John McBride describes three key components of a successful growth marketer: 1. The result? This clarity continues with a distraction-free sign-up page: Swimm nails the two key parts of an onboarding process for growth: 1.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does clicking the key functionality do anything?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

OCTOBER 26, 2022

The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. Her first video about starting a business got 15K views, which resulted in 10 orders. This resulted in 111,000 submissions and record-breaking sales.

Entertainment 115

Entertainment Customers E-commerce Objectives and Key Results 115

ConversionXL

JANUARY 14, 2016

At first, click through rate was key. App engagement, or rather lack of app engagement, is becoming the key challenge for app marketers. You get the picture – real business objectives and in-app event measurement go hand in hand. Key takeaways: Networks 7, 3 and 1 delivered the highest ratio of loyal users.

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

SalesHandy

MARCH 21, 2023

All we want to know is how would that product help us I am investing X amount of money in it. Here's the tip: {{Valuable tip in 2-3 sentences}} I've seen great results using this tip with my clients and thought it could benefit your business as well. One of the key differences is {{Add key USP and differentiators}}.

Closing 98

Closing X-functional Sales Follow-up 98

ConversionXL

SEPTEMBER 5, 2019

They launched to much applause, but a few trends wore down their appeal with time. This trivializes the research, resulting in designers rolling their eyes and shaking their heads.)”. There are many ways to do this in R, most commonly the out-the-box factanal() function. can all benefit from a better idea of the customer.

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

MARCH 7, 2017

They launched to much applause, but a few trends wore down their appeal with time. This trivializes the research, resulting in designers rolling their eyes and shaking their heads.)”. There are many ways to do this in R, most commonly the out-the-box factanal() function. can all benefit from a better idea of the customer.

X-functional 102

X-functional Represent Follow-up Up-sell 102

Hubspot

SEPTEMBER 17, 2018

For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. Launch a new product? Choose several key performance indicators that correspond with your video goals — or hop down to the chapter in this guide on measuring and analyzing video. What’s the goal? On Facebook?

Angle 101

Angle Objectives and Key Results X-functional CTR 101

PandaDoc

OCTOBER 13, 2022

Using the numerical data and objective descriptions of the available features, we help small and midsize businesses to enjoy a non-biased analysis of the market of CRMs, and the integrations possible between platforms. Lead generation X ? Social media integration X ? Free version X ? Lead generation X ?

X-functional 52

X-functional Territory CRM Lead generation 52

SaaStr

AUGUST 7, 2020

The key for us was we were building not one industry Cloud, but four, and then at Vlocity, we later added two more and expanded to six, so the secret of building one vertical SaaS product is going deep. Trisha Price: Yeah, I mean, for us, it has changed over the years and it has changed as we’ve launched new solutions, right?

Price 86

Price Retail X-functional Healthcare 86

Highspot

MAY 20, 2022

This will lead to uneven results: some reps may find their own way to sell the new product; others will struggle and fail to meet quota. Compete: Tailored to over landing competitive differentiators and overcoming objections. The key to rolling a sales playbook out in the field is sales enablement. on their own.

Territory 52

Territory X-functional Sales Cross-sell 52

Veloxy

SEPTEMBER 28, 2021

Personalizing the subject line increases open rates by 22% Personalizing the body of the email increases response rates by 100% Segmenting / targeting your email list can double your open rates Key takeaway from these 3 cold hard facts : Don’t appear to be a cold email. Honesty is a key ingredient in cold messaging.

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

Search Engine Land

DECEMBER 5, 2023

Some parts may not be new to you, and this isn’t the full picture of Google Search – much has been redacted during the trial, so we are likely missing some context and other key details. The key signals, according to Nayak, are: The document (a.k.a., “the words on the page and so forth”). This is called an index.

Objectives and Key Results 145

Objectives and Key Results X-functional Launch Presentation 145

ConversionXL

AUGUST 31, 2017

Chloe O’ Keeffe , Associate Conversion Consultant at Conversion.com, shares some pros and cons: Chloe O’ Keeffe: “Pros: The interface is really clear to understand and launching or monitoring tests is easy. Many integrations are available and useful for validating test results – such as Google analytics, Clicktale or Kissmetrics.

A/B testing 129

A/B testing E-commerce X-functional UX 129

ConversionXL

APRIL 3, 2018

Aligning customers & business objectives. Map all key profiles & data. Understand-decide-prototype-finalize-launch (data and research at beginning, decide on targets in middle, QA before launch). Frequent users : key to your growth. Value = (Knowledge + Process) x Skill x Attitude.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Salesforce

NOVEMBER 20, 2023

These calls — most often conducted either in-person or via video — involve multiple parts, including initial agenda-setting by the rep, the product pitch, a demo, prospect objections and rep responses, negotiation, and outlining of next steps. Do your homework Research is key when making a cold call or when reaching out to a warm opportunity.

Objectives and Key Results 69

Objectives and Key Results Pitch X-functional Sales 69

Heinz Marketing

FEBRUARY 5, 2018

Having that ability to be a bit distant from the content, I think, provides us with a little bit more objectivity. Not so that we’re functioning as a curation and we’re positioning it in a different kind of segment than it would normally be on our site. Insert company name X did Y. The PR’s been great.

Pipeline 63

Pipeline B2B Sales Pitch 63

Search Engine Land

SEPTEMBER 23, 2024

There are five key steps to work through to create your SEO-friendly website blueprint: 1. Visit Search Console Performance > Search Results The main information you are looking for is in the queries and pages tabs. The structure is key, so spend time here until you are happy. Functionality / Features (e.g.,

Objectives and Key Results 103

Objectives and Key Results X-functional Launch Service 103

Martech

OCTOBER 29, 2024

Select an objective specific enough to guide the process toward something useful, but loose enough to allow for the unexpected. This problem is too tight: “Develop a campaign that will achieve the following 10 objectives.” To get fresh results, you must converse with the world. Creativity likes a problem to grind against.

Objectives and Key Results 124

Objectives and Key Results X-functional A/B testing Campaign 124

Sales Hacker

MARCH 11, 2025

Why executive compensation should align with key business metrics for better team alignment. Guest Speaker (Cassie Young): LinkedIn Primary VC Host (Scott Barker): LinkedIn Newsletter Find GTMnow (GTMfund’s Media Brand): Website LinkedIn Twitter/X YouTube Podcast Sponsor: Pursuit The best talent isn’t actively job hunting.

GTM 80

GTM Growth X-functional Referrals 80

Sales Hacker

FEBRUARY 18, 2025

Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit. As a key GTMfund partner, they equip sales and marketing teams with top performers. You know, a bunch of Q& A and sort of objection handling. 22:25 Designing a sales compensation plan.

GTM 96

GTM Quota Drivers/motivators Sales 96

Sales Hacker

APRIL 1, 2025

Scott Barker: I wanna take you back to your time at Microsoft because you oversaw this incredible shift that resulted in growing from $600 million to $5 billion in six years. Incredible shift that resulted in growing from 600 million to 5 billion in six years. Um, it was gonna become a key part of their business as it is now.

GTM 64

GTM Up-sell Start-ups Growth 64

Sales Hacker

FEBRUARY 25, 2025

She specializes in launching products, entering new markets, and scaling companies to the enterprise. As a key GTMfund partner, they equip sales and marketing teams with top performers. And she has a proven track record for launching products in new markets specifically. How do you actually measure results?

GTM 81

GTM X-functional Objectives and Key Results Start-ups 81