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Salesforce launches new, ‘more trustworthy’ generation of AI bots

Martech

Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. Merchant does all the site-related tasks for merchandisers, including promotions, product descriptions and insights. Buyer helps B2B customers find products, make purchases and track orders. Processing.

Launch 116
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How to Launch and Sell your Digital Course Using a High Converting Sales Funnel (Part 2)

ClickFunnels

The post How to Launch and Sell your Digital Course Using a High Converting Sales Funnel (Part 2) appeared first on ClickFunnels. For marketers, launching a new product can be equal parts thrilling and nerve-wracking. The hype behind launching a new product is hard to replicate. Failure to Launch? And why not?

Launch 244
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IAB Tech Lab releases protocol for private sharing of conversion data

Martech

The protocol adopts Privacy Enhancing Technologies (PETs) like Private Set Intersection (PSI) and Trusted Execution Environments (TEEs). In short, PSI is a technique for learning about where datasets intersect but learning nothing else about the data, while TEEs are an alternative to data clean rooms, promoting multi-party collaboration.

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How AI is reshaping the content creator industry

Search Engine Land

The launch of ChatGPT ignited an innovation race, prompting Google, Meta and Microsoft to hastily release their own AI applications. So much regurgitated material has been created to game the search algorithm that Google had to launch the core and spam updates to clean the web of useless information.

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Salesforce Agentforce: What you need to know

Martech

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced it was hiring more than 1,000 employees to meet the demand for Agentforce. Table of contents What is Agentforce?

Launch 127
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How to Build Lasting Relationships with Loyalty Marketing

Salesforce

Loyalty is the result of the sum of all interactions a customer has with a brand, and when done right, it builds an emotional connection that establishes trust between both parties. This is what we call the “Feel / Do” relationship and what creates a relationship built on trust between brand and member.

Education 100
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How to use podcasts for natural link building

Search Engine Land

Unlike traditional methods, which often involve direct exchanges of value, this fosters authentic relationships and discussions, providing a platform for listeners and guests beyond simple promotion. Addressing skepticism and building trust Despite the apparent benefits, some skepticism remains regarding the efficacy of podcast link building.

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