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The small B2B marketing team’s guide to ABM

Martech

Understand your total addressable market and ICP Before launching your ABM campaign, you must understand your total addressable market (TAM) and establish a clear ideal customer profile (ICP). Collect feedback Collect qualitative feedback through surveys or conversations with sales representatives.

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Where AI Really Matters in Vertical SaaS With CEOs of Owner, Alloy Automation, and DoNotPay

SaaStr

Her company specializes in API integration platforms that enable SaaS companies to launch integrations faster and automate complex business processes. Under her leadership, Alloy Automation has pioneered the use of AI to streamline API integration and documentation processes.

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The science behind high-performing calls to action

Martech

The psychology of color Color influences how users perceive and respond to CTAs. Green represents progress and positivity, making it effective for actions like Next step or Complete. Use high-contrast color combinations for readability, descriptive alt text for screen readers and buttons large enough for users with limited dexterity.

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AI-powered martech news and releases: February 20

Martech

Not exactly a representative group. Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. HIVE Strategy launched MarketingGrader.AI, an AI-driven tool for analyzing a companys marketing strategy.

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What Is Partner Enablement and How to Create a Successful Strategy

Highspot

Key takeaways Partner enablement extends your sales force with skilled external teams who can represent your brand, reach new markets, and close deals with the same confidence and consistency as your internal reps. Make it standard practice to upload campaign materials to the partner portal so they can launch joint marketing efforts.

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A Comprehensive Guide to Product Training for Sales Teams

Highspot

Product Training for Partners Channel partners, resellers, and distributors extend your reach, but they need the right tools and product knowledge training materials to represent your product and brand effectively. Training focus: Pitch decks, competitive differentiators, pricing structures, and partner-exclusive resources (e.g.,

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GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin

Sales Hacker

It’s a delightful individual user experience. You know, one representative, like a, a typically a director or a VP level representative from every part of the company that needed to be there. And my team had been working for months on this huge launch and, um, and it was the first launch that I and my team had done.

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