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Retail media networks continue to grow: 2025 predictions

Martech

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. These models mix in-house technology with third-party solutions. Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025.

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Urban digital transformation: Insights for marketers from global smart cities

Martech

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. As a result, Atlanta is focusing on smart transportation solutions, including the addition of sensors on roads to detect traffic patterns.

Territory 118
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Mastering AI and marketing: A beginner’s guide

Search Engine Land

The future of AI Before we delve into the historical milestones of AI, it’s important to understand where the technology is heading. AI systems became more sophisticated, with applications in various industries, including marketing, healthcare and transportation. AI-powered technologies such as voice assistants (e.g.,

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The Convergence of Digital and Physical AI: Why Enterprise Leaders Can’t Ignore Robotics

Salesforce

Imagine hotels where robots handle luggage transport and room service delivery, enabling staff to create magical, white-glove experiences at scale. As enterprise and technology leaders lay the foundations todayfrom ethical guidelines to training protocols to testing rigorwe’re shaping more than the next wave of enterprise technology.

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Customer Value Proposition: How to Create One that Works in 6 Steps

Salesforce

Emphasize things like design and technology that may appeal to your customer and their needs. For example, a tech company that generates so much buzz for its latest smartphone that people are lined up in front of its stores on launch day creates excitement and demand for a new product.

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Self-Driving Cars Have Landed at #CES2018, and Marketers Really Need to Pay Attention

Hubspot

Here I am, on my fourth day at CES 2018, and man -- there has been a lot of content on emerging technologies. What does autonomous vehicle driving technology have to do with the broader world of marketer? Where marketers enter the picture, however, is where the rise of this technology causes a ripple effect on other industries.

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Unriddled: "Not a Media Company" Facebook Launches a Quarterly Publication, Apple Fights Election Interference, and More Tech News You Need

Hubspot

Facebook Launches Grow : A Print Quarterly Publication for Business Leaders. According to the Grow website, a permanent online "home" for the publication (which Facebook won't call a magazine) will launch soon, and feature content like niche brand case studies, as well as profiles of business leaders that achieved seemingly impressive feats.

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