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Urban digital transformation: Insights for marketers from global smart cities

Martech

Once known for its music scene, Austin, Texas, has successfully rebranded itself as a tech hub. The lesson here: new launches — products, features, leadership changes or digital transformations — must be monitored and adjusted throughout the lifecycle of the campaign. Now, we’re seeing new players enter the field.

Territory 117
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How to Generate Better B2B Leads That Convert (Ask Jeb)

Sales Gravy

Wes from Flower Mound, Texas, has a familiar challenge: how to attract more qualified B2B leads and convert them before they slip away. Launch new ad campaigns in short sprints, measure cost per lead, and pivot quickly if the numbers dont add up. Keep Tweaking and Testing Even the most robust strategy will fade if you arent iterating.

B2B 79
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Spot Bonus: What It Is and How To Do It Right

Salesforce

Train managers: Before launching the reward program, train managers on the criteria, award options, approval process, and any tracking tools. Back to top ) Launch sophisticated compensation plans fast Is outdated commissions management hurting your growth? See how to quickly create automated incentive plans that motivate your reps.

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GTM 96: The Three Pillars of a Modern Go-To-Market Strategy Every Revenue Leader Should Know with Kelly Hopping

Sales Hacker

She holds an MBA from Harvard Business School and a Bachelor of Science in Industrial Engineering from Texas A&M University. She is the author of the book Rising: How to Thrive as a Corporate Executive while Staying True to Yourself, which launched in 2023. Kelly resides in Austin, Texas, with her husband and three children.

GTM 121
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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Let’s say you’re launching a new product. You need to understand how big the market is in order to determine whether it’s worth the investment. What if you could find the number that answers your question and helps you paint an accurate yet exciting picture for investors?

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The 5 Biggest Email Marketing Fails and How to Avoid Them

Sales Pop!

The email marketing campaign for the floating globe was started precisely as Hurricane Harvey was wreaking havoc in Texas. Before launching an email marketing campaign, always double-check the facts and take context into account. How can you prevent this failure?

CTR 217
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13 Ways Sales Cloud, Revenue Cloud, and Agentforce for Sales Are Helping You Sell More, Faster

Salesforce

You’ll get quality scores, downloadable results, and the confidence that your agent is ready for launch. Test at scale using sample data to see whether your agent correctly identifies topics, actions, and response outputs.

Sell 83