Martech

DECEMBER 26, 2024

For marketers in healthcare and government sectors, this is a serious wake-up call and increases the urgency around embedding accessibility into every aspect of their digital strategiesnot only to meet legal requirements but to ensure theyre serving the broad and diverse audiences that rely on their services.

Customers 125

Customers Government Healthcare Hospitality 125

Salesforce

MAY 2, 2025

Back to top ) 7 types of promotional pricing tactics Promotional pricing is not a strategy on its own; rather, it’s part of a penetration pricing strategy , which aims to initially set prices lower than those of competitors to grow market share before gradually increasing them. Learn how Revenue Cloud can help.

Promote 52

Promote Price Profit margin Objectives and Key Results 52

Salesforce

APRIL 29, 2025

Were going to cover what market penetration is, benefits, challenges, and how to calcuate your own strategy. What we’ll cover: What is market penetration? Market penetration vs. market share: Whats the difference? Challenge: Legal and regulatory barriers. Lets jump in. Solution: Stay informed.

CRM 59

CRM Legal Promote Up-sell 59

Hubspot

MARCH 30, 2021

In this post, we’ll explain what comparative advertising is, give examples from real-life businesses, explain the legality of using the strategy, and present pros and cons that you can use to make the best decision for your business. Suppose you have an industry competitor that owns most of the market share.

Legal 98

Legal Commission Follow-up Sports 98

Salesforce

NOVEMBER 19, 2024

Importance of competitive pricing in business Types of competitive pricing strategies Pros and cons of competitive pricing Steps to developing a competitive pricing strategy Unify sales, finance, and legal on the #1 AI CRM When sales, finance, and legal are disconnected, the customer feels the pain. Learn how Revenue Cloud can help.

Price 52

Price Profit margin Territory Cross-sell 52

Search Engine Land

FEBRUARY 5, 2024

The tech giant, which owns a 90% market share in search, is accused of paying massive sums to companies like Apple to make it the default search engine on products like the iPhone. The lawsuit argues that Google should be forced to sell its ad manager suite to make the search engine market fairer. Additional lawsuits.

Legal 96

Legal Engineering Presentation Market share 96

Search Engine Land

NOVEMBER 10, 2022

Whether it’s these guidelines, the Americans with Disability Act and Section 508 , the Accessible Canada Act or any other local or state accessibility law, the goal is to be in compliance with these guidelines or risk possible legal consequences. Although dozens exist, the two most popular overlays by market share are UserWay and accessiBe.

Legal 96

Legal UX Represent Technology 96

Martech

MAY 17, 2024

Earned media is about building brand awareness, credibility and market share through third-party validation. Dig deeper: Building a brand strategy: Essentials for long-term success Gaining market traction with earned media You’ve launched your brand; you’ve taken advantage of newsworthy moments — now what?

Legal 121

Legal Launch Campaign Trust 121

Search Engine Land

SEPTEMBER 13, 2023

Defending against ad-hijacking Counterfeit products erode a brand’s market share and compromise its reputation for quality and authenticity. In search marketing, counterfeiters may bid on keywords related to genuine products, diverting potential customers towards fake alternatives.

Commission 121

Commission Legal Retail Campaign 121

PandaDoc

MAY 12, 2025

For businesses, selling to buyers with high price sensitivity usually means operating in more competitive environments where even minor pricing missteps can impact market share. This group is more often found in luxury markets, niche services, or high-stakes categories like health, legal, or financial services.

Price 52

Price A/B testing Non-Profits Legal 52

Search Engine Land

MARCH 4, 2024

Challenge 3: Compliance changes impacting the ability to grow effectively Financial services group Legal and General wanted to go beyond product-level marketing and improve their overall brand position. Take the self-guided tour of Market Share.

Territory 115

Territory Market share Legal Strategize 115

SaaStr

JANUARY 17, 2021

But if you are the #1 or #2 by market share, competition can slow you, but it doesn’t stall you out. I have investments in both legal and HR spaces (notorious for low NPS) both with NPS scores across all customers in excess of 60. Almost always. They solve a bigger problem. They expand the platform. They go upmarket.

Legal 145

Legal Growth Start-ups Up-sell 145

ConversionXL

JANUARY 21, 2019

Even if you face a legal dispute—or are trying to keep a customer complaint from reaching that threshold—apologies can help. The company recovered 70% of its market share within five months and was back up to 90% a year after the incident. Apparently, they were punishing the experimenter for his bad behavior. Apologize publicly.

Legal 125

Legal Manufacturing Objectives and Key Results Clients 125

Hubspot

NOVEMBER 8, 2018

The business world moves fast, and it’s full of ambitious companies scrambling to gain the majority of their industry’s market share. Because companies who can find gaps in your business model will quickly learn how to fill those gaps and solve your customers’ problems better than you can. So how do you keep up?

Gaming 101

Gaming Sports Legal Education 101

Miller Heiman Group

MARCH 13, 2019

Instead of marketing, training, sales ops, front-line managers and legal all creating and maintaining their own enablement services, you need to eliminate the silos. To ensure consistency, sales enablement needs to orchestrate services across all the contributing functions. The relevant metrics will differ for every organization.

Objectives and Key Results 107

Objectives and Key Results Quota Technology Technology 107

Search Engine Land

NOVEMBER 6, 2023

Amazon provides an audience market share preview. Arguably, this is a more informative metric as it gives stakeholders a clearer understanding of the potential market. Ensure you register with your company's official legal name. Otherwise, you will be served better by splitting them into separate ad groups.

Lead generation 102

Lead generation Represent Campaign Legal 102

Hubspot

DECEMBER 23, 2020

Common firmographic data examples include: Industry type — From manufacturing or logistics organizations to financial, professional or legal service firms, industry type is a key vector for segmentation. What percentage of their target market share does the company currently have? Worth noting?

Manufacturing 101

Manufacturing Non-Profits Cold Call B2C 101

PandaDoc

MAY 12, 2025

In this theoretical bubble, market saturation is reached when all buyers who are willing to pay that price have made their purchase. In order to capture a greater market share, businesses need to lower their price to make a product more accessible and attractive to a greater selection of customers.

Price 52

Price Manufacturing Cross-sell Up-sell 52

Hubspot

JUNE 18, 2013

Ford has gained a couple points of market share by partnering with Zipcar on college campuses. Marketing Win of the Day. Basically, before gay marriage was legal in France, a group called “Tous Unis Pour l’Egalite” made it possible for French couples to get married by a mayor in Belgium, via Google+ Hangouts. What to do?

Government 78

Government Entertainment Legal Represent 78

Search Engine Land

APRIL 6, 2023

With the launch of Bing's AI-powered search engine followed quickly by Google's answer to ChatGPT , called Bard, one of the largest legal questions yet to be answered is how these results will provide attribution (e.g., One of the most significant issues is the potential loss of control over search rankings and referral traffic.

Engineering 104

Engineering Legal Launch Referrals 104

Hubspot

SEPTEMBER 19, 2018

Determine the legal structure of your business. First, you’ll need to figure out the kind of business yours will be from a legal point of view. This might sound like a fun brainstorming activity, but it’s actually a paperwork-heavy legal process with far-reaching implications for your business down the road.

Minimum Viable Product 78

Minimum Viable Product Legal Finance Government 78

Search Engine Land

DECEMBER 28, 2023

Google’s additional legal issues Google was also sued by Gannett , the publisher of USA Today, for using “deceptive commercial practices” and breaching U.S. Microsoft Microsoft’s Performance Max launched in open beta in July, with select marketers able to access its full inventory and serve ads across its network.

Retail 116

Retail X-functional Launch Non-Profits 116

Search Engine Land

MARCH 2, 2023

Microsoft & Facebook No Longer Friends After Employee Poaching Accusations 2011: Microsoft was considering taking legal action against Facebook for allegedly poaching their employees. Bing Brings Local Deals To Mobile, PC 2011: The source of deals was The Dealmap.

Launch 79

Launch Legal Engineering Networking 79

Martech

OCTOBER 14, 2022

However, many do not feel prepared to actually drive growth in important areas like market share and gross margin. What is a fractional chief marketing officer? You most likely have encountered a fractional CFO or legal counsel on a need-to-use basis. A part-time CMO is an unconventional type of chief marketing officer.

Non-Profits 127

Non-Profits E-commerce Consult Niche 127

Hubspot

NOVEMBER 3, 2021

When you try to breach a new market in a different country or domestic region, you need to have a grasp of which alternatives are available to those users, what your competitors are charging, the need for your kind of product in the area, and your local market share. Companies That Use Geographical Pricing.

Price 87

Price Territory Manufacturing Agriculture 87

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 93

Trust Objectives and Key Results Engineering Negotiate 93

Search Engine Land

JANUARY 13, 2023

Market Share. 2010: Yahoo, Bing, and Ask.com all saw their search share drop from November to December. 2009: The ads were either are false or failed to make legally required disclosures. We love this product and team; on strategy and profitable.” ” Google Search Suggestions For Mobile Get Locally Relevant.

Non-Profits 108

Non-Profits Engineering Networking CTR 108

ConversionXL

FEBRUARY 17, 2021

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. This independence could be ensured by a legally binding agreement and appropriate audit procedures. In particular, DSPs cannot run as Gatekeepers for their own ad services.

Networking 140

Networking Trust A/B testing Conversion 140

Search Engine Land

APRIL 20, 2023

Currently holding strong at just under a 65% market share, WordPress has been the world’s top CMS platform for many years. Addressing accessibility concerns If you're unaware of your legal responsibilities to make your WordPress blog accessible, you're due for a wake-up call.

Real Estate 111

Real Estate Engineering UX Networking 111

Hubspot

FEBRUARY 6, 2014

While this shift in behavior has been a huge boost for small businesses looking to get in on market share, the result for larger businesses is a bit more ominous: They can no longer rely on the strength of their brand and the depth of their pockets alone to close a sale. 4) Prove ROI.

Cold Call 78

Cold Call Cross-sell Education Legal 78

Sales Hacker

JANUARY 13, 2021

Here are some initial questions that should be thought through when developing your go-to-market strategy: Which software verticals will gain the most value from your software? How are you going to these companies to increase their revenue and market share? Start commencing legal and INFOSEC reviews ASAP.

GTM 85

GTM Negotiate Profit margin Contract 85

Search Engine Land

JANUARY 26, 2023

Bing Out Of “Betaphase” In Germany, Claims 10 Million Users 2012: Bing said its market share was 20% of active internet users in Germany. Israel Wants To Tax Google To Support Local Content Publishers 2014: Nicknamed “Google Law” it would assess a tax of 7% on search engine ad revenues to subsidize local content publishers.

Gambling 84

Gambling Launch Engineering Campaign 84

Salesforce

MARCH 12, 2024

Pros of competition based pricing Cons of competition based pricing 5 steps to build a competition based pricing strategy What competition based pricing looks like in practice Unify sales, finance, and legal on the #1 AI CRM When sales, finance, and legal are disconnected, the customer feels the pain. Learn how Revenue Cloud can help.

Price 52

Price Profit margin Territory E-commerce 52

Search Engine Land

JANUARY 25, 2023

Major Entertainment Groups Accuse Google, Bing Of Directing Users To Illegal Content 2012: The groups proposed a “Code of Practice” for how search engines could better encourage consumers to locate legal content on the web. Collecta Widget Brings Real-Time Search Results To Any Site 2010: It included several customization options.

Objectives and Key Results 77

Objectives and Key Results Retail Real Estate Engineering 77

The 5% Institute

JULY 10, 2023

This is an exciting period where the focus shifts towards scaling operations, increasing market share, and maximizing profitability. Business owners invest in marketing strategies , expand their product or service offerings, and establish strong customer relationships.

Strategic partnership 52

Strategic partnership Strategize Legal Negotiate 52

Search Engine Land

APRIL 11, 2024

However, not every brand can just run with AI-driven creative (especially creative that hasn’t been approved by legal and stakeholders). The case to borrow One reason it can make sense to borrow over finding a new budget is that you may be finding your siloed campaigns hitting a wall on impression share/market share.

Campaign 105

Campaign Represent Networking Conversion 105

Salesforce

MAY 3, 2024

The market analysis section requires you to validate that there is enough demand in the market for your business to both enter and grow. Research competitors in the industry, their market share, and how you plan to compete against them. Sales and marketing plan How will you execute your strategies and reach your goals?

Finance 52

Finance Pitch Legal Repeat business 52