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US vs. Google, round 2: Government targets digital ad business

Martech

“Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” the DOJ said when it filed the lawsuit. While this ruling has no legal authority in the U.S.,

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The impact of martech on company value

Martech

This million-dollar question plagues marketers, martech managers and C-suite executives alike. As the marketing technology landscape expands , martech managers will find themselves in a vulnerable position when faced with potential budget cuts. “Are we getting value from our martech?” B2C, B2B and B2B2C).

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Mastering AI in search: Best practices and future trends

Search Engine Land

In the evolving world of SEO , staying ahead means adapting to new technologies like Google’s AI Overviews and OpenAI’s ChatGPT. This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior. E-A-A-T is paramount.

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The $939B Question: Is AI Eating SaaS or Feeding It?

SaaStr

funding) for market intelligence Disrupting: Bloomberg Terminal, FactSet Advantage: Real-time AI analysis vs. static dashboards Legal : Harvey for legal agents, Caseflood for law firm operations Disrupting: LexisNexis, Westlaw Advantage: Natural language processing vs. keyword search 2. growth rate vs. SaaS’s 18.4%

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Customer experience tools and strategies: 2025 Predictions

Martech

For marketers in healthcare and government sectors, this is a serious wake-up call and increases the urgency around embedding accessibility into every aspect of their digital strategiesnot only to meet legal requirements but to ensure theyre serving the broad and diverse audiences that rely on their services.

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Recognizing the Right Moment: When to Partner with a Marketing Agency

Heinz Marketing

For instance, a company may notice that its sales have plateaued because it’s relying solely on traditional marketing channels like trade shows and neglecting digital avenues where competitors are gaining ground. Ignoring this trend can lead to a gradual decline in revenue and market relevance.

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Competitive Pricing: The Secret to Winning More Deals

Salesforce

Importance of competitive pricing in business Types of competitive pricing strategies Pros and cons of competitive pricing Steps to developing a competitive pricing strategy Unify sales, finance, and legal on the #1 AI CRM When sales, finance, and legal are disconnected, the customer feels the pain. Learn how Revenue Cloud can help.

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