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Pricing Erosion: Definition, Causes, and How to Avoid It

TrackStreet

In a competitive industry for a specific type of product or service, businesses often engage in pricing wars that lead to a steady decrease in the value of goods. This devaluation is called Pricing Erosion. Now you’re wondering: Is there more to the definition of Pricing Erosion? What is Pricing Erosion?

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Three Ways to Win Manufacturing Deals When You Can’t Compete on Price

Miller Heiman Group

Price is a common objection that sellers face during every sales process in every industry. Modern manufacturing sellers are no different. When price is the primary focus of a prospect, salespeople need to find a way to focus the conversation on value so they can continue building the relationship.

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The Four Buying Influences to Identify in Manufacturing Sales

Miller Heiman Group

In the past, manufacturing sellers could succeed by working with one or two decision-makers, developing friendships with handshake deals were agreed upon at the ballgame, on the golf course or during extravagant dinners. Yet many manufacturers struggle to coach their sellers on how to identify these buying influences.

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Amazon Marketplace Pricing: What Every Business Should Know

TrackStreet

Best Practices for Amazon Marketplace Pricing Selling on Amazon.com? Whatever pricing strategies you use for your other channels, even if they’re successful, you’ll still want to create a standalone, well-thought-out approach to how you price your products on Amazon. There are two reasons for this.

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Regaining Control of Your Brand on Amazon: Strategies for Combating Unauthorized Resellers

TrackStreet

One of the most pressing issues faced by manufacturers is the proliferation of unauthorized resellers on Amazon. To combat this issue, brands must adopt a multi-faceted approach that encompasses legal, technological, and strategic elements.

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The Plain-English Guide to Cost-Based Pricing [+Examples]

Hubspot

Namely, transparency in how an organization runs and how they decide the price of their products. To generate more sales, Everlane uses a cost-based pricing model to differentiate itself from its competitors -- more on their strategy below. Cost-Based Pricing Strategy. Additionally, it can assure a steady rate of profit.

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What is a MAP Policy and Why It’s Important for Brands (+ FAQs)

TrackStreet

One often-used tactic is to set retail prices as low as possible. While this is a win for consumers, such a business practice can encourage price wars and set a precedent for market monopolies, brand equity erosion, and product devaluation. One of these policies is the MAP Pricing Policy. What is a MAP Pricing Policy?