SaaStr

JULY 5, 2025

market cap – up from $2.4B at IPO 1,432+ customers paying average of $1.75M annually 7,291 employees – from 650 at IPO 20%+ growth at massive scale, highly profitable Dominant market position : 80%+ market share in life sciences CRM This represents a 29.8% Peter’s top tips and learnings: 1. net income, 111.5%

E-commerce 95

E-commerce Price Pharmaceutical CRM 95

SaaStr

MARCH 5, 2025

Pay attention to who they bring to early meetings – tech leaders versus sales leaders tells you everything about their intentions. Corporate development teams switch to “deal mode” when they know there’s competition, and bankers can minimize games on pricing with multiple offers.

Sell 83

Sell Negotiate Healthcare Drivers/motivators 83

Salesforce

JUNE 19, 2025

Online sales were essentially flat as consumers continued to wait out price and economic volatility. One in three shoppers still report that they’re buying less over the past six months, and 66% of all shoppers say that — regardless of whether they’re buying more, less, or the same — they’re trading down for lower priced goods.

Retail 64

Retail Price Profit margin Promote 64

Martech

DECEMBER 26, 2024

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai.

Customers 126

Customers Government Healthcare Hospitality 126

SaaStr

AUGUST 19, 2020

Multiples and share prices are at all time highs. The fastest fix perhaps if you’re worried about meeting those expectations? Not some tiny startup that might take years to get to material revenue or market share. Twilio buying Sendgrid for $2b+ was an early example.

Growth 136

Growth Price Market share Meeting 136

Salesforce

MARCH 13, 2025

This is especially important when introducing an innovative or entirely new product to the market, and it’s where value theory comes into play. Building products to meet all the needs of all people is not only hard, but it’s also expensive. Use sales planning software to create a realistic plan for capturing market share.

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

Salesforce

DECEMBER 23, 2024

In this model, both the B2C seller and the business that manufactured the product each receive a portion of the sales price. Sales conversion requires a combination of price and positioning. Products should be priced competitively, and ecommerce platforms should showcase products in an easily accessible format.

B2C 98

B2C Government Manufacturing Retail 98

Martech

FEBRUARY 26, 2024

Market Fit: It’s essential to evaluate whether your product is meeting the needs and preferences of your target market. Conducting market research and gathering customer feedback can help identify any gaps or areas for improvement. Could our pricing strategy be a barrier to sales?

Price 119

Price Strategic planning Referrals Sales 119

Salesforce

APRIL 29, 2025

Think of it like this imagine your target market (the people you want to reach) as a busy neighborhood. Right now, you might know a few houses on the block, but there are dozens more waiting to meet you and your business. That’s what market penetration is all about getting more of your neighbors to choose you.

CRM 59

CRM Legal Promote Up-sell 59

ConversionXL

OCTOBER 7, 2021

Therefore, marketing strategies revolve around product price and promotion, with four possible options: 1. The rapid skimming strategy involves launching your product at a high price with high promotional costs. Slow skimming also involves launching your product at a high price, but instead with low promotion.

Product 142

Product Minimum Viable Product Price Launch 142

Salesforce

MARCH 12, 2024

One of the easiest ways to keep tabs on your competitors is to watch their prices. Making regular price adjustments to match or undercut similar offerings in the same market is a common tactic used by companies of all types and sizes. It’s called competition based pricing. But this is not just about getting ahead.

Price 52

Price Profit margin Territory E-commerce 52

Search Engine Land

OCTOBER 2, 2023

vs. Google antitrust trial has already unearthed troubling behavior from Google, including raising ad prices to meet revenue targets. “When I am meeting with publishers now, they say Google’s going to write this check and it’s exclusive and you have to match it,” Nadella said. share,” Nadella said.

Angle 119

Angle Engineering Market share Launch 119

Martech

SEPTEMBER 14, 2023

In my personal observations, successful alignment can produce more than double the revenue, even in challenging environments, than a major-sales, minor-marketing arrangement. Price and product are only two of many operational GTM levers. Many CEOs regret not prioritizing market share during periods of resiliency and growth.

GTM 134

GTM Market share Growth Technology 134

criteria for success

NOVEMBER 10, 2021

It’s imperative to find out if other stakeholders share the same level of urgency. Here's an example of how to inquire about other decision makers: “Does John in Marketing share your level of urgency? Some examples of how to handle organizational politics: Leverage internal champions to negotiate your pricing on your behalf.

Negotiate 98

Negotiate Price Sales Trust 98

Hubspot

APRIL 14, 2021

During this stage, many businesses will conduct market research and competitor analyses. Market research will give you an understanding of what your industry looks like, like current trends, market share , and an overall sense of the playing field. Price: The price point at which you’ll sell to consumers.

Strategize 101

Strategize Price Promote CRM 101

ClickFunnels

JUNE 24, 2021

There’s a difference between a sales prospect and a lead: A sales prospect is someone who meets the criteria for being your dream customer. That’s why you should start by choosing a customer relationship management (CRM) software that meets your company’s needs best. For example: Scheduling meetings via email is a nightmare.

Prospecting 214

Prospecting Process Cold Call Customer Relationship Management 214

SalesHandy

NOVEMBER 9, 2020

According to the recent data by Statista , Gsuite is leading with 56.97% market share, followed by Office 365 with 42.63%. Email Sending Limit Comparison Security Comparison Feature Comparison Interface Comparison Pricing Comparison Tips for best email outreach with G Suite and Office 365. Pricing Comparison.

Clients 98

Clients Campaign Price Follow-up 98

SaaStr

OCTOBER 31, 2023

With nine figures in revenue, Ariel and SaaStr founder and CEO Jason Lemkin talk about all things Navan, rebranding when you have brand equity, building B2B software for people, pricing and business models, and much more. Before Navan, there were different apps for managing expenses, events and meetings, payments, etc.

GTM 113

GTM Price Angle B2B 113

SaaStr

DECEMBER 29, 2022

Raising prices may or may not work for you. Do real board meetings every 8-10 weeks. At least take market share. Best case, your happy customers buy more from you. Worst case, they still use it and are happy, and churn less. A related post here. #6. Launch a more valuable, new higher-end edition. Be thoughtful.

E-commerce 116

E-commerce Healthcare Promote Launch 116

Hubspot

JUNE 26, 2019

As a product marketer, you’ll work with the broader marketing team and the product team to tell this story by answering critical questions like: Why was this product made? Ensure Your Product Meets the Needs of Your Target Audience. You must also make sure your product meets the needs of your customers and target audience.

Product 101

Product Electricity Launch Price 101

Martech

APRIL 22, 2025

Their competitor, who’d chosen a more modular approach despite having fewer “cool features,” simply reconfigured what they had and beat them to market by nine months. That’s not just lost technology investment that’s real market share down the drain. Year-one pricing is a trap.

Healthcare 71

Healthcare Retail Clients Manufacturing 71

Martech

OCTOBER 30, 2024

For example, if your organization aims to expand market share with your current product offering, you might be inclined to implement a marketing strategy that uses competitive pricing and discounts to attract more customers. In this case, a dynamic pricing solution could be ideal. Enrich data.

Technology 54

Technology Technology Price User Experience 54

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Sales Hacker

MAY 22, 2020

Education is key to gaining market share. RELATED: How to Prepare for a Successful Customer Meeting (Template Included). Clearly define the goals, milestones, and prices. Milestones, goals, and pricing are of the highest importance for someone who’s ready to give you money. Introductory Meeting: ASAP.

Closing 126

Closing Education Sales Follow-up 126

Hubspot

OCTOBER 17, 2018

Rather, it refers to the first company to capture large market share. And in the 1960s, they merged with Frito Lay giving Pepsi a successful market share in snack foods, a boost in stocks, and the lifeline they needed to compete. The first soda syrups started showing up around 1881. million riders.

Manufacturing 95

Manufacturing Market share Launch Follow-up 95

Sales Hacker

FEBRUARY 7, 2018

In-person meetings are no longer required. . An increase in Market Size – Every seller now operates in a global marketplace with 10x more buyers, and buyers more accustomed to buying from remote providers. In 2015 Randy had kept pace with the growth in the market. FIND PRODUCT MARKET FIT. Randy was let go in July.

Growth 100

Growth GTM SQL Strategic partnership 100

The Sales Hunter

FEBRUARY 21, 2013

The argument I hear is how sales leadership is something that only involves top performing sales people, sales managers or those who work for a company with huge market share. People who say this are shortchanging themselves and their potential. You might be a new salesperson or one assigned to the servicing only small companies.

Sales 84

Sales Drivers/motivators Price Market share 84

Anthony Cole Training

JULY 17, 2010

When meeting for the first time, dont ask second level questions. Questions about profit, shareholder value, market value and market share are the things that presidents concern themselves with not how many power units does the company have. Make sure that you are meeting in a room with those resources.

Sell 120

Sell Objectives and Key Results Drivers/motivators Up-sell 120

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 94

Trust Objectives and Key Results Engineering Negotiate 94

Hubspot

MARCH 30, 2021

The brand essentially says that, even if you buy the same products, Kroger offers lower prices, savings, and additional perks that consumers cannot find at Publix. Comparative advertising encourages product improvement and innovation, and can lead to lower prices in the marketplace.”. Image Source. Can create brand name confusion.

Legal 98

Legal Commission Follow-up Sports 98

Hubspot

APRIL 1, 2019

Remember this the next time you open your mouth in a meeting: You get delegated to the person you sound like. Market dynamics and market share. You’ll probably get some impressed nods in your meeting. Talk price after you establish value. Pricing is a great example of this principle.

Presentation 100

Presentation Technique Closing Sales 100

Salesforce

MARCH 15, 2024

While many manufacturers have taken advantage of predictive AI when it comes to planning and supply chain, forecasting, wallet share, and market share, generative AI presents new opportunities and challenges. Meet with your frontline service and sales reps to get an idea of what barriers they encounter on a day-to-day basis.

Manufacturing 97

Manufacturing Networking Start-ups Technology 97

ConversionXL

FEBRUARY 24, 2021

How do you remain relevant as your competition continues to gain more market share? As with most things in marketing and business, product innovation isn’t something that happens from a few meetings or putting together a polished slide deck. Here's how that meeting went ???? Avoid catastrophic failure .

Product 139

Product Customers Objectives and Key Results Launch 139

Search Engine Land

JULY 11, 2023

Perfect competition In a perfect competition market, the market is big, there are many buyers and sellers, and the products are similar. Companies don’t have much control over the price (the company’s market share does not impact the price), and the barrier to entry to this market is very low or zero.

Non-Profits 72

Non-Profits Profit margin Price Electricity 72

Salesforce

FEBRUARY 10, 2025

For customers, marketplaces offer a wide range of choices, the ability to quickly price shop, and hyper personalized experiences. Shoppers demand a wide selection of in-stock products at competitive prices. Marketplaces can provide consumer-like experiences that make it easier to price shop, compare insurance plans, and more.

Healthcare 52

Healthcare Manufacturing B2C Retail 52

Hubspot

JUNE 8, 2022

It's one of the more simple, straightforward forecasting models — essentially amounting to a company looking at its total market size and calculating potential revenue based on its assumed market share. Let's say a company occupies space in a market that generates an estimated $1,000,000,000 in revenue annually.

Price 74

Price Objectives and Key Results UX Contact 74

Search Engine Land

APRIL 11, 2024

It’s important to remember that asset groups sharing a budget may not get as much spend allocation as the multi-campaign/single asset group approach. This means you should limit asset groups to those that meet the following criteria: Auction prices are fairly similar. Can you meet conversion thresholds?

Campaign 105

Campaign Represent Networking Conversion 105