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SaaStr on 20VC This Week: Why 40% Cloud Adoption Marks the End of Easy Growth. And Why the AI Budget War is Just Getting Started

SaaStr

. $15B software market, actual expansion is only 2-3x, not the theoretical 10x. Consolidation Wave Incoming : Mature markets consolidate. If you’re not top 2-3 in your category, prepare for acquisition, find a defensible niche, or pivot to less mature markets. The market is saturated.

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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Example 1: Software company Based on market research, this company finds that its niche software could serve up to 30,000 clients in North America. Back to top ) Grow your opportunities with TAM insights Once you know the TAM for any given product, you can better understand your current market position and identify areas for growth.

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The Early Days: How Veeva Hit $100m ARR With Just $3m Raised — And a Deep Vertical Focus

SaaStr

market cap – up from $2.4B at IPO 1,432+ customers paying average of $1.75M annually 7,291 employees – from 650 at IPO 20%+ growth at massive scale, highly profitable Dominant market position : 80%+ market share in life sciences CRM This represents a 29.8% Peter’s top tips and learnings: 1.

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What is price sensitivity? How it affects sales and profitability

PandaDoc

For businesses, selling to buyers with high price sensitivity usually means operating in more competitive environments where even minor pricing missteps can impact market share. This group is more often found in luxury markets, niche services, or high-stakes categories like health, legal, or financial services.

Price 52
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Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

The more you understand about your market ecosystem, the better positioned you’ll be to carve out your niche. Increased market share? This is a great time to test new strategies, build brand awareness or target niche markets without breaking the bank. Start with the big picture. More sales? Higher ROI?

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Is Your SaaS Go-to-Market Strategy Tsunami-Proof?

ConversionXL

Perfect for hyper-niche solutions. If you currently use a sales-led GtM, a competitor with a more efficient customer acquisition model can deliver a more affordable price tag and steal your market share. To put yourself on higher ground, the next best SaaS GtM is a marketing-led GtM. The marketing-led GtM strategy.

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How SaaStr Fund-Backed RevenueCat Went from a $1.5M Round at $7M Valuation in 2018 to $500M+ Today

SaaStr

Strategic Moves: Web Expansion: Launched RevenueCat Billing to handle web payments (perfect timing with Apple’s App Store policy changes) Vertical Integration: Acquired Dipsea (a subscription audiobook app) to run real-world experiments on monetization strategies AI-First: 20% of RevenueCat’s top 20 apps are AI-based, as these apps can (..)

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